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Google Ads Level 1 in NYC or Live Online

Learn about paid advertising and walk away with an understanding of the essential elements needed to create successful paid campaigns via Google

Google Ads (formerly AdWords) provides businesses with the opportunity to show up at the top of search engine results, drive traffic to their website, and generate leads and sales within hours through paid campaigns.

This course is a robust introduction to all aspects of Google Ads. For more information about the topics covered in class, please refer to the syllabus below.

Google Ads in a Day is a great opportunity for anyone looking to jumpstart their brand awareness. Students interested in a more comprehensive look at Google Ads, please see Google Ads Bootcamp or continue to expand skills in the Google Ads Advanced course.

Get personalized attention in small groups
Work on real-world exercises & projects
Learn from industry experts with real-world experience
Refresh the course materials within six months for free

The teaching method at Noble Desktop is perfect and the classes provide you with infinite knowledge that makes you eager to take everything they offer. I love Noble!

—Ivonne Ackerman

Course Syllabus

Download Syllabus PDF

Introduction to Google Ads

What is Google Ads?
Google Ads Terminology
The Role of Google Ads
Understanding the Google Network
How Paid Search Works
The Pillars of Google Ad Success

Keyword Research

What is Keyword?
Different Types of Keywords
What is Keyword Research
Keyword Research Methodology
How to Choose the Right Keywords to Target

Creating a Google Ads Account

What is a Campaign?
Campaign Types
Campaign Goals
Naming Your Campaign
Choosing Campaign Types
Location Targeting
Languages
Budget
Delivery Method
Bid Strategies: Manual vs Automated

Keyword Match Types

What are match types?
How to use match types

Ad Creation

What is an Ad Group?
The Goal of Your Ads
Anatomy of a Text Ad
How to Write Compelling Descriptions
Introduction to Call to Actions
How to Test Your Ads
Ad Policies to Comply With
Ad Extensions

Ad Rank & Quality Score

What is Quality Score?
How Quality Score Affects Your Campaigns
Quality Score Factors
Understanding the Ads Auction
What is Ad Rank?
How Ad Rank Works

Landing Pages

What is a Landing Page
Landing Page Use Cases
Types of Landing Pages
Steps to Building High Converting Landing Pages

Conversion Tracking

What is a Conversion?
What is Conversion Tracking?
Different Types of Conversions to Track
Steps to Setting Up Conversion Tracking
Linking Google Accounts

Overview of Google Ads Dashboard

Schedule & Enrollment

$325
6 Hours
Live Online (or NYC upon reopening)
Full setup assistance provided

Discounts

Discounts

Shorter courses such as this are already affordably priced and are not eligible for discounts.

Payment Plans

This course is not eligible for a payment plan, which is only available for programs priced at $2,495 and above. Read our Payment Plan FAQ for more details.
• Policies

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June 18

Thursday, 10–5pm
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August 20

Thursday, 10–5pm
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October 26–28

Monday & Wednesday, 6–9pm
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December 3

Thursday, 10–5pm
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This Course is Available Live Online

You can attend this training live online at the scheduled time the course is offered (New York, Eastern Time) through screen-sharing software Zoom (free for you).
Our live online training is interactive and hands-on, just like our in-person classes. There are no extra fees and we’ll work with you to ensure your setup is perfect

Classes are activity-based and taught by a live instructor.
You can hear the instruction, ask questions, and share your screen—all in real-time.
Retake the course for free (in-person or live online) within one year.
Until June 15, 2020, all classes are held live online only.

See What Students Are Saying About Live Online

“Overall experience on Zoom was maybe even better than in IRL classroom because the instruction takes place right on your own screen, with less distraction. Great overall experience.”
“Given the fact that we had to do this entire class remotely due to Covid-19, I didn’t have very high expectations it would run so smoothly. However, I don’t think it could’ve gone any better. Not only do I feel very comfortable with the program now, but I’m actually excited to use it!”
“This was the first online class I’ve taken with ND and it was a great experience. Looking forward to the other classes I’ve signed up for!”

Learn more about how our live online training works

Online Training Demo

1-Minute Overview

Frequently Asked Questions

Do I need to bring anything to the class?
- A Google Ads account is not mandatory, however, if you already have one set up, you’ll need to make sure you have access to it during class.
- We provide computers (Mac or PC) with the required software installed. Choose your operating system at checkout.
Does this course require any prior knowledge or experience?

Students must be comfortable using a computer. No other prior knowledge is required.
Do you offer discounts or a payment plan for this course?

Discounts

Shorter courses such as this are already affordably priced and are not eligible for discounts.

Payment Plan

This course is not eligible for a payment plan, which is only available for programs priced at $2,495 and above. Read our Payment Plan FAQ for more details.
Can I take this course online (remote learning)?
You may attend this training virtually (online) at the scheduled time the course is offered (New York, Eastern Time).

How does attending “live online” work?
- Students can attend this training remotely through screen sharing software (we use Zoom).
- Participants can hear the instruction, ask questions, and even share their screen with the instructor.
- For audio you can use your computer’s microphone/speakers or call a phone number that we’ll provide.
- Classes are activity-based and taught by a live instructor, so we strongly encourage students who are local to the area to attend in person!
What if I don’t have the software on my computer?

Upon registration, please email hello@nobledesktop.com and we will help you get set up with the software or anything else needed for an optimal training experience.

Corporate & Onsite Digital Marketing Training

Purchase group class vouchers at a discount for our regularly-scheduled group classes in New York, or create a custom training program at your offices.

Private Training

Available onsite at your location
Modern computer labs in Midtown Manhattan
Customize or choose from our existing courses
Free instructor consultations to finalize content

Group Class Vouchers

Send employees to our group classes
Extensive offerings and flexible scheduling
Simple billing and logistics
Computers and training resources provided

Take Advantage of Google Ads (AdWords)

Improve your business rankings and show up at the top of search engine results using tried-and-true techniques as taught by a NYC digital marketing expert.

Hands-on Education

Learn through hands-on labs and get one-on-one attention. Classes are small and students are guided through how to set up and manage a successful Google Ads campaign, devise keyword strategies, and much more!

Instruction from a Digital Marketing Professional

Nicole McCullum is a digital marketing professional with over 14 years of industry experience. As the founder of a website design and SEO company servicing clients globally, Nicole is well-equipped to teach digital marketing. She specializes in helping small businesses and entrepreneurs generate more leads, attract more clients, and grow their business online.

Highly Reviewed by Our Alumni

From our hands-on training style to world-class instructors and proprietary curriculum, we deliver a learning experience our alumni can be proud of.

The space in general is clean and I appreciate the water, coffee, tea and bagels. I really enjoy coming here to class and having Nicole as a teacher. Because of this really motivational experience I would definitely consider coming back.

Vanessa Marrufo

Nicole from Noble Desktop is a brilliant search marketing expert who completely expanded my understanding of Google AdWords in a short period of time.

Lauren McGrath, Hearing Health Foundation

Nicole covered a wide range of topics in a day in a very understandable format.

Vedapal Manohar

I highly recommend Nicole at Noble Desktop. She explains complex digital marketing in a very user-friendly and simple way to understand. She has exceptional skills in teaching in a group setting, while also going around the room for individualized attention and answering everyone's questions. Super friendly and knowledgable! Also, administration is super helpful and friendly, they are always very accommodating, understanding, and provide exceptional customer service. I look forward to completing my digital marketing certificate.

Saudy Tejada

Very clear, smart teacher. Learned a ton!

Tanya Van Sant, ArtBase

Take this class as part of a certificate program or bootcamp and save:

What You’ll Learn

Course Syllabus

Introduction to Google Ads

Keyword Research

Creating a Google Ads Account

Keyword Match Types

Ad Creation

Ad Rank & Quality Score

Landing Pages

Conversion Tracking

Overview of Google Ads Dashboard

Schedule & Enrollment

Discounts

Payment Plans

June 18

Thursday, 10–5pm

August 20

Thursday, 10–5pm

October 26–28

Monday & Wednesday, 6–9pm

December 3

Thursday, 10–5pm

June 18

Thursday, 10–5pm

August 20

Thursday, 10–5pm

December 3

Thursday, 10–5pm

October 26–28

Monday & Wednesday, 6–9pm

This Course is Available Live Online

See What Students Are Saying About Live Online

Online Training Demo

Frequently Asked Questions

Do I need to bring anything to the class?

Does this course require any prior knowledge or experience?

Do you offer discounts or a payment plan for this course?

Discounts

Payment Plan

Can I take this course online (remote learning)?

How does attending “live online” work?

What if I don’t have the software on my computer?

Corporate & Onsite Digital Marketing Training

Private Training

Group Class Vouchers

Take Advantage of Google Ads (AdWords)

Hands-on Education

Instruction from a Digital Marketing Professional

Highly Reviewed by Our Alumni

Free Resources

Google Ads is Not a Casino… But Without a Clear Strategy, You’re Gambling!

6 Reasons to Learn Google Analytics

Wake Up! You’re Missing Out! It’s Google My Business—Not the Timeworn Yellow Pages

Related Classes & Certificates

Digital Marketing Certificate

Google Ads Bootcamp

Google Analytics Bootcamp

SEO Bootcamp