If you have a few years of digital marketing experience and are looking to make your next career move, you might want to take a look at the role of Digital Marketing Manager. People in managerial positions need to be leaders who can take responsibility for a project while treating employees fairly and diplomatically. To prepare for a job as a Digital Marketing Manager, you will need to learn digital marketing techniques, get experience managing campaigns, and learn to work well with others.
What Do Digital Marketers Do?
Digital Marketing involves getting your brand, services, or products in front of your desired audience. Because people use many different types of devices and channels, it is necessary to create campaigns to get the message out in numerous places.
Search Marketing/SEO
Search Engine Optimization (SEO) works to develop a website’s online content to increase visibility in search engines like Google. In search marketing, the goal is for your website or online content to show up at or near the top of search engine result pages (SERPs) when using certain keywords.
Social Media Marketing
Social media marketing leverages social media channels such as X (formerly known as Twitter), Facebook, Instagram, LinkedIn, YouTube, and TikTok to connect with a target audience. According to Hootsuite’s Digital 2021 report, more than 4.48 billion people use these platforms daily, making social media marketing a smart choice to help drive website traffic, build a widely-known brand, and gain revenue. Using modern techniques and 21st-century tools can generate more engagement, more followers, and ultimately more financial gain. With the internet and online commerce continuing to grow at an astounding rate, social media marketing is critical for global visibility and is a powerful way to quickly reach many people and propel your business.
Email Marketing
With more than 4 billion email accounts worldwide (half the population—and counting!), email marketing is a convenient way to create community, help build a brand, and get results. It offers an opportunity to connect with your subscribers and develop deeper relationships with current and potential customers. It’s also a chance to increase sales quickly since you can reach many people at once, at a minimal cost. Email marketing is a fast, effective addition to your business’s digital marketing strategy.
Video Marketing
Whether you’re a large organization or a small business, video marketing is an excellent addition to your company’s digital marketing strategy. YouTube is the second-largest search engine (coming in just behind its parent company, Google). With two billion active users worldwide, it’s a channel you can use to maximize your digital marketing efforts and build a brand. Although it can be time-consuming to plan, film, edit, market, and analyze your videos, it’s worth it in the long run. With more than 500 hours of video uploaded to YouTube every minute and 55% of marketers using YouTube as part of their marketing strategy, consider adding some video marketing content to your repertoire.
Content Marketing
Content marketing is an innovative way of planning and creating the right services and/or products and delivering them to your target audience. The marketing landscape is changing. It’s not just about aggressive, in-your-face advertising anymore. It’s about generating interest and providing consumers with information about products, services, and brands they need or want in a more organic-feeling way. You can use content marketing across various channels, including websites, blogs, apps, social media channels, print publications, and more.
Career Paths for Digital Marketers
There are many different career paths you can choose within digital marketing. Social media, analysis, and search engines are only a few of the positions that Digital Marketers can take, depending on your focus and interests. Digital Marketers are responsible for designing, managing, and reviewing digital marketing campaigns. They also use data analytics to review digital marketing campaign results and provide guidance for future campaigns. According to Indeed, these professionals typically start with a salary of about $61,000 a year. This number increases depending on location, niche skills, or other areas of expertise within the field.
Once you have five or more years of experience in digital marketing, you can move up to a managerial position. Some skills that companies look for when hiring Digital Marketing Managers are:
- Developing a digital marketing strategy
- Familiarity with business practices
- A Self-starter with strong internal motivation
- The ability to work with and lead a team
- Excellent communication skills
- The ability to plan and track multiple campaigns at one time
- Good with people.
Digital Marketing Manager Salary
The salary you could expect as a Digital Marketing Manager varies depending upon your level of experience, the size of the company, and your location. According to the employment website Glassdoor.com, a Digital Marketing Manager with four to six years of experience can expect to make an annual base salary of $84,054 plus around $20,000 in benefits.
Learn Digital Marketing
If you would like to start on the career path to becoming a Digital Marketing Manager, signing up for classes is a great way to begin. Those ready to dive into the field can check out Noble Desktop’s digital marketing courses. You can attend in-person classes at Noble Desktop’s New York City location or attend live online digital marketing courses from anywhere in the world. You can also find other digital marketing courses, bootcamps, and certificate programs in your area using Noble Desktop’s Classes Near Me tool.
For a more comprehensive look at digital marketing strategies, take a look at Noble’s Digital Marketing Strategies bootcamp. The bootcamp is a 12-hour course that delves into the important role digital marketing strategy plays in a company’s overall success. Students will complete hands-on projects and learn ways to succeed at digital marketing, including how to establish goals, objectives, and KPIs.
The bootcamp is also offered as part of the 78-hour Digital Marketing Certificate, which delves deeper into each aspect of digital marketing including developing an end-to-end marketing strategy through hands-on classes where you work on your business or company as a project. You even get free retakes for one year!
Other resources offered by Noble Desktop include its digital marketing blog which has detailed articles about social media marketing and Google Analytics, among others. You can also check out Noble’s seminar on YouTube entitled The Pillars of Digital Marketing Success.