“Oh lord—we’ve lost a lot of money!” This is an exclamation you might hear in the lobby of a casino, but sadly, it’s something we hear when people have not set up their Google Ads Campaign correctly.
It’s because some people don’t approach Google Ads with a professional attitude; instead, they seem to trust “Lady Luck”.
If you think about it, there’s a key difference between a professional and the average person who enters into a situation where sums of money can be made or lost quickly.
That key difference is that the professional never sets foot into a money-related situation without having a well thought out STRATEGY!
Strategy = Winning
Therefore, even if you’re a beginner, you should always have some kind of strategy in place when working with Google Ads, because then you’ll spend your money wisely and WIN EVERY time.