If you’re looking for a way to demonstrate your skills in Google Analytics, you might be overwhelmed by the different certifications and certificate programs available. You might also have many questions, such as Will a certificate help you get a job? Is there a difference between a certificate and a certification? How do I prepare for these credentials?This article aims to answer these questions so you can efficiently choose the right path towards a Google Analytics certification. Keep reading to find out more.
What is Google Analytics?
Google Analytics (or GA) is a tool within the Google Marketing Platform that collects and tracks user data, compiles it into reports, and helps you develop strategies to improve your website or app’s performance. To use GA, you will install a tracking code onto each page of your website. Google collects information about the visitors to your website and what they do there. Google Analytics can help you understand what’s working and what isn’t when it comes to digital marketing strategy, and the best part is that it is free to use.
Google Analytics can be useful simply for yourself if you’re a business owner, or you can use it as part of a marketing team within a larger company. Google Analytics allows you to tailor the data you choose to track depending on your goals. Because digital marketing depends upon identifying a highly targeted audience, GA is the foundation of a successful digital marketing campaign.
Read more about what Google Analytics is and why you should learn it.
What Can You Do with Google Analytics?
Google Analytics is a highly customizable, in-depth tool that offers insights to help your business thrive, and you can use it for free. Although it can initially feel overwhelming and complicated, the information GA provides is worth the effort.
The data that GA collects, stores, and reports on can help marketers learn what strategies are working and what aren’t. It can measure marketing efforts, both on and offline. It can help you make better, more savvy business decisions. The information Google Analytics provides can also identify specific problems or shortcomings on your website. The data you’ll get is specific, targeted information.
You can use Google Analytics to measure the customer experience from when they enter your website or app to when they leave. You can track valuable information such as how they found your site, who purchased something, what pages your visitors looked at, how they moved through the site, and so much more. And while it’s important to know where your website and business are thriving, it’s also critical to understand where you’re falling short and losing customers. Using Google Analytics can help with that, too.
Certifications vs. Certificates: What’s the Difference?
If you want to change careers and become a Data Analyst, you can go to college for four or five years or enroll in a certificate program. Earning a college degree is very expensive, so many people choose to earn professional certifications to learn about data analysis for digital marketing. Certificate programs take less time to complete than college, and certificate courses focus exclusively on the latest data analytics best practices.
After you complete a certificate course, you will receive a certificate for your online resume or profile on LinkedIn. This signals to prospective employers that you have been trained in the latest techniques and analytical tools. Training programs hire experienced Data Analysts as instructors. These professionals tend to be more familiar with the rapidly changing internet trends than college professors.
On the other hand, certifications are documents indicating that you passed a competency test and know how to use a software tool or process. The test is often given at the end of a training course, and some certifications have an expiration date and have to be renewed. Some tests are free, and others you must pay for.
Top Certifications & Certificates for Google Analytics
Should I Get Certified in Google Analytics?
Suppose you are planning to change careers and become a Data Analyst working in digital marketing. In that case, a Google Analytics certificate can be a real plus when you start applying for jobs. GA is a powerful and complicated tool; earning a certificate lets prospective employers know that you have put in the time to learn it and can do the job.
How to Get Certified in Google Analytics
You can earn a certificate in Google Analytics in several places. Choose between in-person, live online, or on-demand, asynchronous class environments.
Noble Desktop offers a two-day Google Analytics Bootcamp that includes a certificate of completion when you finish. This course teaches you to set up a Google account and collect data. Learn how to determine what you need to track, understand Google Analytics reports, find out what is going on with your website, and track the success of digital marketing campaigns. This class will also go over the new GA4 and how it compares to GA Universal, the current version of the tool.
Google Analytics Academy offers numerous classes on its powerful tool, including Google Analytics for Beginners, Advanced Google Analytics, and others. There are also mini-courses available on YouTube to provide an introduction to GA. These courses can help you to prepare for the Google Analytics Individual Qualification Exam. Google’s classes and certification exams are free.
There are a few other options for Google Analytics training. Udemy has a course to help you pass the GAIQ. It is a two-hour, on-demand class that includes a practice test. Coursera offers a professional certificate in Google Analytics. There are eight classes in the certificate course.
Learn Google Analytics with Hands-on Training at Noble Desktop
If you want to change careers and become a Digital Marketing Data Analyst, you can sign up for Google Analytics Bootcamp. This two-part class will teach you how to set up an account, know which metrics to track, and understand the Google Analytics reports. The classes also cover upcoming changes to Google Analytics when GA4 replaces GA Universal in July 2023.
Another way to prepare for a career as a Data Analyst is a digital marketing certificate course. Noble’s Digital Marketing Certificate includes the digital marketing, SEO, and Google Analytics bootcamps, plus Google Ads and classes on Instagram, Facebook, LinkedIn, YouTube, TikTok, and Twitter marketing, as well as content marketing with blogs.
- Google Analytics (GA) is a powerful free tool that collects data and offers insights into how to improve your online business.
- It can also help you see what your competition is doing right and wrong so that you can alter your strategy.
- You can learn GA to improve your online business or to switch to a career as a Data Analyst.
- Taking a certification class and earning a certificate demonstrates that you understand this powerful and complicated tool. It can help you find a job.
- You can receive comprehensive Google Analytics training through an in-person or live online course with Noble Desktop.