Discover the dynamic and promising career of a Digital Marketer, a profession expected to grow by 10% over the next decade due to increases in technology such as artificial intelligence and virtual and augmented reality. Learn about the responsibilities, job outlook, industries, and salary expectations for Digital Marketers.

Key Insights

  • Digital Marketers utilize various tools and platforms—including social media, email campaigns, website content, and video marketing—to promote goods and services to a targeted audience.
  • Through data analytics, Digital Marketers identify potential customers and create a detailed profile of their audience, setting Key Performance Indicators (KPIs) to measure the success of their marketing campaigns.
  • Work environments for Digital Marketers vary, with some working in-house for one company or agency, while others work remotely or freelance.
  • The field of digital marketing is expected to grow by 10% from 2021 to 2031, with advancements in artificial intelligence, virtual and augmented reality, and content marketing driving this growth.
  • Industries expected to increase their online marketing in the coming years include healthcare, law, education, retail, automotive, food, entertainment, fitness and nutrition, real estate, IT, and ecommerce.
  • Salaries for Digital Marketers increase with experience, with the reported average base salaries being $51,000 for 0-1 years of experience, $55,000 for 1-3 years, $61,000 for 4-6 years, and $68,000 for 7-9 years.

The job outlook for Digital Marketers looks very promising. As technology continues to improve, the demand for more Digital Marketers increases and is expected to grow by 10% in the next ten years. Areas that will drive this growth are content marketing, artificial intelligence, and virtual and augmented reality. This is a great time to switch to a career as a Digital Marketer!

What is a Digital Marketer?

Over half the world’s population uses the internet, and businesses have noticed. Most companies and organizations have a website and use digital marketing to reach potential customers or clients. Digital Marketers use social media platforms, website content, email campaigns, paid and unpaid advertising, and video marketing to promote goods and services to a target audience.

Digital Marketers use data analytics to identify an audience likely to be interested in the products or services they sell. Next, they create a detailed description of that audience, focusing on the pain points and problems the product will solve. Then, Digital Marketers set Key Performance Indicators (KPIs) to measure the marketing campaign's performance. Common KPIs are sales goals or increasing traffic to a website.

After setting goals and determining strategy, Digital Marketers create high-quality content to engage the audience and place it near the top of search engine pages. After posting the content on social media, Digital Marketers use tools like Google Analytics, SEMRush, or Moz to analyze its performance. Digital Marketers also interact with followers on social media in the company’s brand voice. 

Some Digital Marketers work for agencies and take care of many accounts, while others work for one company. Some are employed in-house, while others work remotely. Digital Marketers in agencies and larger companies often work as part of a team. They may only be responsible for one part of the workload, such as content marketing, SEO, or data analytics. Many people start their careers as freelance Digital Marketers working at home by themselves or in small startups.

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Read more about what a Digital Marketer does.

What is the Job Outlook for Digital Marketing?

Few fields are expected to grow as much as digital marketing. With technological improvements in areas like AI and virtual reality, the demand for Digital Marketers should increase along with salaries.

Job Outlook

The U.S. Department of Labor and Statistics collects data on employment in the Occupational Outlook Handbook (OOH). The entry for Advertising, Promotions, and Marketing Managers reports 347,000 marketing jobs in the United States in 2021. Not all of these jobs are digital, but considering how quickly businesses are moving online, the outlook for digital marketing jobs in the future is good.

Future Growth

The advertising and marketing field, including digital marketing, is expected to grow by 10% between 2021 and 2031, which is faster than the average for all occupations in the country. Some of the promising trends for future growth in digital marketing are in content, artificial intelligence, and virtual and augmented reality.

Content Marketing

Content has long been recognized as the least expensive way to drive web traffic, but Google now identifies content marketing as the best way to rank near the top of search results. Businesses are expected to increase their content marketing budgets in order to capture organic search results.

Artificial Intelligence

Some people fear that AI will put copywriters and illustrators out of business, but others see it as an opportunity. The better AI gets at creating content, the clearer it becomes that marketing professionals are needed to develop strategies and campaigns to direct where and how that content is used.

Virtual Spaces

Virtual and augmented reality is another area expected to see more Digital Marketer jobs in the future. As technology improves and people become more comfortable interacting through devices, more marketing will happen in the metaverse. Technology will create a seamless experience between the online and real worlds. 


Any business with a web presence can benefit from digital marketing, but some industries are expected to increase their online marketing in the coming years. Blogs, forums, and instructional videos are increasingly important for many industries, including:

  • Healthcare
  • Law 
  • Education
  • Retail
  • Automotive 
  • Food
  • Entertainment
  • Fitness and Nutrition
  • Real Estate
  • IT
  • ecommerce


One of the things that makes Digital Marketer an attractive career is the pay. Employment website conducts voluntary surveys of people employed in many different fields around the world. Here are the average base salaries reported by Digital Marketers at various experience levels:

  • 0-1 year - $51,000
  • 1-3 years - $55,000
  • 4-6 years - $61,000
  • 7-9 years - $68,000

Digital Marketers are paid more the longer they work in the field. These figures also do not include benefits like health insurance or retirement accounts, which can add between $3,000 and $5,000 a year.

How Do I Find a Digital Marketer Job?

If you want to change careers and become a Digital Marketer, a good way to start 

is to create a website and open some social media accounts. You can learn a lot on your own by watching tutorials, reading blogs, and listening to podcasts. Your website is a good place to practice digital marketing skills and test different techniques. A website of your own allows you to work on other skills and is also an excellent place to put your portfolio.

Social media is another way to learn about digital marketing. Open an Instagram account and post some content. See how people respond, both positively and negatively. If you want to learn to make videos, open a YouTube or TikTok account. Many companies prefer to hire influencers who have made a name for themselves.

Many people find jobs listed on employment websites like Indeed and Glassdoor or social media platforms like LinkedIn. Others find internships through college or training programs. Networking is another successful way to find out about digital marketing jobs.

Learn the Skills to Become a Digital Marketer at Noble Desktop

Noble Desktop offers many digital marketing courses that teach skills to help you switch to a career in digital marketing. Small class sizes and expert instructors help you learn digital marketing in in-person or live online classes. Plus, you can take a course over again for free at any time during the following year. 

Noble Desktop offers many bootcamps in digital marketing like Facebook Marketing, email marketing, Social Media Content Marketing: Blogs & Twitter, and Video Marketing: TikTok & YouTube. You can also choose the Digital Marketing Certificate or a Social Media Marketing Certificate course. Other Noble Desktop resources that can help prepare for a career in digital marketing include the digital marketing blog with valuable articles about social media marketing, SEO, and other essential tools for digital marketers.