8 Digital Marketing Trends to Watch in 2025
Digital marketing professionals and aspirants should brace themselves for emerging trends in 2022 that will likely shape the industry, including an emphasis on user experience, a rise in popularity of LinkedIn for business growth, the importance of website optimization and speed, the power of AI and machine learning, growing concerns for privacy and accountability, and an increasing reliance on influencer-generated content. A focus on quality over quantity in content creation, the rise of digital jobs, and considerable opportunities for learning and upgrading skills in digital marketing are also key trends to watch.