Promoting yourself is the path to success for personal brand marketing and fully realizing your potential as a motion designer. Self-promotion can involve many skills and aspects of being a motion designer. They all work towards improving your designs and increasing your visibility in the job market and the motion design community.

According to Wikipedia, an elevator pitch “explains one's skills and goals, and why they would be a productive and beneficial person to have on a team or within a company or project.”

You aced your interview! You can take additional action to further enhance your interviewer’s impression of you by following up with a post-interview thank you email. It’s surprising how few candidates do this, mainly because it’s another opportunity to sell yourself and distinguish yourself from other candidates.

There are several excellent reasons to support your decision to move from graphic design to motion design.

Learning motion design is usually at the top of designers’ to-do list surveys. And that’s a good thing, too: the market is exploding. We see video everywhere – not just on device screens, social media, web videos, and tv/movies; notice the prevalence in retail store displays, museums and attractions, sports and music events, bus stop kiosks, supermarket checkout lines, and even highway billboards. Also, brands are increasingly expanding their implementation of video in their marketing and branding efforts. Design-wise, we live in a moving world.

You’ve done your homework: your portfolio site looks great, friends and colleagues have reviewed your resume, and your LinkedIn profile is complete – your personal brand marketing tools are ready to deploy! The next step is looking for a job or assignment.

You need a job as a graphic designer. You have a collection of projects you’ve created in (or outside of) school. Your portfolio is one of the three key tools in job hunting (along with your resume and your LinkedIn Profile). So how do you leverage your collection of projects in a portfolio? 

There is no set formula for getting freelance graphic design work, but there are two basic tracks:

• Job boards, where projects are posted and you apply for them (or you post your skills and people hire you).
• Do It Yourself (DIY) outreach, where you leverage your connections and reach out through social media and other avenues.

The best strategy for getting your foot into the doorway to a graphic design position, is to push out on two tracks. 

You might not be into fishing. So why start a post on how graphic designers exploit LinkedIn to land jobs with a fishing rod and reel? Because when people fish, they cast a line into the water, attract a fish, get that fish on the hook, and reel it in. And in job hunting for graphic designers, LinkedIn is critical in “reeling in” your objective (which in this case is a good job, not a fish!).