Maggie Fry is a marketing copywriter specializing in digital and social media marketing, as well as UX and UI design. She earned a Bachelor of Arts in English from West Virginia University and a Master of Fine Arts in Creative Nonfiction from Goucher College in 2013. She also holds a certificate in digital marketing from Noble Desktop and has fourteen years of experience with online marketing.
Articles by Maggie Fry
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Bias in UX Research and How to Overcome It
Unconscious beliefs and prejudices can lead to bias in research, impacting the validity of results. This comprehensive guide provides valuable insights into types of bias such as researcher and participant bias, common forms of bias including confirmation, culture, false consensus, and unconscious bias among others, and methods for avoiding research bias, making it an essential read for aspiring UX Researchers and existing professionals alike.
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What is UI Design?
Find out what UI (User Interface) design is all about, how UI designers make products more user-friendly, and what tools they use. Learn about the qualities and skills you need to succeed in this field, how to learn UI design, and how taking classes or enrolling in a bootcamp can help you switch to a career in UX or UI design.
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What is UX Design?
Discover the fundamental process behind UX design, a discipline that bridges the gap between users' experiences and business desires, involving a range of interconnected disciplines. Learn about the roles of UX designers, the UX design process, the essential qualities of successful UX designers, the tools they use, and how you can start a career in this dynamic field.
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What is UX Writing?
Discover how User Experience (UX) writing plays a pivotal role in creating smooth and intuitive user experiences in the digital world. Learn how UX writing differs from traditional copywriting, why UX writers are an integral part of the design team, and how to venture into this growing profession.
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Principles of Interaction Design
Discover the integral role of Interaction Design (IxD) in user experience (UX) design, focusing on the connection between users and products. Dive deep into the UX design process, the five dimensions of IxD, the guiding principles, and the avenues to learn UX Design for a career shift.
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Principles of UI Design
Explore the world of User Interface (UI) design, a field rooted in visual and user-centered design, pioneered by Computer Scientist Jakob Nielsen. Understand the role of UI designers, the core principles of UI design, and how to embark on a career in this innovative field via courses and bootcamps.
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The Importance of Empathy in UX Design
Explore the importance of empathy in the design thinking process and how it differs from sympathy. Learn how to foster empathy in your design team, improve your active listening skills, and utilize tools like empathy maps to enhance the user experience.
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What is an Empathy Map?
Discover how empathy maps, a crucial tool for UX Designers, are used to visually organize research findings and understand user pain points effectively. Learn about their history, creation process, and their pivotal role in creating personas, scenarios, and journey maps for user-focused design.
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What is an Experience Map?
Discover the vital role of visual representations such as experience and empathy maps in UX design, helping teams develop empathy with users and maintain user-centric design focus. Learn how to create these maps and utilize them to identify problem areas, enhance user experiences, and influence design decisions, all with the goal of revolutionizing your approach to UX design.
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Creating Service Blueprints
Learn how service blueprints can help businesses identify strengths and weaknesses and enhance the services they offer. Gain insights into the role of empathy in the Design Thinking process and the importance of empathy maps, personas, scenarios, and journey maps in fostering a user-centered design.
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