Best Digital Marketing Classes NYC: Find Courses & Onsite Training

Learn More About NYC Digital Marketing Courses

Digital marketing, also known as online marketing, involves using the internet and other digital technologies for marketing purposes to reach a larger audience. This process requires applying online-based marketing efforts such as search engine marketing, social media marketing, email marketing, and conversion rate optimization to promote services and products, and connect with potential customers.

Digital marketing grew in popularity during the 1990s with the advent of the internet. In the time since, it’s remained a useful way for companies to understand how their customers behave and provide marketing content focused on their needs and preferences. With society’s growing reliance on digital platforms and devices for online shopping, digital marketing is becoming increasingly intertwined with digital media outlets beyond the internet, such as TV and mobile phones. Companies often employ digital marketing techniques alongside traditional marketing approaches such as radio, print, and television, to ensure they connect with the largest audience possible. New trends and technologies are forcing companies to reconsider their marketing strategies and find new approaches while adhering to budgetary constraints. Social media platforms like Facebook provide a way to track user data and ensure marketing messages are being delivered to the intended audience.

With society’s growing reliance on digital platforms and devices for online shopping, digital marketing is becoming increasingly intertwined with digital media outlets beyond the internet, such as TV and mobile phones. Currently, most companies invest more than half of their budget toward marketing efforts. Digital marketing provides businesses and entrepreneurs with a means to reach a larger customer base and increase profit. Learning digital marketing provides an effective way to target those most likely to buy a product and offers businesses a measurable way to increase revenue.

Is It Worth It to Learn Digital Marketing?

Digital marketing is one of the most powerful tools for connecting with audience members around the globe to build brand awareness, disperse information, increase website traffic, and generate increased revenue. Those with a background in SEO can pinpoint a specific audience, select keywords, and track how content is performing, improve organic search results, and attract new customers across social media channels. One of the main benefits of working with digital marketing is the cost; most of the tools needed to market content digitally are available for free. Not only is this form of marketing a cost-effective way to get the word out about your product or service and connect with a potentially huge audience, but this skill set can also lead to a high-paying career.

As more businesses become interested in building their online presence, it’s likely that Digital Marketers will be in demand across industries. According to the Bureau of Labor Statistics, there will be a 10% increase in-demand in the marketing industry by 2026, which is above the average for all other career paths. Digital marketing careers often provide a flexible work environment, allowing you to decide whether to work remotely from home, be a consultant, or pursue an in-house position. Some individuals prefer to go the freelance route and tailor their work projects and schedules to fit their needs.

What Can You Do with Digital Marketing?

Over the past several decades, digital marketing has continued to evolve into a field with many applications across various digital platforms. If you’ve got a background in digital marketing, you can put it to use in a variety of ways:

Pay-per-click (PPC) advertising involves connecting with audiences using paid ads that are displayed on digital platforms like websites or the news. Marketers who work with PPC advertising can run campaigns on Facebook, LinkedIn, Google, or other platforms so that people who are searching for terms related to their services or products can see their ad content.
Website marketing is a cost-effective way to use the internet to market your business and generate interest in your brand.
Email marketing is one of the most popular ways to convey digital marketing content. To market via email, Digital Marketers collect names for their email lists from other digital marketing channels. They then try to convert these leads into customers by sending them emails to market products.
Content marketing uses visual, written, or video content to reach customers. This content often appears in PPC campaigns, on social media, via email, or through SEO. This form of advertising is generally more subtle than other forms of advertising and doesn’t necessarily directly highlight the service or product the sponsor is attempting to highlight or promote.
Social media marketing is becoming increasingly popular for establishing trust in a brand and expanding brand awareness to new potential customers. This form of marketing can be used to generate leads as a sales channel or form of direct marketing. Social Media Marketers use tools like Tweets and promoted posts to convey their message.
Video Marketing entails posting content on a video platform like YouTube, Instagram, or TikTok to attract customers. Video Marketers who run their marketing campaigns on these outlets often integrate content with broader social media marketing campaigns, content marketing, or SEO to maximize their potential reach.
Affiliate Marketing is an older type of marketing that’s been reinvigorated in the current digital landscape. This type of marketing involves using an influencer to promote a particular product. The influencer is given a commission for each sale or new lead they generate. Companies like Amazon invest millions into hiring affiliates to promote their products.
Digital marketing skills are also useful for text message marketing. In text message marketing, companies promote their latest products or deals using text messages. This type of marketing is popular in political campaigns and in nonprofit organizations.

What Will I Learn in a Digital Marketing Class?

Enrolling in a digital marketing class is an excellent way to break into this in-demand field. Once you’ve committed to studying digital marketing, you may wonder what to expect from coursework. Even though the specific content you’ll be taught in a program varies depending on the educational provider, course length, and its level of difficulty, there are several skills and tools you’re likely to encounter during coursework. It’s common for digital marketing classes that are open to beginners to begin by covering the basics such as the different types of digital marketing and the various social media and online channels in which it’s used. Most classes teach skills like how to work with SEO, paid research, email marketing, and content marketing. You’re likely to encounter training on how to create a multi-tiered, actionable campaign, track conversions, determine KPIs, review web analytics, and generate reports on this data. Some programs, like certificates, offer a broad overview of the field of digital marketing in general, whereas others focus on one type of digital marketing such as how to work with Google Analytics or SEO.

Digital Marketing Careers/Industries in NYC

Internet usage around the world has more than doubled in the past decade. Because society is becoming increasingly digital, digital marketing is an in-demand skill set that is relevant to many career paths. It is estimated that 93% of online interactions are initiated through a search engine, which is why both small and large companies rely on digital marketing to attract customers.

New York City is the leading city in the US for the number of jobs available in digital marketing, as well as the salary ranges. It’s also home to many digital marketing agencies that focus primarily on online marketing efforts. Major employers with offices in NYC such as X (formerly known as Twitter) and Google, often recruit those with digital marketing training to help with online promotion efforts. In NYC, digital marketing training can open many professional doors across industries that depend on digital outlets to promote their products or services. You can use your skills to promote real estate listings, advertise specials at a Manhattan restaurant, advertise a new winter clothing line, convey information about fitness products or nutritional supplements, or attract students to educators like NYU, Fordham, or SUNY.

If you’re a NYC resident interested in putting your digital marketing skills to use, the following are just several of the many potential career paths in digital marketing, as well as the job requirements and approximate salaries for each position:

NYC-based Digital Analysts leverage tools like Google Analytics to help their company get the most out of its marketing efforts. These professionals perform tasks like creating cutting-edge marketing strategies, offering analytical support, and performing competitive analysis. Digital Analysts in the city make about $81,000 annually.
Content Strategists create and modify the content that’s used to generate interest in a product or service on blogs, webpages, social media channels, or in print. On average, Content Strategists in NYC make a yearly salary of $88,000.
Brand Strategists in NYC study how a brand performs online and target their marketing efforts and strategy around strengthening that performance. Brand Strategists employed in NYC earn about $108,000 a year.
Social Media Managers work with one or more social media channels such as TikTok, X, Instagram, or LinkedIn, to forge a connection with audience members. These professionals are interested in increasing website traffic, spurring engagement with their brand, and getting the word out about their product to new followers. NYC-based Social Media Managers make an average salary of $76,000 per year.
SEO Specialists are tasked with ensuring a website is as visible as possible to search engines. At the heart of search marketing is the goal of having online content like a website appear as close to the top of search engine result pages as possible using targeted keywords. Not only does well-executed SEO lead to a higher amount of website traffic, but it’s an effective way to improve the quality of that traffic and ultimately improve sales numbers. These professionals make around $81,000 a year in NYC.
In NYC, Digital Marketers are hired to work with paid or unpaid search marketing, social media marketing, email marketing, or SEO to create brand awareness and sell products. Marketing professionals in NYC assist with creating influencer-led campaigns and developing sound marketing strategies. Because of how competitive the NYC marketplace is and how prevalent marketing efforts are in this city, Digital Marketers play an essential role in helping a brand succeed. The average pay rate in NYC for a Digital Marketing Manager is $102,000 a year.

How Difficult is It to Learn Digital Marketing?

If you’re considering learning digital marketing, you may wonder how challenging of a skill set it is to acquire. The difficulty of learning digital marketing depends on a host of factors such as the type of learner you are, your previous experience with traditional marketing, and how well-versed in social media platforms you are. Although it’s not necessarily difficult to learn to create effective digital marketing content, the process requires dedication and time. If you don’t have previous experience working with data analytics, search engines, or content management, it may be more difficult and time-consuming to break into digital marketing than for those who come from this background. The learning process involves not only learning the basics of digital marketing but also staying current on the newest trends. This may require listening to podcasts or reading blogs to stay abreast of the current developments in this rapidly evolving field. You will also need to learn how to work with tools like Moz or Google Analytics, which will require additional time and effort to master. One of the most challenging parts of becoming well-versed in digital marketing is becoming familiar with a range of acronyms such as CRO, PPC, KPI, SEO, and SERP. An excellent way to acquire the vocabulary you need, as well as the tools required to create effective marketing content, is to enroll in a course that provides hands-on training.

How Long Will It Take to Learn Digital Marketing?

Before embarking on your educational journey, you may wonder how long it will take to learn digital marketing. The speed at which you learn digital marketing will depend on several factors such as your existing skill set, how much time you are able to devote to your studies, and the level of proficiency you’re hoping to ultimately acquire. College degree programs are generally the longest training format and require approximately four years to complete. Shorter programs such as certificates or bootcamps, provide a more cost-effective and condensed learning approach to digital marketing. Most certificate programs can be completed in four months or less and can lead to an entry-level digital marketing career.

What Skills Help with Digital Marketing?

To expedite the digital marketing learning process, you may wish to become familiar with the core skills and tools you are likely to need down the line. A background in various data analytics tools, search engine marketing, website optimization, social media marketing, and data analytics will come in handy. Additionally, knowledge of Google Ads, Google Analytics, HubSpot, or Trello can also be useful. While it’s possible to learn these skills on your own through online content like tutorials or YouTube videos, enrolling in a training program in NYC can provide the structure and support needed to jump-start your learning.

Should I Learn Digital Marketing In Person or Online?

The decision whether to study digital marketing in-person in NYC or live online is a personal choice that will likely depend on several factors. If you’re the type of learner who thrives in the traditional classroom environment, in-person training options at a designated facility in the city provide you with a supportive and engaging way to learn digital marketing. Not only is class taught by an expert instructor with real-world expertise in digital marketing, but you’ll be able to use the computer lab, which will be equipped with any software needed during training. Additionally, in-person coursework offers students the benefit of connecting with other learners, which can provide an additional sense of community. To study in-person, though, you must have access to reliable transportation and live near the city. Additionally, the cost of study may be slightly higher than online study due to paying for the commute/parking.

If you prefer studying digital marketing from the comfort of your own home, the good news is that you can receive the same benefits as in-person study through live online coursework. Like in-person programs, live online digital marketing classes are taught in real-time with a live instructor. This means you can have your questions addressed as they arise. You can even share your screen with the instructor (with permission) for additional guidance. These classes meet at regularly scheduled times, which means you’ll need to be available to attend class meetings. However, since no commute is required to attend class, you can complete all your lessons from home and never have to waste time battling rush-hour traffic or searching for parking. Many programs such as those offered by Noble Desktop, are available in-person in Manhattan and also live online.

Can I Learn Digital Marketing for Free Online?

If you’re interested in getting started learning digital marketing but don’t want to spend hundreds or thousands of dollars on your studies, many free online resources for digital marketing are available. Noble Desktop offers more than five dozen articles that cover a range of digital marketing concepts, tools, and topics such as current marketing trends, the top social media marketing tools for 2024, and how to create a killer digital marketing portfolio.

You can also explore a range of free online digital marketing resources and tutorials to find the content that’s best for you:

Noble Desktop’s Digital Marketing YouTube Channel provides interested learners with various free video tutorials that are each about an hour long. This content is regularly updated to ensure it’s current to the best industry practices and leading trends.
HubSpot Academy has a free certificate course in digital marketing that teaches participants how to work with paid and unpaid advertising, as well as how to leverage SEO to improve website performance.
If you’re a member of Facebook, more than 80 courses are available for free in Facebook Blueprint. This content covers core skills for getting the most out of Facebook advertising.
Google’s Fundamentals of Digital Marketing is available at no cost for those seeking practical digital marketing exercises. Google also offers other free resources such as tutorials on Google Analytics and Google Ads.
Copyblogger’s internet Marketing for Smart People is another free class that covers the four cornerstones of online marketing: creating relationships, developing high-quality content, marketing the created content, and having a product or service that’s worth selling.
If you’re a fan of podcasts, several popular programs are devoted to relevant digital marketing topics. You can check out podcasts like The Suitcase Entrepreneur, Paid Search Magic, PPC Rockstars Podcast, or Entrepreneur on Fire.

In-Person Digital Marketing Classes in NYC

For those who are interested in studying digital marketing in a traditional classroom environment, in-person digital marketing classes in NYC are for you. These courses provide an immersive, hands-on learning experience in which students learn relevant marketing skills from industry professionals. The dynamic, collaborative courses do more than just educate; they also allow participants to network with others in their field.

Digital Marketing Classes from Noble Desktop

Since its founding in 1990, Noble Desktop has continued to offer industry-relevant training for students in NYC. Noble’s state-of-the-art facility is located in Midtown Manhattan, America’s hub of media, entertainment, and entrepreneurship. Those commuting for in-person classes can easily get to Noble via Grand Central, Penn Station, or the NJ PATH. Once in class, students have access to powerful computers that are loaded with the necessary software and tools for study. Through its diverse course offerings of certificate programs, bootcamps, and classes, Noble Desktop provides students at all levels with an educational environment conducive to success.

Are you interested in learning the basics of digital marketing or building on your existing marketing skills? If so, Noble Desktop’s digital marketing classes are for you. Its Digital Marketing Certificate is a 128-hour program designed to teach participants core digital marketing strategies, as well as how to use Google Analytics, Google Ads, SEO, and social media marketing. This program costs $3,995 and includes six one-on-one mentoring sessions that can be used for professional development or to revisit complicated course concepts. Tuition

Noble Desktop currently has a Social Media Marketing Certificate available as well. Over the course of this 72-hour workshop, you’ll have the opportunity to examine platform giants such as LinkedIn, Facebook, TikTok, and Instagram to study current social media marketing trends and begin developing their own marketing strategies. This intensive certificate costs $2,495. This fee includes a free course retake for up to one year and four supplemental one-on-one mentoring sessions that can be used to revisit course concepts or for professional development purposes.

Noble also offers a Digital Marketing Strategy & Web Fundamentals Class, a six-hour, one-day program that prepares you to create a successful strategy for digital marketing. This course includes instruction on how to pinpoint a target audience and articulate marketing goals, develop a value proposition, and optimize your website to convert leads. Tuition is $325 and includes a free course retake for one year.

If you’re interested in learning the ins and outs of creating an effective and engaging ad campaign for Facebook, Noble’s Facebook Marketing class is for you. This program covers core topics like audience targeting, business pages, targeted ads, Facebook groups, conversion tracking techniques, and Facebook Pixel. Instruction is provided on the latest Facebook marketing trends and how to develop a strategy with them in mind. You’ll also become familiar with Meta Business Manager, the Facebook algorithm. Tuition is $650 for this 12-hour program. This fee includes a free course retake for up to a year. You can also explore marketing techniques for another popular social media platform in Noble’s TikTok Marketing class. This hands-on program begins by covering the basics of social media marketing and how to establish and grow an online presence, gain a following, and expand your reach. Course content includes instruction on how to determine your brand image, work with paid advertising and Shopify, and create a strategy for business-based content.

You’ll explore video, which is a popular content strategy, and its applications in TikTok. During this course, you’ll become familiar with timely trends in social media marketing, as well as the history of TikTok and its impact. By the end of this program, you’ll leave with a robust social media strategy and the skills needed to create visual content that can drive sales and increase audience engagement. It takes learners six hours to complete this one-day class. Tuition is $325 and includes a free class retake for one year following graduation.

Other Digital Marketing Classes

In addition to the courses Noble Desktop offers on digital marketing, other NYC schools also provide in-person digital marketing training options in NYC. For professionals looking to develop multiple skills in digital marketing, BrainStation’s Digital Marketing Certificate is a good option. This class covers core concepts such as branding, positioning, demographics, social media marketing, and search marketing. Participants learn from industry leaders about SEO, Google Ads positioning, brand voice, and demographics. This beginner-level program is available in-person in NYC and live online. It takes participants 30 hours to complete coursework. Tuition is $3,250. BrainStation also offers a Search Engine Marketing Certificate. This 30-hour class employs a project-based training model in which students explore search engine marketing techniques. Graduates of this program leave with knowledge of professional campaign management and advanced analysis. Instruction is available in-person in NYC and live online. It costs $3,150 to attend.

General Assembly’s Digital Marketing Course provides participants with an in-depth exploration of core digital marketing concepts. Through a hands-on approach, those enrolled learn such topics as conversion best practices and search optimization. By the end of this hands-on program, students will be able to create multichannel campaigns that are driven by customer insights and data. Instruction is provided live online and in-person in NYC. Tuition is $4,500 for this 40-hour, beginner-level program.

Those who want to learn the basics of search engine optimization can gain hands-on instruction in Certstaffix Training’s Search Engine Optimization (SEO). This two-day class offers beginner-level instruction on site optimization, paid search, link building, local search, and keyword strategy. Students can complete this live online class from their own space or use the computer lab that’s provided in NYC. Tuition is $890 and includes a free course retake for up to six months. Certstaffix Training also offers LinkedIn for Business. This one-day, beginner-level program prepares students to fully leverage LinkedIn to drive sales, attract new customers, hire employees, improve sales figures, and develop a cohesive brand. Course content includes training in how to convert leads, attract prospective clients, and make online connections. By course completion, those enrolled will know how to create a company profile, launch groups, and advertise on this platform. Tuition is $450; this fee includes a free class retake for six months.

If you’re a high-school student interested in learning about social media marketing, you can do so in NextGen Bootcamp’s Social Media Marketing Summer Program. This hands-on summer program prepares students to work with the latest strategies and trends on leading social media platforms like TikTok, Instagram, and Facebook. Students explore how to create written, video, and visual content geared toward their target audience. By the end of this program, all participants will have the skills needed to launch a multi-platform social media campaign. This 25-hour course cost $1,299. Instruction is provided in NYC.

Virtual Digital Marketing Classes

For those who prefer learning in the online environment, virtual digital marketing classes are a great option to consider. These live online courses come with the same perks as in-person study such as hands-on, interactive training by industry professionals. All of Noble Desktop’s in-person digital marketing classes such as their SEO Bootcamp and Social Media Marketing Certificate, are also offered in the live online format. This means that students can ask questions, receive guidance, and opt to share their screen with the instructor without having to leave the comfort of their own home or office.

In addition to Noble’s live online course offerings, many top educators from around the US also provide virtual training options. Thinkful’s Digital Marketing Immersion is a comprehensive, beginner-friendly program that teaches students about the digital marketing landscape and the different types of digital marketing. Over six weeks of full-time study, participants explore how to create campaigns for specific audiences, develop a cohesive brand, and work with a range of marketing tools. Instruction is provided on social media marketing, email marketing, content marketing, analytics, and search engine marketing. All participants complete a capstone project as part of this program. Tuition is $7,500, which includes career coaching.

Those who are interested in exploring SEO can do so in headTrix, Inc.’s Search Engine Optimization Level 1. This one-day course is intended for those interested in learning the ins and outs of search engines and how to optimize sites to achieve better search rankings. Instruction is provided on the basics of search engines such as competitive analysis, keyword search techniques, on-page/off-page SEO, and link building. Graduates of this program will be prepared to implement the strategies they acquire directly onto their websites. Tuition is $325 and includes a free course retake. This beginner-level class can be taken in-person, online, or in the form of private lessons.

Tampa SEO Training Academy’s 5 Day SEO Mastery Class is intended for learners who want to begin by learning the basics of SEO before progressing into advanced strategies designed to boost rankings. Participants learn about different analytics tools, page optimization, linking strategies, local SEO techniques, advanced trend analysis, and PPC strategies. This five-day program costs $2,497. This fee includes six months of SEO mentorship.

Those who are interested in exploring the different elements of digital marketing can learn this skill in Boot Camp Digital’s Digital Marketing Workshop. This four-day program offers hands-on training in a range of digital marketing skills and tools. Participants begin with an overview of the field of digital marketing before progressing into SEO and web optimization. Students then explore social media, email, and digital marketing. Tuition is $2,497 for this beginner-level class.

Ledet Training’s Google Analytics 101 is a two-day program that prepares students to work with Google Analytics. Coursework covers the various sources of traffic, web behavior from users, and marketing effectiveness. This program teaches students how to interpret information, create a Google Tag Manager account, and perform segmentation and filtering. Tuition is $999 for this beginner-level class.

Digital Marketing Bootcamps in NYC

Digital marketing bootcamps offer an intensive learning experience designed to prepare students for such jobs as Digital Strategists, Social Media Strategists, or Marketing Analysts. Unlike college degrees that take four or more years to finish, digital marketing bootcamps in NYC can be completed in a few months and offer the necessary skills-oriented training to help participants break into digital marketing careers.

Miami Ad School’s Strategic Planning Bootcamp is a 12-week course designed for those who are interested in becoming Business Strategists. This beginner-level program prepares participants to develop a clear strategic business vision. Tuition is $10,000. This program is available in-person in Queens. Miami Ad School also has Social Media Strategy Training, a 12-week bootcamp where students work in teams on a live client creative brief. This beginner-friendly class costs $6,000 to attend and is taught in-person in Queens.

Columbia Engineering’s Digital Marketing Boot Camp is an 18-week introduction to digital marketing. Students work with tools like HTML and CSS, CRMs, Facebook Insights, Google Analytics, and Mailchimp to complete course projects and create effective social media strategies. Participants also explore content and brand strategy, automation, lead generation, conversion tracking, and backlinking. Tuition is $13,495 for this introductory-level bootcamp. It takes students ten hours/week to complete this program. Coursework is available in-person in NYC.

Noble Desktop offers an SEO Bootcamp, a two-day class designed to provide you with the necessary skills for SEO and competitive keyword analysis. This 12-hour class is available for $650 and includes a free course retake for up to a year. You can opt to complete this class in-person in NYC or live online. If you’re seeking to learn how to make better business decisions, Noble’s Google Analytics Bootcamp is a six-hour course designed to help you master Google Analytics and its various applications. In addition, this program provides an introduction to Google Analytics 4, the latest version of Google Analytics. Tuition is $350 and includes a free course retake for one full year.

Corporate & Onsite Digital Marketing Classes

Digital marketing is an in-demand skill for all industries in NYC. Noble Desktop offers corporate and onsite digital marketing training so that those who are interested in learning how to use digital platforms to attract customers and generate revenue are able to receive the necessary training to advance their careers. Several options are available depending on your employees’ preferences and needs. Training is available at Noble’s offices in Manhattan for those in the city. Noble’s instructors can also conduct training at your own office or workplace or provide virtual instruction via WebEx or Zoom. In addition, Noble also has vouchers available for purchase if your employees want to learn digital marketing but have different schedules. These open-enrollment course vouchers provide a convenient alternative so that employees can choose which time and learning environment most suits their needs.

If you would like to learn more about digital marketing training for the employees at your workplace, please feel free to contact Noble for additional information.

Top Certificate Programs

Top Courses

Top Certificate Programs

Top Certificate Programs

Top Courses

Top Certificate Programs

Top Courses

Digital Marketing Certificate Learn The Skills Guarantee™

Key Insights

Learn More About NYC Digital Marketing Courses

Is It Worth It to Learn Digital Marketing?

What Can You Do with Digital Marketing?

What Will I Learn in a Digital Marketing Class?

How Difficult is It to Learn Digital Marketing?

How Long Will It Take to Learn Digital Marketing?

What Skills Help with Digital Marketing?

Digital Marketing Classes from Noble Desktop

Other Digital Marketing Classes

Virtual Digital Marketing Classes

Digital Marketing Bootcamps in NYC

Corporate & Onsite Digital Marketing Classes

NYC Digital Marketing Corporate & Onsite Training Noble Desktop

Digital Marketing Training Locations in or Near NYC

NYC Careers & Salaries Related to Digital Marketing

Related Classes

NYC Digital Marketing
Corporate & Onsite Training