Key Information	Google Analytics Bootcamp	Google Analytics Level 1	Google Analytics Level 2
	$650 12 Hours	$325 6 Hours	$325 6 Hours
	Learn More	Learn More	Learn More
	Download Syllabus	Download Syllabus	Download Syllabus

Overview	Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features.	Learn how to demystify Google Analytics and use its invaluable data to make better business decisions with this one-day course. Topics covered include understanding web analytics, developing a Google Analytics strategy, setting up a Google Analytics account, using filters, tracking conversions, and navigating the Google Analytics dashboard. Plus, get an introduction to Google Analytics 4 (GA4), the latest version of the tool.	Join us for a one-day course on Google Analytics Advanced, where you will gain a deeper understanding of Google Analytics reports and how to leverage data to improve your online performance. Learn about UTM Parameters and explore the world of retargeting.
Prerequisite	Open to Beginners	Open to Beginners	Open to Beginners
Location	185 Madison Ave, NYC or Live Online	185 Madison Ave, NYC or Live Online	185 Madison Ave, NYC or Live Online
Schedule	Next start date: August 21–22, Thursday to Friday, 10–5pm Other scheduling options Weekdays or evenings View full schedule	Not currently scheduled	Not currently scheduled
Certification	Receive a Certificate of Completion
Software Included
Free Retake Within 1 Year See our class policies for more details
Workbook Included
Payment Plan See our payment plan FAQ for more details
Financing See our Climb Credit FAQ for more details
Target Audience	This bootcamp is meant for those with limited Google Analytics experience looking to master the tool and leverage Google Analytics to drive insights. The program is best suited for: Business owners and entrepreneurs looking to understand and improve their website performance with data Marketers looking to learn how to effectively use Google Analytics to interpret and apply data to improve marketing, optimize a site, or understand customer behavior	Anyone	Anyone
What You’ll Learn	Understand the fundamentals of web analytics and the role of Google Analytics in the buyer’s journey Set up and configure Google Analytics accounts, filters, goals, and ecommerce tracking Navigate the GA4 dashboard and learn how to interpret audience, acquisition, behavior, and conversion reports Build and interpret measurement plans to track KPIs that align with your business objectives Create and customize dashboards, shortcuts, and shared reports to streamline data access Implement UTM parameters to track marketing campaign performance across platforms Learn retargeting strategies and build remarketing lists using Google Analytics data Apply best practices for leveraging data insights to optimize marketing and user engagement	Understand what Google Analytics is Determine important KPIs you need to track Take a deep look into Google Analytics Reports Get a deeper look into your website visitors’ behavior to find opportunities for growth How to track the success of your marketing campaigns with Google Analytics Learn how to answer specific marketing questions stakeholders ask Understand key terms in Google Analytics What the differences are in GA4 compared to the Universal Analytics How to get started with GA4 A walkthrough of the GA4 Interface	Dive deeper into Google Analytics Reports Find opportunities for growth from visitor behavior data How to track the success of your marketing campaigns with Google Analytics Learn how to answer specific marketing questions stakeholders ask Set up UTM parameters Create retargeting lists with Google Analytics

Enroll in an Upcoming Google Analytics Course

August 2025
Google Analytics Bootcamp August 21–22 Thursday to Friday 10–5pm EDT	$650 12 Hours	Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features.
October 2025
Google Analytics Bootcamp October 30–31 Thursday to Friday 10–5pm EDT	$650 12 Hours	Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features.
December 2025
Google Analytics Bootcamp December 10–22 Wednesdays & Mondays 6–9pm EST	$650 12 Hours	Learn how to use Google Analytics and its applications for marketing, including tracking data, interpreting reports, and optimizing performance. Discover GA4 and its new features.

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Earn a Digital Marketing Certificate

Enroll in an Upcoming Google Analytics Course