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Digital Marketing & SEO Bootcamp

Comprehensive SEO Training, Mentoring & Certification

Learn how to boost your online traffic, improve your conversion rates, and monitor your performance.

This 5-Day Complete SEO & Digital Marketing Bootcamp is our most comprehensive training class that covers everything you’ll need to know to start getting real results right away. We cover all of the basic strategies and techniques on how to generate qualified traffic to your website, as well as many advanced techniques and strategies that will help you determine what you will need to do to beat your competitors.

This class comes with 6 months of free mentoring. You’ll also take an SEO certification exam at the end of the second day and the last day.

  • 35 Hours
  • Mac or PC provided
  • Book included
  • Free retake

Register for a class

$2497 Discounts Policies

NYC or Live Online

What You’ll Learn

  • How to use SEO to boost your site's rankings
  • Keyword research techniques and tools
  • Techniques for writing effective content
  • How to get your content found by search engines
  • Learn how to build high quality links to your site
  • Learn to use Google's various marketing tools such as AdWords, Analytics, Webmaster Tools, and Google+
  • Strategies for Dealing with Google Updates (Panda, Penguin, Hummingbird, Pigeon)
  • Mobile optimization techniques including video optimization
  • Using social media and press releases to attract customers
  • Adding structured data to give you a significant SEO boost and increase your rankings
View full syllabus

Digital Marketing & SEO Bootcamp Class Syllabus

What You’ll Learn

Search Engine Basics: Getting Results
Day 1
  • Welcome and Introduction of Participants
  • Two Day basic essentials overview
  • What exactly is SEO and why do we need it?
  • Discover our 6-step system for gaining top rankings in major search engines using the system Steve Scott personally uses.
  • Stress Free System Overview – Stop stressing and begin to get results right away.
  • Why this system will work for you and how it will work for you.
  • Demonstration of Steps 1 through 6 cover a variety of topics in a specific order for maximum impact.
  • Learn how to determine exactly what your ideal buying audience is searching for.
  • Learn how to tap into huge windows of opportunities nearly instantly without stress.
  • Examples of what type of content works best
  • How to gain maximum advantage from your Web copy
  • The impact of Panda and Hummingbird on your content
  • How to quickly optimize your pages without fooling with code for hours
  • Learn unique ways to make dramatic improvements to your click through ratios
  • Basics of Google Analytics and Google Webmaster Tools
  • Answer questions, and student progress evaluation.

Linking and Content Development
Day 2
  • Review of Evaluation Forms and Answer Questions
  • Developing a range of pages to attract your best customer
  • Proper Link Building Strategies in the Post-Penguin world
  • Discovering the Power of Internal Link Building
  • The difference and uses for HTML and XML Sitemaps.
  • Learn the most effective ways to get your pages submitted and accepted
  • How to stay out of trouble with the search engines.
  • Getting the most out of the powerful Blog
  • The Missing Element in SEO
  • Group Problem Solving Assignment!
  • Reviews of Participants’ Web Sites
  • Answer questions, and student progress evaluation.
  • Final Exam
  • Certification Awards
Advanced SEO Strategies
Day 3
  • The Future of Search Engine Marketing
  • Advanced Keyword Research and Behavioral Trend Analysis:
    • You may “think” you know how to research keywords, but you’ll learn how much you really don’t know in this intense session that deals with choosing targeted keywords for your Web pages.
    • Build your Lateral Thinking Skills – You’ll learn how to think of alternate routes if the logical path isn’t effective, and you’ll learn how to think “outside of the box,” and watch lateral thinking convert to traffic and sales for your site.
    • Working with high-performance “root words.”
    • How to find your own industry related “windows of opportunity.”
    • “Wordtracker forensics” how to quickly discover hidden evidence of search behaviors
  • Semantic Search in the post-Panda era.
  • Natural Language Processing (NLP) and it’s impact from Hummingbird
  • Best practices for implementing proper Information Architecture for Large and Small sites.
  • Understand how Personalization of Search changes your rankings all the time.
  • Advanced Local SEO techniques. Getting in and staying in the Local Search engines and directories
  • Ways to optimize your Videos on YouTube or your own site.
  • Mobile Search best practices since the April 21st, 2015 “Mobilegeddon”
  • Web Site Reviews:
    • Each student is given a review for one of their sites on the big screen
    • Multiple suggestions and guidance for improving your visibility are presented
    • Many new ideas and enhancements often originate from these sessions of high value brainstorming
    • Improving your click through ratios and improving business
    • Answer questions, and student progress evaluation.
Google Day
Day 4
  • Review of Evaluation Forms and Answer Questions
  • How to setup, optimize and maintain an effective Pay-Per-Click Program using Google AdWords
  • A quick tour of Google+ and why you need to be using it.
  • A whirlwind tour of Google Analytics including deciphering User Metrics, using Segments, setting up Goals, adding Filters, and a look at the Administrative area for proper settings.
  • Discover exactly what Google knows about your website (good and bad) with this step-by-step walk through of Google Webmaster Tools.
  • Web Site Reviews
  • Each and every attendee gets their Web site reviewed by our experts along with a group brainstorming which will give you many new ideas for visibility and exposure.
  • Answer questions, and student progress evaluation.

Advanced Strategies & Strategies “Beyond SEO”
Day 5
  • Review of Evaluation Forms and Answer Questions
  • Recovering from Penguin
  • How to do effective Link Pruning
  • Site Technical Issues
  • Dealing with Duplicate Content
  • Fixing pages Google can’t find with 301 redirects
  • What is a robots.txt file and why you should care
  • Using Competitive Intelligence for SEO to slay the competition above you
  • Persuasive copy-writing for the web
  • Why Press Releases are still worth the time and money.
  • Social Media and SEO
  • Tips for Professional SEO’s
  • Answer questions, and student progress evaluation.
  • Final Exam
  • Certification Awards

Comprehensive Training to Boost Your Online Business

This class is taught by a leading SEO expert instructor. You’ll learn all of the basic strategies and techniques on how to generate traffic to your website, as well as advanced techniques and strategies that will help you surpass your competitors in online rankings.

Expert SEO Instructor

The class is taught by SEO expert Steve Scott, founder of New York SEO Training Academy, who has helped scores of businesses increase their online traffic and conversions. You’ll be guided by his professional expertise as you implement changes to your own site, and leave the training with concrete improvements. 

SEO instructor teaching strategies

Six Months of Free Mentoring

After you complete the class, you can continue to consult with Steve Scott as you implement your newly acquired SEO skills on your own website.

SEO professional consulting student

Become SEO Certified

You’ll take an SEO certification exam at the end of the second day and the last day. Show future employers and clients that you understand how search engine optimization works.

Student completing SEO certification exam

Register for Digital Marketing & SEO Bootcamp

$2497 Discounts Policies

NYC or Live Online