Bay Area Tech Topics
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Design
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Graphic Design
Graphic design is visual communication through artwork or combining images and text. Graphic designers create logos, ads, social media graphics, magazines, books, websites, apps, and more.
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Web Design
Web design combines elements of user experience design (how the website works), visual or user interface design (how the website looks), and coding (how the website is actually built and made to function properly). Some web designers touch on all three areas, while others focus on one specific skill. If you like to design or write code, there's a role for you in web design. With billions of unique websites and more being created every day, web designers continue to be in high demand.
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Video Editing
Video editing is about telling a cohesive story through combining different video clips, footage, and effects. Video editors are able to achieve this using programs such as Adobe Premiere Pro, Avid Media Composer, and Final Cut Pro.
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Photoshop
Adobe Photoshop is widely known as the best photo editing software for photographers and photo retouchers. It's also used by digital painters as well as graphic designers for creating a wide variety of designs such as social media graphics, web designs, app designs, graphics that will be animated in Adobe After Effects, and much more.
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After Effects
Adobe After Effects is the industry standard for video post-production, compositing, effects, and animation. It's one of the most important apps for motion designers and can be used for creating animations and videos for social media, YouTube, websites, TV, and movies.
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UX Design
User experience (UX) designers work on creating functional, meaningful, and enjoyable user experiences. UX design focuses on ease of use, navigation, and functionality of products (which are commonly digital products such as websites and apps).
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Adobe
Adobe Creative Cloud is a collection of industry-leading apps dedicated to creativity, including Photoshop, Illustrator, InDesign, After Effects, and many more. Adobe Creative Cloud has what you need to create projects using photo editing, bitmap or vector illustration, digital design, animation, audio, augmented reality (AR), and more.
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InDesign
Adobe InDesign is the industry-leading layout design tool for print. Publishers of magazines, books, newspapers and other media rely on InDesign for page layouts and graphic design. InDesign can also be used to create digital documents such as PDFs and eBooks.
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Premiere Pro
Adobe Premiere Pro is the leading choice for video editing for TV, movies and the internet. It allows users to weave together video clips, graphics, and audio to produce professional grade video projects. It offers seamless integrations with Adobe Audition, After Effects, Photoshop and more.
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AutoCAD
AutoCAD is a computer-aided design software used to create scale blueprints, schematics, and models. It’s used by engineers, interior designers, manufacturers, and architects. AutoCAD offers intelligent objects for creating common plans, such as electrical and plumbing design plans.
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Lightroom
Adobe Lightroom is an application used for editing, organizing, and sharing photos. Lightroom is popular among both professional and amateur photographers, who often use it with Adobe's main photo editing application Photoshop.
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Adobe XD
Adobe XD is built with the specific needs of a modern UX/UI designer (web design or app designer) in mind. Unlike Adobe Photoshop and Illustrator (which were originally created for photo retouching or illustration) the entire focus of the Adobe XD app is on designing the UI and UX of digital products such as websites and apps.
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Sketch
Sketch is a UX and UI design application. This Mac-only app allows users to create dynamic prototypes of web and mobile applications.
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Adobe Animate
Adobe Animate is an application used to create HTML and SVG animations. Originally know as Flash, this app is popular for designing and publishing website animations.
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Adobe Acrobat
Adobe Acrobat is the premiere software for creating, editing, sharing, and signing .PDF documents. Adobe Acrobat is part of the Adobe Document Cloud as well as the Adobe Creative Cloud. Acrobat is used to turn documents into PDFs which are easily shared with people on any device. People can view, edit, add comments, markup corrections, and digitally sign PDF files using the Adobe Acrobat app.
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Dreamweaver
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Cinema 4D
Cinema 4D is a motion graphics application used to create 3D animations.
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Animation
Animation is the process of adding motion to static graphics. From films and television shows to websites and mobile apps, animation is routinely employed to draw attention and tell stories.
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UI Design
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UX UI
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Figma
Figma is a web-based design application used for wireframing and prototyping applications. With Figma, UX and UI Designers can easily collaborate on projects and share clickable product designs with users for testing.
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Motion Graphics
Motion graphics refers to animated graphic design. It blends together text, sound, motion, animation, and visual effects to communicate a message or tell a story.
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Visual Design
Visual design focuses on aesthetic presentation of digital products such as websites, apps, social media graphics, and much more. Combining typography, imagery, graphics, shapes, colors, and textures to create a compelling design. Using balance, contrast, scale and space, visual designers create eye-catching designs.
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Illustrator
Adobe Illustrator is one of the most popular vector graphics applications. With seamless integrations across Adobe’s Creative Cloud, Illustrator is widely used by individuals and organizations to create resizable illustrations, design elements for videos and motion graphics, all through its powerful vector creation tools.
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Final Cut Pro
Final Cut Pro, one of Apple's most advanced video editing platforms, gives you the tools you need to make a studio-quality movie from beginning to end or easily add a few extras to existing video. Advanced functions include layering, color correction, and more.
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Adobe Captivate
Adobe Captivate is a tool for developing interactive presentations. This tool can be used to create elearning simulations, convert existing PowerPoint presentations, capture videos and screen recordings, and insert images and videos. This tool is the most popular elearning development tool available and offers seamless integrations with other tools in the Adobe Creative Suite.
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Coding
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Web Development
Web development encompasses all of the layers involved in building a website or web application. Websites are made up of two parts: the front end and the back end. Web development is used to create beautiful, interactive, and functional websites in nearly every industry.
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Product Management
Take enterprise-level projects from start to finish with a comprehensive Product Management course. Participants master core concepts, exhibit emotional intelligence, and support a company’s mission.
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Programming
Programming refers to the action of writing code for computer programs. Programmers develop games, software, peripherals, and the internal processes that drive computers. There are numerous programming languages used for software, hardware, game, web, and mobile development. Some of the most popular programming languages are Python, Java, JavaScript, and C#.
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Software Engineering
Software engineering is the process of creating applications for operating systems, as well as writing operating systems themselves. Software Engineers use a strong knowledge of coding and development to create and modify computer programs.
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Dev Bootcamp
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Mobile Development
Mobile development is a type of web development that focuses on building applications for mobile devices (most often phones). Mobile Developers often focus on a specific mobile operating system, such as Android or iOS.
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iOS Development
iOS is among the most advanced and widely used mobile operating systems. iOS developers use Xcode, Apple’s Integrated Development Environment, to build apps for Mac and iOS.
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Java
From basic single-computer programs to enterprise-level solutions, Java is the most widely-used code in the world. It is a simple, open-sourced code which is relatively easy to learn. Those who master it have solid employment prospects now and in the future.
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Computer Science
The theory and practice of computer science is the foundation of most IT-related endeavors. Computer science also gives students important problem-solving skills.
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FinTech
FinTech (financial technology) includes new technologies that aim to improve or automate financial services. Your banking app, stock app, invoicing software, and bitcoins are all examples of FinTech. The FinTech (financial technology) industry has moved far beyond early entrants like PayPal. Many experts predict that this industry could replace up to 50 percent of all bank jobs within the next few decades.
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VBA
Visual Basic for Applications is an advanced Excel tool which allows users to visualize and conceptualize spreadsheets. In other words, VBA/Excel users think in three dimentions instead of two.
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Data
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Data Science
Data science is one of the fastest-growing career fields, with competitive salaries and nearly endless opportunities for specialization. Data science uses machine learning algorithms, statistics and other analytic tools to understand data.
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Python
Python is an easy-to-read, versatile object-oriented programming language. It is often compared to Java, Ruby, and Perl. It is available under an open-source license and is a favorite among programmers.
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SQL
SQL is short for Structured Query Language and refers to a programming language designed for relational databases. SQL organizes data and allows for queries and sorting of data.
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Excel
Microsoft Excel is the leading spreadsheet application and data analytics tool. With Excel, you can create charts, tables, automate workflow, track budgets and financials, and much more.
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Data Analytics
Data analytics is the process of analyzing raw data in order to draw conclusions. Data analytics are used to study all kinds of data, including productivity, production, profit/loss and much more.
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Machine Learning
Machine learning is a subset of artificial intelligence and involves creating programs that learn from data and optimize. Machine learning is prevalent in our everyday lives, from the recommendation engines for music and TV to the search engines and the voice assistants. Machine learning models leverage vast amounts of past data to learn to solve problems on their own and predict future outcomes. With the power and prevalence of machine learning, it is a highly in-demand set of skills, and the field of machine learning continues to grow.
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Tableau
Tableau is a data visualization tool used to simplify raw data. Data visualizations take data and turn it into easily understandable analysis diagrams – even for non-technical users. Visualizations can be used for data journalism, business insights (BI), reporting, and research.
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R Programming
R is one of the most popular programming languages for working with statistics. Data Scientists, Data Analysts, and Data Engineers use R and its frameworks to complete a wide variety of tasks ranging from data mining to software development.
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Power BI
Power BI is a collection of software that works together to convert multiple sources of data into usable information. Using the Power BI Desktop, the Power BI service, and the Power BI mobile apps, businesses can analyze data, create visualizations, and make sense of it all. Leaders can use these critical insights to forecast, plan, and make informed decisions. This dashboard has the power to uncover critical business insights needed to drive decision making.
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Python Data Science
Python is a general-purpose programming language that is known for being easily readable and visually uncluttered due to its use of whitespace to divide blocks. Used to create applications such as YouTube and DropBox, Python can be used to scrape web pages, making it a powerful tool for data analysis. Using libraries such as BeautifulSoup and scikit-learn, Python can collect and organize assembled data for analysis. Python has broad machine learning capabilities that make it agile and adaptive.
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Data Visualization
Data visualization creates visual representations of data, making it easier to read and understand.
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Digital Marketing
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SEO
SEO is the practice of optimizing your pages and website for search engine ranking. With a variety of SEO strategies and techniques, you can boost your websites ranking to start bringing in organic traffic. In SEO classes, participants will learn the fundamental ideas of SEO and strategies to succeed in the search engines.
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Google Analytics
Google Analytics is a free web and marketing analytics tool offered by Google that provides valuable information about your website traffic. Google Analytics is a fundamental component of digital marketing as it serves as the aggregator of our online efforts. It allows us to measure web traffic, see the success of our marketing efforts, learn about our users, and understand their behavior on our site. Google Analytics does much more than count website views; it provides a deeper understanding of what is going on before, during, and after a website visit.
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Facebook Marketing
Facebook marketing is the promotion of a good or service using the social media platform Facebook. As the most popular social media website and application in the world, Facebook is one of the main platforms businesses use to share information and build a following.
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Google Ads
Google Ads is an online advertising platform where businesses and organizations can pay to show up in the search results or display advertisements across the web through Google's Display Network. Google Ads can be a powerful tool for driving new prospects to your site and remarketing to previous visitors.
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Social Media Marketing
Social media refers to websites and applications that allow people to interact, and commonly used tools are Facebook, LinkedIn, YouTube, Twitter, and Instagram. Social media marketing involves leveraging those digital channels to achieve your business goals.
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Email Marketing
Email marketing involves sending targeted emails with marketing messages to engage new customers, drive traffic to a company’s website, build loyalty with existing customers, or grow sales. Businesses and organizations rely on email marketing campaigns as a low-cost, high-impact advertising vehicle.
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Business
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Microsoft Office
Microsoft Office is a suite of software with an integrated collection of applications for word processing, and creating spreadsheets, databases and other media. Many offices, schools and individuals use Microsoft Office.
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Project Management
Project management is the art of leading a team to achieve a common goal. As a field, project management involves managing people, scope, time, quality, and budget.
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Agile Certification
Agile Certification is for project management professionals who want to expand their skills in Agile. This certification is for project managers who have experience using Agile techniques such as Scrum, Kanban, Lean, and test-driven development. Agile methodologies provide businesses with proven frameworks for maximizing productivity, reducing waste, and streamlining processes. This certification has a number of education and experience requirements which must be met before sitting for the 120-question exam.
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Microsoft Project
Microsoft Project is a dashboard of organizational tools that allow everyday users to plan and track projects with ease. Complete with a system of ready-made reports and automatic calculations, MS Project offers the familiar, Microsoft-based interface that allows users to navigate with confidence.
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Microsoft Word
Microsoft Word is the very popular word processing program used world-wide by professionals and students. With built-in templates and pre-made writing elements, MS Word simplifies the writing process and allows a writer to maximize the strength and organization of his/her writing.
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Microsoft Access
Microsoft Access is a database software system that facilitates creation, organization, and retrieval of information. This information can be accessed by forms and arranged into reports.
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Microsoft Outlook
Microsoft Outlook contains a robust collection of organizational tools for email, calendar, contacts, and tasks. Outlook easily integrates with all of the other programs in the Office Suite, allowing sophisticated combinations of content to be emailed to particular contacts.
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Project Management Certification
The most popular project management certification programs are the PMP (Project Management Professional) Certification and the (Certified Associate in Project Management) Certification.
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CAPM Certification
Certified Associate in Project Management (CAPM) certification is for entry-level project managers looking to establish a marketable credential in their field. This program includes best practices for project and operations management, leadership styles, governance frameworks, change management, and budgeting. Achieving this certification is a stepping-stone to the Project Management Professional (PMP) certification.
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Business Analyst
Business Analysts draw insights and make business decisions based on data. They analyze and organize their findings into visualizations to show how companies can reduce costs, grow their earnings, and improve their strategies across departments.
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Office 365
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Business Writing
Business writing is a discipline that encompasses many types of professional writing. This includes resumes, letters, proposals, email communications, reports and more.
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Finance
Finance refers to all matters relating to money, from creating it to investing it. Finance is often divided into three, distinct specialties – personal finance, public finance, and corporate finance.
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Accounting
Accounting is the act of recording and analyzing financial transactions. Accounting can be as simple as balancing a checkbook, or as complex as a year-end profit and loss statement.
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Financial Modeling
Financial modeling refers to the act of creating a model of a financial situation. It involves taking known data and using it to create hypothetical models about what may come next given a certain set of behaviors or circumstances.
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QuickBooks
Quickbooks is an accounting software product primarily intended for small to mid-sized businesses. Quickbooks is often used by individuals as well, who use it to manage transactions, pay bills, and track spending.
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Investing
Investing is the process of generating revenue for personal or business purposes by placing money in an asset that is expected to increase in value. Investors may purchase business shares (stocks), property, real estate, or something else with the goal of growing their finances.
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Bookkeeping
Bookkeeping is the process of recording and managing financial records, often for a business or organization. Bookkeepers use accounting software and (less frequently today) paper records to track and balance expenses.
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PMP Certification
The Project Manager Professional (PMP) certification is an industry-recognized professional designation offered by the Project Management Institute (PMI). To qualify for the PMP exam, a specific amount of hours and education level be met which makes this certification in-demand and valuable to employers.
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PowerPoint
Learn how to make powerful and dynamic presentations that captivate your audience and leave a very strong impression. Microsoft PowerPoint is the industry-standard presentation application. With PowerPoint, you can quickly and efficiently create slideshows, presentations, and reusable templates. You can add animations, images, charts, and more, and as part of the Microsoft Office suite, it integrates well with other Microsoft applications like Excel.
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IT
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Cybersecurity
Cybersecurity refers to the protection of internet-connected assets. These assets can include servers, systems, hardware, software, and data. Cybersecurity professionals work to prevent and defend companies, governments, organizations, and individuals from cyber-attacks that seek to interrupt service or compromise data. These experts must stay informed about new technologies and threats.
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AWS
Amazon Web Services (AWS) is a cloud-based platform offering over 175 services. Offering a broad suite of services, such as machine learning, cloud storage, artificial intelligence, and analytics, AWS is the most popular service of its type in the world. Among the benefits of AWS are ease of use, access to top cloud-security structures, and responsive customer service and support services. AWS even offers SageMaker, a machine learning service for novices.
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Web Development
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React
React is a JavaScript library for building user interfaces. It’s maintained by Facebook but it’s free and open-source. React is often used as a framework in the development of single-page websites, mobile applications, social media platforms, and other interactive websites.
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HTML & CSS
HTML and CSS are two essential coding languages for creating web pages. You cannot make a webpage without them! HTML creates the webpage and marks up the content. CSS styles the content.
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JavaScript
JavaScript is a coding language primarily used to add interactivity to web pages. JavaScript is an essential language for Web Developers and is most commonly used for front-end development. With its libraries and frameworks, JavaScript is more efficient and versatile than ever before.
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Front-End Web Development
Websites are created by writing code. Web browsers read that code, and in turn create a webpage like this page you're currently reading. The code which affects what you see in the browser is called front-end code. People who write that code are called front-end developers.
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WordPress
WordPress is used on over 37% of all websites, and growing. It's a free and open-source content management system (CMS) that lets you create & manage a website or blog. It’s popular for blogging, but you can build websites that don't even have a blog.
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