Social Media Marketing Training & Classes for Employees: Review Corporate Training Options

Training employees in social media marketing tools and techniques can be advantageous to virtually any business. It can help the organization establish a strong online presence, engage with its target audience, and build brand awareness. It can also enhance the effectiveness of a company’s marketing efforts and help them stay up-to-date with the latest trends and best practices, allowing businesses to adapt their strategies accordingly and stay ahead of their competitors.

Read on to learn about what to consider when looking for corporate social media marketing training options and the options available for onsite and online training.

What is Social Media Marketing?

Social media marketing uses platforms such as Twitter, Facebook, Instagram, LinkedIn, YouTube, and TikTok to connect with a target audience. Nearly 4.5 billion people use social media, making social media marketing a smart choice to help drive traffic, build a brand, and gain revenue. A solid social media marketing campaign consists of several steps. They include activities like deciding what type of content will attract your audience, regularly publishing content to maintain consistency, monitoring changes in the market, and analyzing data from social media channels so you understand what is working.

Read more about what social media marketing is and why you should learn it. 

What Can You Do with Social Media Marketing Skills?

Social media marketing is a powerful way to get the word out about your product or message, and you can do it for free. It doesn’t cost anything to open accounts on social media platforms, and many of the tools you need are free to use or have a free version. Analytical tools allow you to identify a target audience and tailor your message to them. Engagement tools let you interact with potential customers, get important feedback, see what your competitors are doing, and change your campaign as you need to. Social media marketing allows you to pinpoint your audience and advertise just to them.

Benefits of Social Media Marketing Corporate Training

Training employees in social media marketing skills can have numerous benefits for a business. Learning these tools can help increase the business's online presence and visibility. Employees skilled in social media marketing can help the business create engaging content and interact with customers on social media platforms, increasing engagement and attracting more customers. 

Social media marketing training can also help businesses improve their customer service. With more customers reaching out to businesses on social media platforms, employees who are trained in social media marketing can respond to customer inquiries and complaints promptly, improving the customer experience. Regularly communicating with potential and existing customers will also help people trust your business since people will see that you are responsive and helpful. 

Providing your employees with social media marketing training may also help improve your return on investment (ROI) by creating more targeted and effective social media campaigns. Employees with social media marketing skills can help the business develop and implement campaigns targeting specific audiences, increasing the likelihood of conversions and sales. These skills are essential if you plan to advertise on multiple platforms (as most companies do). Your employees will know what type of content performs best on which platform, ensuring your posts reach the appropriate audience. 

Who Benefits Most from Social Media Marketing Corporate Training?

Even though all businesses benefit from a marketing team, very few will require all employees to be trained in the ins and outs of social media marketing. Training employees in social media marketing is likely most effective for small businesses, entrepreneurs, or startups. By investing in training, businesses can develop an in-house team that understands their unique voice, messaging, and target audience and can create content that reflects their brand identity. This is also a more cost-effective marketing strategy since smaller or new businesses may not have the budget to hire an outside marketing consultant. Having employees who are knowledgeable about marketing can be beneficial in the long run, as they can create and adapt marketing campaigns as the business evolves without relying on an external agency. 

New Skills or Upskilling?

Whether social media marketing skills are new to your employees or they’re boosting existing skills will depend on a few factors. Smaller or newer businesses may need to train an entire marketing team in marketing basics. Your company may need training in social media because you haven’t established an online presence yet, or perhaps you’ve relied on word-of-mouth and want to grow your client base. 

Conversely, there may be employees with plenty of marketing experience but need to familiarize themselves with certain platforms. For example, TikTok is still a relatively new platform, and even well-established businesses may be unsure how to advertise effectively through short-form content. Social media marketing training for businesses like this can be a quick and effective way to get a team up to speed on using a particular tool or platform to promote a product and grow their audience. 

Onsite or Online?

Those looking for corporate social media marketing training will find that there are two main options— onsite or online. In-person training is often a fun break for employees, and they can also support each other if they’re learning something new or challenging. Many people also feel that they learn best in a professional and familiar setting, which is another reason why on-site training is so popular. Access to a live instructor can also ensure people get adequate support and feedback throughout the learning process. 

Virtual social media marketing training is also common when businesses need to train a larger group. In this format, employees still receive real-time training from an experienced instructor through a teleconferencing program like Zoom. If your company employs a lot of remote workers (perhaps across a few different time zones), online social media marketing training may be a better fit for you. 

Training Options for Employees

Noble Desktop offers several social media marketing courses that are suitable for corporate employees. The school provides expert instruction on many of today’s most popular platforms, including a Facebook Marketing Bootcamp, an Instagram Marketing Bootcamp, and a LinkedIn Marketing Bootcamp. In these courses, participants will learn the best practices for advertising their business on each platform. For example, a student in the Instagram course will learn about things like hashtag campaigns and user-generated content. In contrast, the LinkedIn course focuses on topics like LinkedIn groups and company page optimization. If your company would benefit most from marketing with primarily video content, Noble also has a YouTube Marketing course and a TikTok Marketing course available. Here, your group will learn marketing strategies tailored to short and long-form videos. 

When it comes to training large groups, shorter courses are generally preferable. However, businesses that have a lot of time to devote to training may choose to have their employees complete Noble’s Social Media Marketing Certificate. This class covers all of the topics mentioned above in one extended program. Employees who need a refresher can take advantage of Noble’s free retake, which is good for one year after the initial class. 

Supplemental Training Options

Noble Desktop offers corporate training during the standard workday, but businesses can also buy training vouchers in bulk for their employees. This way, your staff can attend a class that works best for their schedule. Noble’s social media marketing classes are frequently scheduled at regular intervals, so students can almost certainly access the training they need. 

If you’d like to explore options for corporate social media marketing training for your employees, you can contact Noble Desktop to learn more. 

Key Takeaways

• Social media marketing involves utilizing social media channels to connect with potential customers and generate brand awareness.
• Any business that needs its products or services advertised would do well to train at least some employees in marketing on social media.
• Robust social media marketing training can lead to an increase in sales and brand awareness.
• Employees can attend corporate training either in-person at their office or remotely, depending on their preferences. 
• Noble Desktop provides corporate social media marketing training either in-person or online. Additionally, companies can purchase bulk vouchers to enroll employees in courses outside regular business hours.