J.J. Coleman
With over 25 years of expertise in digital marketing, J.J. is a recognized authority in the field, blending deep strategic insight with hands-on experience across a wide range of industries. His career includes impactful work with global brands such as American Express, AT&T, McGraw-Hill, Young & Rubicam Advertising, and The New York Times. Holding an MBA in Marketing from NYU’s Stern School of Business, J.J. has also served as an adjunct professor at Pace University, where he taught graduate-level marketing strategy.
J.J. is currently the Managing Partner at Contagency, a digital-first agency known for its expert strategy, visionary design, analytical rigor, and results-driven brand growth. In addition to leading agency work, he is an accomplished educator, actively teaching and developing advanced digital marketing curricula for industry professionals. His courses span key areas such as performance marketing, social content marketing, analytics, brand strategy, and digital innovation—empowering the next generation of marketers with actionable skills and thought leadership.
J.J. is a certified Meta and Google Ads expert and his agency, Contagency, is a Meta business partner.
Learning Resources by J.J. Coleman
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Creating Visual Consistency for Brand Success on Instagram
Visual consistency on Instagram can elevate your brand’s credibility and connect deeply with your audience. Learn best practices from top brands like Dove to create cohesive, impactful content that resonates.
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Understanding Your Audience: Leveraging Data and Social Listening
Understand your Instagram audience using tools like Google Analytics, social listening, and customer surveys. Learn how competitor research and sentiment analysis can sharpen your brand image and elevate engagement.
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Mastering Hashtags: Instagram SEO Strategies for Cycling and Beyond
Craft a winning Instagram hashtag strategy by understanding SEO terms, hashtag density, and category targeting. Whether you're a brand or a creator, this guide will help you reach the right audience and maximize your content’s visibility.
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Crafting Marketing Personas for Targeted Communication
Building a detailed customer persona can transform your marketing strategy and improve communication targeting. Discover key insights on content creation, platform selection, and influencing the buyer’s journey.
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Analyzing Web Traffic: A Deep Dive into Google Analytics Insights
Navigate Google Analytics reports to track tech usage, audience behavior, and traffic sources. Learn how to share insights, customize dashboards, and make data-driven marketing decisions.
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