Google Ads Classes Irvine, CA

In this comprehensive Google Ads course, participants will learn the skills and strategies they need to succeed with search engine marketing using Google Ads. Participants will get comfortable in the Google Ads platform, learn to develop a keyword strategy, set up an account, launch campaigns, write compelling ads, track conversions, remarket, leverage the Display Network, and automate. This comprehensive course is great for marketers or business owners looking to grow a business with Google Ads and learn the complete set of skills for Google Ads. The course also includes a free retake so students can refresh the material.

This introduction to Google Ads is perfect for individuals with limited to no experience with Google Ads who want to learn how to create and manage campaigns. Students will learn to set up an account, create campaigns, optimize keywords, and more fundamental topics for Google Ads and search marketing. Topics include setting up accounts and campaigns, writing ads, analyzing keywords, reporting on performance, bidding strategies, the Display Network, conversion tracking, and campaign optimization. This program includes free repeats within six months and courseware you can keep for reference later.

This 4-day bundle combines Google Ads and Google Analytics training for individuals looking to add to their marketing toolkit. As part of Google Ads training, students will learn the basics of search engine marketing, how to run campaigns, how to manage and optimize an account, and more foundational Google Ads skills. Then students will learn to use Google Analytics for web and marketing analytics. Topics include launching and optimizing paid search campaigns, using Google Analytics to optimize marketing initiatives, and understanding and interpreting reports in Google Analytics.

Get started with search engine marketing in this Google Ads introductory course. Students will learn the basics of search engine marketing, how to setup campaigns with Google Ads, how to track success of campaigns, and more. Students will work on projects during the course and work in Google Ads to get comfortable in the tools. Topics include keyword research, writing ad copy, reporting and performance, leveraging Google Analytics, and more.

This advanced Google Ads course build off knowledge from the introductory course and teaches students advanced concepts and strategies for search engine marketing. Student will learn techniques for optimizing keyword lists, use dynamic keyword insertion, advertise with Google's Content Network, leverage geo-targeting, and more. Topics include Google's Display Network, keyword optimization, ad copy optimization, conversion tracking, and Ads reporting.

This 3-day introductory Google Ads course is geared towards individuals with limited to no experience with Google Ads looking to get up and running with Ads to start creating and managing search campaigns. Students will learn to set up an account, create campaigns, optimize keywords, and more fundamental topics for Google Ads and search marketing. Topics include setting up accounts and campaigns, writing ads, analyzing keywords, reporting on performance, bidding strategies, the Display Network, conversion tracking, and campaign optimization.