Articles on: Design Careers

Choosing the right graphic design software can be a daunting task, especially for small businesses where cost is a significant factor. This article explores how these businesses can effectively utilize graphic design software, discussing its indispensable role in branding, social media and website graphics, digital products, and marketing proposals, ultimately leading to increased sales and growth.

This discussion explores the immersive world of digital storytelling, a craft that combines various digital elements into a compelling narrative structure. Discover the power of digital stories and how they effectively humanize brands, drive empathy, and engage audiences, and learn how to master this art form using popular Adobe programs including Photoshop, Illustrator, InDesign, and Premiere Pro.

Explore the significance of storytelling in the digital world and how it intersects with graphic design. Learn how digital storytelling uses elements such as text, graphics, audio, video and interactive elements to engage an audience, and how graphic designers contribute to this form of communication through their unique visual narratives.

Explore the world of art and illustration, from its rich history as a socio-professional category to the countless modern specializations artists can pursue today. Discover how tools like Adobe Illustrator play a critical role in various art forms and learn how you can master its use through different course offerings.

Discover the role of motion graphics in various fields such as graphic design, animation, filmmaking, and digital product design. Also, learn how professionals in the industry use Illustrator for tasks like style frames, artwork creation, character design, and more.

Uncover the rich history and complex artistry that underpins the architecture industry. From the foundation of America's first architecture schools in the 1800s to the use of advanced tools like Adobe Illustrator in contemporary design, delve into the intricate process behind creating the buildings and structures that shape our world.

In a world of abundant product choices, the role of packaging design in distinguishing and promoting a product has become critical. Learn how product packaging has evolved from merely being a tool for containment and transport to an intricate art form, serving both functional and aesthetic purposes, and discover how software like Adobe Illustrator contributes to creating attractive and memorable packaging in the ever-competitive market.

Explore the rich and intricate world of marketing, from its transformation over the past 150 years to its various subtypes like influencer marketing, relationship marketing, and more. Understand the role of Adobe Illustrator in the field, and how it's used by marketers to create effective branding elements, social media graphics, website mockups, and print collateral.

Discover the indispensable role of Adobe Illustrator in the world of graphic design, as it serves as an essential tool for creating logos, business branding, infographics, posters, and more. Learn how brands like McDonald's, Starbucks, and Google utilize Illustrator's vector graphic capabilities to create easily recognizable and scalable designs that define their business.

Dive into the vast world of the fashion industry, an intricate network of design, manufacturing, distribution, marketing, retailing, and much more. Discover how designers leverage Adobe Illustrator to create detailed sketches and unique patterns, and how presentation boards set the tone for trend-setting collections.