Boost your social media marketing skills and stay on top of trends with our certificate program. Learn to create effective strategies on platforms like Instagram, Facebook, LinkedIn, YouTube, TikTok, and X (formerly known as Twitter) to grow your online following and stand out in the marketplace.
Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Discover how to create and manage effective Facebook ad campaigns. Learn about business pages, Facebook groups, targeted ads, review conversion tracking, audience targeting, and Facebook Pixel. Explore the Facebook algorithm, Meta Business Manager, content and interactions, Shopify integration, Meta Ads Manager, and more in this comprehensive workshop.
Learn how to develop a paid and organic marketing strategy for Instagram, including creating engaging content, mastering Stories, leveraging hashtags, capturing content, developing a community, creating a post cadence and collaborations. Also, discover how to create a business page, use paid advertising, and integrate Shopify with Instagram.
Learn how to market your business on LinkedIn by optimizing your profile, using search features, and implementing paid advertising. This workshop covers the benefits of LinkedIn, how to leverage a personal profile, creating a company page, and measuring marketing success.
In this hands-on training workshop, learn how to effectively use YouTube for social media marketing and develop a successful business content strategy. This workshop covers all aspects of video-based social media marketing, from creating a channel and editing content to monetization and using Shopify with YouTube.
Discover the fundamentals of text-based social media marketing on platforms such as X (Twitter) and blogging. Gain insights into current trends and develop a strategic approach to marketing written content, including techniques for audience engagement and cross-platform blogging.
Learn how to use TikTok for video-based marketing campaigns and create attention-grabbing content that drives sales and builds your following. This accelerated workshop explores the commercial side of TikTok and helps students develop a marketing strategy that works for them.
Learn how to incorporate AI in your marketing strategy with this in-depth course. Explore how to use AI-driven tools to help your SEO, SEM, social media marketing, analytics tracking, paid advertising, and more.
Social media marketing is a subset of digital marketing that consists of utilizing social media platforms to reach an intended audience. Retailers, universities, hospitals, small businesses, event centers, and financial institutions all use social media marketing techniques to increase brand awareness, viewership, following, and sales. TikTok, Instagram, YouTube, and Facebook are among the most common platforms to share content and build rapport with the average consumer. Even cities like Detroit have social media profiles where marketing teams can easily share information about local events or changes in the area. Since the rise of Facebook in 2008, social media has become integral to successful marketing strategies. In an ever-changing and increasingly modern world, social media skills are imperative to anyone interested in the field of marketing.
Most individuals choose to study social media marketing for professional reasons. Marketing jobs are on the rise and experience using social media is increasingly necessary as many people and companies turn to the digital world for connection, information, and shopping purposes. Those with these skills can work in virtually any industry as many businesses require marketing expertise. Through official training, students can obtain many transferable skills such as search engine optimization or paid search advertisements. Plus, social media marketing training can open the door to learning new subjects such as data analysis, sales, project management, and other related skills.
However, there are also many personal reasons why someone would want to learn social media marketing. For instance, having the right skill set can help set a personal page up for success. Those with high-profile social media pages can learn new tactics and enhance their strategy to continue growth and viewership, perhaps even achieving influencer status. Additionally, students can create social media pages for their side hustle, whether it’s an Etsy store or offering lawn services to those in their community. Through curated posts and strategies that boost engagement, it is possible to earn decent money with a side hustle.
Each social media marketing class is different and may focus on certain skills and tools more than others, which is why students should sign up for a class that suits their learning needs and goals. However, in almost every social media marketing class, students will learn foundational marketing concepts such as identifying an audience and employing techniques designed for success. They will also learn to navigate and utilize all kinds of social media platforms such as LinkedIn for professional purposes and Instagram for more creative endeavors. Additionally, social media marketing classes offer insight into updated industry standards and the best practices for reaching consumers on any application.
Most social media marketing classes will also teach students how to use certain design applications such as those under Adobe Creative Cloud. Photoshop, Illustrator, After Effects, and Premiere Pro are a few in particular that help users create content for marketing campaigns, ranging from photos and videos to brochures and animations. Many also learn how to analyze the greater rhetorical situation, including identifying a target audience, creating content in line with the intended purpose, and upholding the brand’s image and overall ethos. Some courses will also cover the analytics side of marketing, so students may learn how to use Google Analytics or Google AdWords to help them make more informed decisions in future campaigns. Ultimately, each class is different and provides a unique perspective on the social media marketing world.
Generally speaking, many students believe learning social media marketing is easier with the right training. Students with personal experience using social media applications will find it easier than those who steer clear of those applications. Similarly, students with marketing experience are more likely to learn social media marketing with ease. However, difficulty is subjective, so some may find certain concepts and applications more challenging than others. Obtaining expert-level knowledge in social media marketing will be more challenging and may present additional difficulties. Regardless, professional training will mitigate any difficult times.
Each student learns differently and at a different pace. Therefore, some students will need more time than others to learn social media marketing. Usually, students can learn social media marketing within a few months to half a year. This will vary from person to person depending on previous and relevant experience, including other factors such as whether they enroll in part-time or full-time classes. In addition, learning basic skills will take much less time. A student will need to set aside more time and put in more effort to become a professional in social media marketing.
In addition to social media marketing, many choose to learn different forms of digital marketing, including but not limited to search engine optimization, email marketing, affiliate marketing, pay-per-click, mobile marketing, and paid search advertising. Because social media marketing exists under the larger umbrella of digital marketing, it is often useful, if not necessary, to learn more than one type of digital marketing skill. This is one of the best ways to diversify a professional portfolio as well as increase the chances of landing a marketing position.
In addition, many learn how to use specific design applications such as those under Adobe Creative Cloud. Photoshop, Premiere Pro, Illustrator, and After Effects are some of the most common applications taught in a social media marketing course because they enable users to create visually appealing and effective multimodal communications. However, some students choose to learn other applications like Tableau for data visualization or AutoCAD for 2D and 3D design. Others may learn applications included in Microsoft Office such as Word, Excel, and PowerPoint. Canva and Hootsuite are also useful for a social media marketing professional to know.
Detroit has industries such as healthcare, finance, information technology, and higher education that utilize social media marketing expertise to the fullest. For instance, universities like the University of Michigan-Dearborn, use social media to promote services, classes, and products to fans, alumni, and students or to draw in new applicants. Many healthcare institutions such as the Corewell Health William Beaumont University Hospital will use social media marketing to build connections and trust with the greater community. Financial institutions like banks, investment agencies, and insurance companies hire social media experts to share information on new financing options and services. IT companies also promote products and services on social media, which can help boost followers, customers, and sales.
Social media marketing can help individuals take the next step in their professional career. Below are just a few jobs associated with social media marketing, but there are others. In addition, the salaries listed are rough estimates and the expectations may shift depending on the specific industry or the size of the company. Other factors like location, previous experience, and level of education likely play a role in an individual’s salary as well.
A Social Media Strategist is a person who designs, plans, and executes various social media marketing campaigns. They devise strategies and develop blueprints to help clients achieve their marketing goals. Typically, Social Media Strategists have strong social media, analytics, and communication skills. Most spend their days creating content, writing reports, testing new strategies, and collaborating with others in the marketing department. They often handle multiple accounts at once and work with other marketing professionals. Social Media Strategists generally earn anywhere from $45,000 to $85,000 a year, but the average salary in the United States is roughly $71,000. Most Social Media Strategists agree that this career path blends creative endeavor with technical skills, so it is a rewarding, interesting, and engaging job to have.
Similarly, a Digital Marketer has strong social media marketing abilities in addition to skills in search engine optimization, backlinks, paid search advertisements, and marketing in different digital spaces. They must have proficiency in multiple social media platforms, including Instagram, TikTok, Facebook, and LinkedIn. Digital Marketers also use data analytics to track their campaign success, email marketing to reach out to consumers, and track key performance indicators (KPIs). Most often, Digital Marketers work alongside others in the marketing field, including social media experts. This job is also flexible, highly sought-after, and profitable. Most Digital Marketers earn a salary ranging from $55,000 to $89,000, but a Digital Marketer’s salary can surpass $100,000 once an executive-level role has been achieved.
Marketing Managers are tasked with handling different marketing departments and campaigns, with the ultimate goal of successfully reaching their intended consumers. They are integral to the marketing process, including campaign development and analysis. A Marketing Manager often spends their day creating content, adjusting campaign expectations, managing deadlines, and collaborating with clients and other executives. Additionally, many Marketing Managers work alongside other professionals like Project Managers to ensure every step of the marketing process goes smoothly. Marketing Managers earn an estimated yearly salary of $75,000 but can usually expect anywhere between $68,000 and $88,000. This largely depends on aforementioned factors and can vary from person to person.
Additionally, Paid Search Managers are responsible for search marketing campaigns such as those on Google or Bing. They frequently strategize with others in their department, draft reports, run tests, and analyze the effectiveness of their campaigns. Overall, they work towards optimizing their paid search campaigns so the brand can reach as many consumers as possible. They have strong skills in search engine optimization, A/B testing, and data visualization. The average salary in the United States for a Paid Search Manager typically falls around $71,000 and can typically expect salaries between $50,000 and $100,000.
For in-depth social media marketing education, consider Noble Desktop’sSocial Media Marketing Certificate course. Students will learn how to build an effective social media marketing campaign and increase their following. The instructor in this course guides students through different social media platforms and helps them complete projects based on real-world scenarios for further portfolio development. Students in this course have access to one-on-one mentoring, various payment plans, and setup assistance. In addition, students can retake the course at no additional cost. Once the course has ended, students will receive a verified digital certificate that shows their dedication to obtaining social media marketing expertise.
General Assembly also offers a Digital Marketing Short Course that covers various digital marketing strategies such as how to execute a successful digital marketing campaign, acquire more customers, and collaborate with other agencies and influential people. Students practice using social media applications and track their performance with Google Analytics. Enrollees can choose from different payment plans and may qualify for discounts. Upon completion of the course, students will earn a certificate from General Assembly that can be used in resumes, job interviews, or LinkedIn profiles.
Additionally, Macomb Community College offers a Digital Marketing Certificate course through its Workforce and Continuing Education program. With the help of an expert instructor, students will learn complex marketing concepts and techniques. They will gain hands-on experience through engaging lectures and projects. They will also learn the various ways to utilize different social media platforms as well as search engine optimization techniques, pay-per-performance marketing, and more. Once the course ends, students will earn a certificate of completion to show for their efforts.
The Digital Marketing Certification Training course from iCert Global provides students with ample experience to prepare for the certification exam. In this course, students will learn a vast amount of digital marketing concepts and tools, including search engine optimization, social media marketing, Google AdWords, and email marketing. Students will gain insight into data analytics and practice using Google Analytics. Participants have pricing options, can access learner support, and will earn a certificate of completion.
Has your team considered corporate training to optimize workflow, enhance interdepartmental communications, and increase the chance of successful social media marketing projects? Noble Desktop offers corporate training for social media marketing in both in-person and online formats. In addition, your organization can buy vouchers for attendance in regular classes in bulk and at a reduced cost. With these benefits and more, it is easy to see why Noble Desktop is a good choice for pursuing your training needs. To learn more about the course, pricing, and scheduling options, please contact Noble Desktop at corporate@nobledesktop.com and get started on your group’s learning journey.