J.J. Coleman
With over 25 years of expertise in digital marketing, J.J. is a recognized authority in the field, blending deep strategic insight with hands-on experience across a wide range of industries. His career includes impactful work with global brands such as American Express, AT&T, McGraw-Hill, Young & Rubicam Advertising, and The New York Times. Holding an MBA in Marketing from NYU’s Stern School of Business, J.J. has also served as an adjunct professor at Pace University, where he taught graduate-level marketing strategy.
J.J. is currently the Managing Partner at Contagency, a digital-first agency known for its expert strategy, visionary design, analytical rigor, and results-driven brand growth. In addition to leading agency work, he is an accomplished educator, actively teaching and developing advanced digital marketing curricula for industry professionals. His courses span key areas such as performance marketing, social content marketing, analytics, brand strategy, and digital innovation—empowering the next generation of marketers with actionable skills and thought leadership.
J.J. is a certified Meta and Google Ads expert and his agency, Contagency, is a Meta business partner.
Learning Resources by J.J. Coleman
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Analyzing Web Traffic: A Deep Dive into Google Analytics Insights
Navigate Google Analytics reports to track tech usage, audience behavior, and traffic sources. Learn how to share insights, customize dashboards, and make data-driven marketing decisions.
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Understanding Audiences and Segments in Google Analytics
Build powerful audiences in Google Analytics 4 to boost your marketing and remarketing strategies. Discover the key differences between audiences and segments, and how to use each for targeting and analysis.
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Optimizing Google Analytics: Mastering Traffic Filters for Accurate Data
Learn how to fine-tune your Google Analytics data with powerful filters that exclude internal and developer traffic. Improve data accuracy and ensure cleaner insights by customizing your tracking setup step by step.
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Understanding Key Events in Google Analytics 4 Tracking
Track key user actions on your website using Google Analytics 4 in Section 7 of the GA Bootcamp. Learn the difference between default and custom events, and how tracking them can optimize your marketing strategy.
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Exploring Google Analytics for Website Visitor Insights
Discover how Google Analytics reporting unlocks powerful insights into user behavior, traffic sources, and campaign performance. Learn to navigate dashboards, interpret key metrics, and optimize your website strategy using real-time data.
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