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Digital Marketing

5 Ways to Boost Your SEO, Today!

5 Tips for Search Engine Optimization

This article will cover 5 ways to boost your SEO with immediately actionable steps. We'll cover various strategies for on-page, off-page, and technical strategies for SEO.

Search engine optimization is certainly a challenging long-term game, but there are some things you can do right now to get things moving forward for your SEO. This article will cover 5 things you can do today to boost your SEO.

Content

Putting out high-quality, relevant content is always the tried and true way to boost your SEO. Good content works in multiple ways from engaging users, establishing expertise, and even getting backlinks from other sites. So, for today, start by writing a quality article that is relevant and helpful to your audience. If you sell mattresses online, you may want to write about the different qualities and types of mattresses for someone to consider when shopping online.

Page Speed

Part of technical SEO involves page and site speed. There are tons of tools out there to help diagnose and fix site speed issues. Using these tools, you can see which pages are slow and hurting your SEO and get recommendations as to how to fix them. A couple of reputable tools here are GTmetrix, Google Analytics, and Google Search Console.

Tags and Titles

Tagging across your site is an important part of on-page SEO, so it may be worthwhile to go through the titles on your site for various pages and articles to make sure they are appropriately set. You want to make sure that your titles and tags are aligned towards the keywords you are looking to rank for and the relevance to your industry. 

Social Media

Social Media can be a good way to build some free user engagement and share your content on other media. Find the platforms that your target audience uses most and go reach them there. Building an organic following on social media can really pay off in the long-term as a way to bring new people in and convert them into paying customers. As part of social media, you will need to provide users will value content, which goes back to point #1.

Partnerships & Networking

It is important to make connections for business, but connections can also be important for your SEO. Networking with other companies in your industry can lead to partnerships and backlinks for your site. Start reaching out to other companies in your industry and aggregators in your industry to see if there are mutually beneficial opportunities for collaboration. There may be a related product that they can refer to you and vice versa. Aggregator sites might be looking for additional products or services to feature or write about. There are lots of opportunities so get creative. 

Become a Digital Marketing Expert

These are a couple of actionable ideas for optimizing and improving your paid search campaigns. To learn more see our related course offerings: