Social Media Marketing Classes Oakland, CA

This comprehensive program teaches fundamental knowledge and strategies for social media marketing. Learn how to attract a following, make successful written and visual content, and create advertisements on Facebook, Instagram, LinkedIn, YouTube, TikTok, and other popular platforms.

Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting.

In this social media marketing course, participants will learn how to leverage Instagram to grow their business or add to their marketing tool belt. Students will learn how to set up an Instagram business account and develop a social media strategy for success with organic and paid marketing techniques. Topics include social media strategy development, branding techniques, paid advertising strategies, analytics, and optimization. There are also lessons in hashtag best practices, influencer marketing, and leveraging Instagram Stories. This course offers flexible scheduling options and provides students with a free retake to refresh the materials.

Build marketing strategies for LinkedIn, Shopify, and other business-based social media platforms in this class. You'll begin by reviewing the different platforms and learning how to determine which are the best for your business. From there, you'll find out how to identify and reach your target audience through business-based content. Finally, you'll learn about the marketing features on LinkedIn and leverage Shopify to promote your products/services.

Learn how to use YouTube and TikTok for video-based marketing campaigns. Research trends, learn about vlogging, and create attention-grabbing content that drives sales and builds your following. Students will also receive instruction in storyboard development and ad creation best practices.

Learn how to create quality written content for Twitter, blogs, and other writing-based social media platforms. Explore the different content-based platforms, develop marketing strategies, and use written content to create a personality for your brand. You'll also learn techniques for cross-platform blogging, how to build and engage an audience, and tips for monitoring trends. By the end of this class, you'll have the tools to start building content marketing into your digital strategy.

This 2-day social media bootcamp is a beginner-friendly bootcamp designed for individuals interested in using social media strategically to build a brand. In this hands-on bootcamp, students will get an overview of the social media platforms and the benefits they can bring to brands. Students will work on social media strategy and content, they will review the basics of paid social advertising, and they will discover how to measure the success of a social media campaign. Students will gain access to helpful tools for understanding the target audience, how to create content, and how to derive insights from Facebook ad manager and Facebook Insights.

Learn to use Instagram for advertising in this 1-day course. This course is designed to teach entrepreneurs and marketers how to drive sales with Instagram. Students will learn the basics of setup, how to create campaigns, and how to develop strategies to drive sales. This course covers Instagram branding, the basics of direct response marketing, building a following, driving sales, audience targeting, and other strategies for Instagram marketing.

This LinkedIn course is designed to teach individuals how to leverage the platform to build your brand, drive sales, find customers, and hire employees. Students will learn to make connections online, become thought leaders, find prospective clients, and convert leads for a business. This 1-day course covers building a personal brand on LinkedIn, creating a company profile, strategies for connecting with others, launching groups, advertising, hiring, finding a job, and more.

Learn to leverage the Twitter platform to grow your personal brand or business with this 1-day course. Students will start with the basics of Twitter and learn various techniques and strategies to use Twitter for personal and business success. Topics include creating an account, building a following, leveraging twitter for business, analytics tools, and success stories.

In this 1-day YouTube course, students will learn to use YouTube to promote a business and attract new customers. Learn the tools and tips you'll need to creating quality videos for YouTube. Topics include strategies for using YouTube for business, starting a channel, monetizing YouTube, the equipment and tools you'll need, and practical advice from other entrepreneurs.

This program in social media marketing teaches students how to take advantage of these data-driven digital marketing platforms. This course teaches principles and strategies for creation of promotions, social media etiquette, and measuring benchmarks. This program includes free repeats within six months and a workbook you can keep for reference later.

In this comprehensive social media marketing course, participants will master the tools and techniques they need to succeed in social media marketing. This course covers the social media giants, including TikTok, Instagram, Facebook, and LinkedIn, as well as introducing students to the optimal social media strategies for brand building to enhance a business. Topics include social media strategy development, content creation, brand building, analytics, and conversion optimization.

Graphic design skills are becoming increasingly essential with the rise of social media and digital advertising. This course teaches the fundamentals of graphic design for social media, with a focus on establishing brand identity, building customer loyalty, and creating messaging that works. Students will learn how to create templates, gifs and graphic elements to use on platforms such as Facebook, Twitter, or TikTok.

This course on video for social media teaches students how to use Adobe Premiere and Adobe Premiere Clip to create, edit, and upload video for social media. Students will specifically create videos for platforms such as Vice and Kickstarter. Students will learn how to conduct and record interviews, increase audience engagement, and upload videos to the internet.

This 1-day Facebook course is designed to teach marketers how to leverage Facebook Ads effectively to drive their objectives. Students will learn the basics of Facebook Advertising, how to set up an account, how to create ads, and more foundational concepts to run ads with Facebook. This course covers Facebook Ads setup and tracking, ad creation, A/B testing, analytics and reporting, and best practices for Facebook advertising.

In this social media marketing course, participants will learn to leverage social media for marketing. This course will teach participants about social media options and how to deploy social media to benefit a business or organization. Topics include social media overview, Facebook, LinkedIn, Twitter, YouTube, blogging, Instagram, Snapchat, and a variety of other tools and platforms for social media marketing.