Instagram and LinkedIn are powerhouse social media platforms. Approximately 500 million Instagram users log in daily, which makes it a tremendous asset for all digital marketers. Likewise, nearly 40 million LinkedIn users are in decision-making positions, and many opportunities present themselves on LinkedIn prior to becoming available elsewhere.

In this introductory social media course, you'll learn how to determine the right social media platform for your goals, and develop a successful social media strategy. Learn how to build, target, and convert leads through paid and organic marketing techniques.

This beginner course is a great opportunity for anyone looking to extend their brand’s scope via Instagram or LinkedIn. Students interested in a more comprehensive course on social media marketing, including an in-depth look at Facebook, please see our 2-day Social Media Marketing Bootcamp or expand your skills with our Social Media Marketing Advanced course.