Google Ads (formerly AdWords) provides businesses with the opportunity to show up at the top of search engine results, drive traffic to their website and generate leads and sales within hours through paid campaigns. This workshop will touch on all aspects of Google Ads. Get an introduction to paid advertising and walk away with an understanding of the essential elements needed to create successful paid campaigns via Google. We’ll cover setting up and managing a successful campaign, generating leads and sales, and tracking conversions to maximize results while saving money.
Instructor Bio: Nicole McCullum is the founder of Captivate Designs, a website design and SEO company servicing clients globally. She specializes in helping small businesses and entrepreneurs generate more leads, attract more clients, and grow their business online through Captivating Website Design, Do it for You SEO services and Do it Yourself SEO training. Nicole’s tips & strategies have been published on Forbes, Inc.com, Wall Street Journal, Bloomberg BusinessWeek, Smart Hustle Magazine, Black Enterprise and more.
What quality score is and how it affects your campaign
Best practices for creating ads that convert
Conversion tracking and leads optimization
How to increase brand awareness and conversions with remarketing
Introduction to Google AdWords
Learn to use Google AdWords to improve your business’ rankings and show up at the top of search engine results. A digital marketing expert will teach you how to set up and manage an AdWords campaign, generate leads and sales, and maximize results while saving money.
“Nicole covered a wide range of topics in a day in a very understandable format.”
“Nicole from Noble Desktop is a brilliant search marketing expert who completely expanded my understanding of Google AdWords in a short period of time.”
Marketing Manager, Hearing Health Foundation
Attended the Google AdWords in a Day course
“Very clear, smart teacher. Learned a ton!”
Tanya Van Sant
“I highly recommend Nicole at Noble Desktop. She explains complex digital marketing in a very user-friendly and simple way to understand. She has exceptional skills in teaching in a group setting, while also going around the room for individualized attention and answering everyone's questions. Super friendly and knowledgable! Also, administration is super helpful and friendly, they are always very accommodating, understanding, and provide exceptional customer service. I look forward to completing my digital marketing certificate. ”
Learn from a digital marketing professional with 14 years of industry experience. As the founder of a website design and SEO company servicing clients globally, the instructor of this course is well-equiped to teach digital marketing. She specializes in helping small businesses and entrepreneurs generate more leads, attract more clients, and grow their business online.
SEO expert showing student techniques
In this class, you’ll learn through hands-on labs. The class will guide you through how to set up and manage a successful Google AdWords campaign, devise keyword strategies, and much more!