Google Ads Workshop NYC | Hands-on Ads Training for Beginners

Google Ads (formerly AdWords) provides businesses with the opportunity to show up at the top of search engine results, drive traffic to their website, and generate leads and sales within hours through paid campaigns.

This course is a robust introduction to all aspects of Google Ads. For more information about the topics covered in class, please refer to the syllabus below.

Google Ads Level 1 is a great opportunity for anyone looking to jumpstart their brand awareness. Students interested in a more comprehensive look at Google Ads, please see Google Ads Bootcamp or continue to expand skills in the Google Ads Advanced course.

Take this class as part of a certificate program or bootcamp and save:

Learn the Skills Guarantee™

Hands-on training in small groups

Work on projects proven to boost retention
Time-tested curriculum and supporting materials

Refined over many cohorts for an optimal learning experience
Learn from industry experts with teaching experience

Experienced educators who are driven to help you succeed
Retake the course for free within one year

Refresh the materials and gain additional practice

Learn the concepts and skills covered in this course or your tuition is on us. See details and terms & conditions.

The teaching method at Noble Desktop is perfect and the classes provide you with infinite knowledge that makes you eager to take everything they offer. I love Noble!
—Ivonne Ackerman

What You’ll Learn

Introduction to Google Ads
How to set up and manage a Google Ads account
Keyword Strategies
How to use Match Types to Control Who See Your Ads
How the Google Ads Auction works
How to Create Ads That Convert
Landing Page Best Practices
How to Setup Call and Conversion Tracking
Navigating the Google Ads Interface

Course Syllabus

Download Syllabus PDF

Introduction to Google Ads

What is Google Ads?
Google Ads Terminology
The Role of Google Ads
Understanding the Google Network
How Paid Search Works
The Pillars of Google Ad Success

Keyword Research

What is Keyword?
Different Types of Keywords
What is Keyword Research
Keyword Research Methodology
How to Choose the Right Keywords to Target

Creating a Google Ads Account

What is a Campaign?
Campaign Types
Campaign Goals
Naming Your Campaign
Choosing Campaign Types
Location Targeting
Languages
Budget
Delivery Method
Bid Strategies: Manual vs Automated

Keyword Match Types

What are match types?
How to use match types

Ad Creation

What is an Ad Group?
The Goal of Your Ads
Anatomy of a Text Ad
How to Write Compelling Descriptions
Introduction to Call to Actions
How to Test Your Ads
Ad Policies to Comply With
Ad Extensions

Ad Rank & Quality Score

What is Quality Score?
How Quality Score Affects Your Campaigns
Quality Score Factors
Understanding the Ads Auction
What is Ad Rank?
How Ad Rank Works

Landing Pages

What is a Landing Page
Landing Page Use Cases
Types of Landing Pages
Steps to Building High Converting Landing Pages

Conversion Tracking

What is a Conversion?
What is Conversion Tracking?
Different Types of Conversions to Track
Steps to Setting Up Conversion Tracking
Linking Google Accounts

Overview of Google Ads Dashboard

Schedule & Enrollment: Google Ads Level 1

$325
6 Hours

NYC or Live Online
Free retake
Setup assistance
Expert instructors
Small classes

Discounts

Discounts

We don’t currently offer discounts as we do our best to affordably prices our courses.
Policies

Not currently scheduled.

Email hello@nobledesktop.com to request this course, or see related courses with upcoming availability

See related courses

Tuition

As one of our smaller courses, tuition for this course is due in full before the start date. The best way to save on this course is to take it as part of a certificate program.

Full Tuition

$325
Due before the class starts

What’s Included

6 hours of hands-on instruction
Live, project-based training from experts
Retake for free within 1 year
Verified digital certificate of completion

What’s included with my tuition?
- A hands-on learning experience working on projects and exercises, which is proven to boost comprehension, retention, and engagement
- Expert instructors who are industry professionals and experienced educators that are driven to help you succeed
- Top-notch curricula that have been tried and tested over many cohorts and are consistently improved for an optimal learning experience
- Supplemental materials to assist both during and after the course - please refer to specific course pages to see what supplemental materials are offered
- A 1-year free retake policy which allows students to retake any part of the course or program for free to refresh the materials and gain additional practice
- A certificate of completion to verify your accomplishment
Are there any additional fees or expenses?

There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us.

However, if you plan to take the course live online, you may need to obtain required software. We’ll help you get set up with a free trial of paid software prior to the class. Most of our coding classes utilize freely-available open-source software. For most of our design and motion graphics courses, we will help you get set up with a free trial of Adobe Creative Cloud. If you attend the course in-person, we will have a computer already set up for you with all of the required software for no additional cost.
Do you offer any discounts for this course?

Discounts

We don’t currently offer discounts as we do our best to affordably prices our courses.

This Course is Available in NYC or Live Online

On Campus in NYC

185 Madison Ave, NYC

Get face-to-face interaction with an instructor and other students when you learn at our NYC campus. Courses are hands-on with a computer and software provided.

Live, interactive class
Experienced instructor in the room with you
Computer and software provided
Free retake within one year

Instructor writing on markerboard in a classroom, while displaying code sample on screen

Students seated in computer classroom with workbooks, paying attention to instructor

Live Online

Remote, from anywhere

Get the same interactivity and access to the instructor as in-person students. There are no extra fees and we’ll work with you to ensure your remote setup is perfect.

Live, interactive class
Experienced instructor teaching over Zoom
Remote setup assistance provided
Free retake within one year

Online Training Demo

1-Minute Overview

Testimonials for Live Online Training

“Overall experience on Zoom was maybe even better than in IRL classroom because the instruction takes place right on your own screen, with less distraction. Great overall experience.”
“Given the fact that we had to do this entire class remotely due to Covid-19, I didn’t have very high expectations it would run so smoothly. However, I don’t think it could’ve gone any better. Not only do I feel very comfortable with the program now, but I’m actually excited to use it!”
“This was the first online class I’ve taken with ND and it was a great experience. Looking forward to the other classes I’ve signed up for!”

More about live online training

Frequently Asked Questions

Do I need to bring anything to the class?
- A Google Ads account is not mandatory, however, if you already have one set up, you’ll need to make sure you have access to it during class.
- We provide computers (Mac or PC) with the required software installed. Choose your operating system at checkout.
Does this course require any prior knowledge or experience?

Students must be comfortable using a computer. No other prior knowledge is required.
Do you offer payment plans or student financing for this course?

This course does not qualify for payments plans or student financing. See our Payment Plan FAQ to find related programs that qualify.
Can I take this course online (remote learning)?
You may attend this training virtually (online) at the scheduled time the course is offered (New York, Eastern Time).

How does attending “live online” work?
- Students can attend this training remotely through screen sharing software (we use Zoom).
- Participants can hear the instruction, ask questions, and even share their screen with the instructor.
- For audio you can use your computer’s microphone/speakers or call a phone number that we’ll provide.
- Classes are activity-based and taught by a live instructor, so we strongly encourage students who are local to the area to attend in person!
- You will need your own computer and copy of any required software. If you don’t have the software, you can usually do a free trial or purchase your own license. If you need assistance, contact us at hello@nobledesktop.com

Corporate & Onsite Digital Marketing Training

Purchase group class vouchers at a discount for our regularly-scheduled group classes in NYC, or create a custom training program at your offices.

Private Training

Available onsite at your location
Modern computer labs available at our offices
Customize or choose from our existing courses
Free instructor consultations to finalize content

Group Class Vouchers

Send employees to our group classes
Extensive offerings and flexible scheduling
Simple billing and logistics
Computers and training resources provided

Take Advantage of Google Ads (AdWords)

Improve your business rankings and show up at the top of search engine results using tried-and-true techniques as taught by a NYC digital marketing expert.

Hands-on Education

Learn through hands-on labs and get one-on-one attention. Classes are small and students are guided through how to set up and manage a successful Google Ads campaign, devise keyword strategies, and much more!
Instruction from a Digital Marketing Professional

Nicole McCullum is a digital marketing professional with over 14 years of industry experience. As the founder of a website design and SEO company servicing clients globally, Nicole is well-equipped to teach digital marketing. She specializes in helping small businesses and entrepreneurs generate more leads, attract more clients, and grow their business online.

Highly Reviewed by Our Alumni

From our hands-on training style to world-class instructors and proprietary curriculum, we deliver a learning experience our alumni can be proud of.

Google Ads Level 1 is rated 4.8 stars

in the past 24 months

Nicole from Noble Desktop is a brilliant search marketing expert who completely expanded my understanding of Google AdWords in a short period of time.

Lauren McGrath, Hearing Health Foundation

Nicole covered a wide range of topics in a day in a very understandable format.

Vedapal Manohar

I highly recommend Nicole at Noble Desktop. She explains complex digital marketing in a very user-friendly and simple way to understand. She has exceptional skills in teaching in a group setting, while also going around the room for individualized attention and answering everyone's questions. Super friendly and knowledgable! Also, administration is super helpful and friendly, they are always very accommodating, understanding, and provide exceptional customer service. I look forward to completing my digital marketing certificate.

Saudy Tejada

Very clear, smart teacher. Learned a ton!

Tanya Van Sant, ArtBase

The space in general is clean and I appreciate the water, coffee, tea and bagels. I really enjoy coming here to class and having Nicole as a teacher. Because of this really motivational experience I would definitely consider coming back.

Vanessa Marrufo

Take this class as part of a certificate program or bootcamp and save:

Learn the Skills Guarantee™

Hands-on training in small groups

Time-tested curriculum and supporting materials

Learn from industry experts with teaching experience

Retake the course for free within one year

Earn a Certificate of Completion

What You’ll Learn

Course Syllabus

Introduction to Google Ads

Keyword Research

Creating a Google Ads Account

Keyword Match Types

Ad Creation

Ad Rank & Quality Score

Landing Pages

Conversion Tracking

Overview of Google Ads Dashboard

Schedule & Enrollment: Google Ads Level 1

Discounts

Not currently scheduled.

Tuition

Full Tuition

What’s Included

What’s included with my tuition?

Are there any additional fees or expenses?

Do you offer any discounts for this course?

Discounts

This Course is Available in NYC or Live Online

On Campus in NYC

Live Online

Online Training Demo

Testimonials for Live Online Training

Frequently Asked Questions

Do I need to bring anything to the class?

Does this course require any prior knowledge or experience?

Do you offer payment plans or student financing for this course?

Can I take this course online (remote learning)?

How does attending “live online” work?

Corporate & Onsite Digital Marketing Training

Private Training

Group Class Vouchers

Take Advantage of Google Ads (AdWords)

Hands-on Education

Instruction from a Digital Marketing Professional

Highly Reviewed by Our Alumni

Free Resources

Google Ads is Not a Casino… But Without a Clear Strategy, You’re Gambling!

6 Reasons to Learn Google Analytics

Wake Up! You’re Missing Out! It’s Google My Business—Not the Timeworn Yellow Pages

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