UX and UI Design

Before we dive into UX, let’s clarify the difference between User Experience (UX) and User Interface (UI) design. Think of UX as the experience of going on a road trip, and UI as the stop lights, signs, and lane markings that shape the events on the road. The appearance of the stop lights, signs, and lane markings each had to be designed (like the UI of a website or app), but how they all affect your driving experience defines the overall user experience (UX). 

What Do UX Designers Do?

UX designers are responsible for creating a customer experience that is easy, intuitive, and anticipates the customer’s needs. UX designers are generally concerned with the total customer experience including the ease of finding information within the product and accomplishing tasks quickly, easily, and enjoyably. (UI designers focus on visual elements such as graphics, typography, color, and composition.)

This post was written by Erica Freedman, Content Marketing Specialist at SwitchUp.

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