Google Ads Classes Lausanne

In this comprehensive Google Ads course, participants will learn the skills and strategies they need to succeed with search engine marketing using Google Ads. Participants will get comfortable in the Google Ads platform, learn to develop a keyword strategy, set up an account, launch campaigns, write compelling ads, track conversions, remarket, leverage the Display Network, and automate. This comprehensive course is great for marketers or business owners looking to grow a business with Google Ads and learn the complete set of skills for Google Ads. The course also includes a free retake so students can refresh the material.

In this introductory Google Ads course, participants will learn the skills they need to get up and running in Google Ads. Students will work hands-on in Google Ads to learn account setup, keyword strategies, ad copy creation, conversion tracking, and techniques to succeed with Google Ads. This course offers flexible scheduling options and provides a free retake for students to refresh the material.

In this advanced Google Ads course, participants will amplify their knowledge of Google Ads and learn advanced techniques, strategies, and tools for success. This course covers bidding strategies, campaign optimizations, remarketing, automation, and display advertising. This course goes beyond the basics and teaches individuals the strategies to take their campaigns to the next level. Students will learn to automate and optimize across dimensions in Ads to maximize efficiency and performance and leverage the Display Network for additional reach. This course offers flexible scheduling options and provides a free retake for students to refresh the material.

This brief class teaches students how Google Ads functions and how it can be used to an organization’s best advantage. Practical exercises will have students creating their own Google Ads campaigns.

This short workshop has students learning to optimize a Google Ads campaign. They also learn about web analytics and conversion tracking, and are shown tips and tricks for making the most of their campaigns.

Participants in this one-day course will learn how to create and run a paid search campaign with Google Ads.

This 4-day bundle combines Google Ads and Google Analytics training for individuals looking to add to their marketing toolkit. As part of Google Ads training, students will learn the basics of search engine marketing, how to run campaigns, how to manage and optimize an account, and more foundational Google Ads skills. Then students will learn to use Google Analytics for web and marketing analytics. Topics include launching and optimizing paid search campaigns, using Google Analytics to optimize marketing initiatives, and understanding and interpreting reports in Google Analytics.

Get started with search engine marketing in this Google Ads introductory course. Students will learn the basics of search engine marketing, how to setup campaigns with Google Ads, how to track success of campaigns, and more. Students will work on projects during the course and work in Google Ads to get comfortable in the tools. Topics include keyword research, writing ad copy, reporting and performance, leveraging Google Analytics, and more.