You’ve done your homework: your portfolio site looks great, friends and colleagues have reviewed your resume, and your LinkedIn profile is complete – your personal brand marketing tools are ready to deploy! The next step is looking for a job or assignment.
You need a job as a graphic designer. You have a collection of projects you’ve created in (or outside of) school. Your portfolio is one of the three key tools in job hunting (along with your resume and your LinkedIn Profile). So how do you leverage your collection of projects in a portfolio?
There is no set formula for getting freelance graphic design work, but there are two basic tracks:
The best strategy for getting your foot into the doorway to a graphic design position, is to push out on two tracks.
You might not be into fishing. So why start a post on how graphic designers exploit LinkedIn to land jobs with a fishing rod and reel? Because when people fish, they cast a line into the water, attract a fish, get that fish on the hook, and reel it in. And in job hunting for graphic designers, LinkedIn is critical in “reeling in” your objective (which in this case is a good job, not a fish!).
An effective search for (and landing!) a junior graphic designer position requires a three-part strategy:
A graphic designer’s cover letter can be thought of as a written version of an “elevator pitch.” If you haven’t been exposed to that term, it refers to a pitch to a potential employer or client that is short and focused enough to make an impact in the time it takes to share an elevator ride.
Your resume is the first thing you step out with on your journey from graphic designer student to working graphic designer. It is the key that unlocks the door to having your LinkedIn profile and your portfolio reviewed, and ultimately getting an interview and… a job!
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