Digital marketing offers several interesting and lucrative career paths for people with good communication skills, an interest in digital platforms, and enthusiasm for persuasion. As online sales continue to increase, there are more and more jobs with good salaries available for Content Marketers, Digital Analysts, Email Marketers, and SEO/SEM Specialists.
What is Digital Marketing?
Digital marketing is using digital channels and tools like email marketing, social media marketing, and search engine optimization (SEO) to promote products and services. Digital Marketers publicize businesses and help them grow. Knowledge of digital marketing can be an asset to entrepreneurs and owners of businesses of all sizes. Digital marketing offers companies a chance to extend their reach, do marketing research, and foster connection and brand loyalty. Using online tools for sales, connection, and creating community, and then analyzing the data collected from those online marketing efforts, can make a business more efficient and more quickly than almost anything else.
Careers in Digital Marketing
Because it is so profitable, careers in digital marketing have become very popular. You can choose from various specialties such as social media, analysis, search engines, video, blogging and email. Best of all, jobs in digital marketing can be flexible; you can work in-house, on a small team, or even freelance from home.
Here are some of the possible careers available in digital marketing along with average yearly salary figures. The salary information comes from job websites Glassdoor and Indeed and is gathered through self-reported surveys.
Content Manager or Strategist
Content is what drives the internet. Users are always looking for something new and Content Managers provide that. Content marketing can be used across a variety of channels including websites, blogs, apps, social media channels, print publications, and more. It’s about generating interest and providing consumers with information about products, services, and brands they need or want. Content Managers choose the type of content and where to put it to create a relationship with customers. Indeed lists the average annual salary of Content Managers and Strategists at $60,166.
Digital Marketing Specialist and Managers
Digital Marketers use digital channels and tools like email marketing, social media marketing, paid and unpaid search marketing, and search engine optimization (SEO) to promote products and services. Digital marketing has become one of the most critical ways to publicize a business and help it grow. Knowledge of digital marketing can be an asset to entrepreneurs and owners of businesses large and small. Digital marketing offers companies a chance to extend their reach, do marketing research, and foster connection and brand loyalty. Using online tools for sales, connection, and creating community, and then analyzing the data collected from those online marketing efforts can make a business more efficient more quickly than almost anything else. Glassdoor reports an average annual salary of $65,148 for Digital Marketing Specialists. At the manager level, the average annual salary is $102,021.
Social Media Manager
Social media marketing leverages social media channels such as X (formerly known as Twitter), Facebook, Instagram, LinkedIn, YouTube, and TikTok to connect with a target audience. Using modern techniques and 21st-century tools can generate more engagement, more followers, and ultimately more financial gain. With the internet and online commerce continuing to grow at an astounding rate, social media marketing is critical for global visibility and is a powerful way to quickly reach a large number of people. The average annual salary for a Social Media Manager is $66,633.
Digital Analyst
Digital Analysts use tools like Google Analytics to assist companies with their marketing initiatives by providing analytical support, developing strategies, working on finding the right audiences, performing competitive analyses, and optimizing channels. The main responsibilities of Data Analysts are researching trends, collecting data, analyzing statistics, developing marketing strategies based on the data collected, and presenting the results to clients and co-workers. Glassdoor reports an average annual salary of $74,621 for Digital Analysts.
Email Marketing Specialist
Email Marketing Specialists connect with subscribers and develop deeper relationships with current and potential customers. Email marketing can increase sales quickly and reach a large number of people at once at a minimal cost. Email marketing is a fast and effective addition to any business’s digital marketing strategy. According to Glassdoor, the average annual salary of Email Marketing Specialists is $77,328.
SEO/SEM Specialists
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) works to develop a website’s online content to increase visibility in search engines like Google. In search marketing, the goal is for website or online content to show up at or near the top of search engine result pages (SERPs) when using certain keywords. Effective SEO improves a website’s quality and quantity of traffic, generating sales and improving business. Glassdoor lists an average annual salary of $87,584 for SEO/SEM Specialists.
Brand Strategists
Brand Strategists track how a brand performs on the internet and develop strategies to build or improve that performance. They help companies or individuals create a clear message and put that out on the internet. Brand Strategist is a public relations position that supports a company’s or individual’s public image. They need to be able to work closely with different teams such as marketing, advertising, and sales departments to research industry trends and public perception, and create marketing and advertising campaigns to strengthen brand identity.
Indeed.com reports an annual median salary of $71,651 in the United States, although salary amounts depend upon location.
Factors That Also Effect Digital Marketing Salary
While job title and responsibilities have a major effect on salaries, there are other factors that need to be considered, too.
Company Size
The size of the company you work for has an effect on salaries. In general, bigger firms can afford to pay higher salaries. Working for a large company can also provide more job security. That being said, working for a small startup can be exciting and sometimes works out to be very lucrative if the product becomes a big seller.
Location
Because digital marketing happens on the internet, jobs, and salaries are not as dependent upon location as some others. The Bureau of Labor Statistics does list the five best states for marketing and promotions jobs as New York, California, Texas, Florida, and Massachusetts. The highest salaries are found in New Jersey, New York, Colorado, California, and Washington.
Industry
The industry you work for also has an effect on salary level. Marketing Week’s Salary Survey in 2020 reported the highest paying industry for digital marketing is fast-moving consumer goods (FMCG). The lowest paying industry is education.
Years of Experience
Another factor affecting salary is the amount of time you have worked as a Digital Marketer. Salaries go up as your years of experience increase. With an entry-level salary of $76,215, that figure goes up to $82,318 with three years of experience and climbs to $91,846 at ten years.
Learn Digital Marketing
If you would like to start on the career path to becoming a Digital Marketing Manager, signing up for classes is a great way to begin. Those ready to dive into the field can check out Noble Desktop’s digital marketing courses. You can attend in-person classes at Noble Desktop’s New York City location or attend live online digital marketing courses from anywhere in the world. You can also find other digital marketing courses, bootcamps, and certificate programs in your area using Noble Desktop’s Classes Near Me tool.
For a more comprehensive look at digital marketing strategies, take a look at Noble’s Digital Marketing Strategies bootcamp. The bootcamp is a 12-hour course that delves into the important role digital marketing strategy plays in a company’s overall success. Students will complete hands-on projects and learn ways to succeed at digital marketing, including how to establish goals, objectives, and KPIs.
The bootcamp is also offered as part of the 78-hour Digital Marketing Certificate, which delves deeper into each aspect of digital marketing including developing an end-to-end marketing strategy through hands-on classes where you work on your business or company as a project. You even get free retakes for one year!
Other resources offered by Noble Desktop include its digital marketing blog which has detailed articles about social media marketing and Google Analytics, among others. You can also check out Noble’s seminar on YouTube entitled The Pillars of Digital Marketing Success.