Social Media Marketing Classes Live Online: Best Remote/Virtual Social Media Marketing Training

Learn More About Live Online Social Media Marketing Courses

Social media marketing involves using social media platforms (like Facebook, Instagram, and TikTok) to promote a brand and its offerings to the ideal customers. An effective social media marketing campaign requires sound strategy and planning, just like any other marketing campaign. But, where other marketing campaigns may involve print materials, social media marketing is entirely digital.

Once you create a business profile, you’ll need to maintain and optimize it. Social media marketing includes developing a content calendar and creating posts that combine text, images, videos, and stories, to position your brand in a positive light and capture a relevant audience. It also involves responding to comments, likes, and shares to monitor your reputation and build a community. Social media marketing might also cover paid social ads, a tactic that helps your brand to appear in front of the right people at the right times.

Social media is a powerful tool for marketing. You can use it to engage with an audience, sell a product, disseminate information, and measure your results. Working in social media marketing can be both creative and analytical and can lead to a successful and fulfilling career. Keep reading to learn more about social media marketing and the best training programs for you.

What Can You Do with Social Media Marketing Training?

There are many things you can do once you’re a social media marketing expert. If you’re an artist or maker, you can market your products on social platforms, engaging with online creative communities to extend your reach. If you’re an aspiring influencer, knowing the ins and outs of social media marketing can help you develop your personal brand and effectively translate that to your various channels. And, in a more general sense, social media marketing can open doorways to networking, professional connections, and personal relationships. So many kinds of relationships are forged online these days and you never know who you’ll meet through Instagram, Facebook, or LinkedIn.

What Will I Learn in a Social Media Marketing Class?

Social media marketing is a multifaceted field. With a variety of platforms like YouTube, Facebook, Instagram, TikTok, and X (formerly known as Twitter), there’s a lot of virtual ground for a social media marketer to cover. From SEO to paid ads, video, and image content to carefully crafted written words, your day-to-day life can be full to the brim with a variety of tasks. Below are some of the top skills you’ll need to be successful as a social media marketer. If you already possess a few, then you’re ahead of the curve. Don’t worry if you don’t, though; social media marketing training can teach you everything you need to know.

Content Curation

Content curation is one of the most important skills for a social media marketer to possess. Rather than creating your content, curation is when you search for relevant content from other sources and brands that you can leverage on your platforms. You will need to know when to share, what to share, and how to share, in addition to being familiar with content sources and audience preferences.

Analytical Skills

Being able to prove the success of your campaigns will be a central part of your work as a digital marketer. It’s important you know how to check metrics and reporting, but having an analytical mind will help you make sense of all that data—so you can make informed decisions instead of relying on assumptions. Google Analytics, HubSpot, and Sprout Social are analytic tools you will most likely use as a marketer for social media.

Branding

Creating and maintaining a strong brand identity will be key to the success of your social media campaigns. You may work for a company that already has an established brand voice and tone, or you may be responsible for developing those standards and guidelines on your own. Consistency is key with branding; you want your followers to instantly know which ads are yours, thanks to the language, color scheme, design, and feel.

Community Management

Social media marketing requires building connections and fostering an online community. Community management oversees the one-to-one or one-to-few interactions that strengthen relationships and promote brand advocacy. This can look like being prepared to answer difficult questions, rewarding your loyal customers and followers, prioritizing proactive engagement, and establishing a content creation feedback loop.

Ethics

A good social media marketer will always have an eye on the ethics of their work. This means being mindful of things like privacy, transparency, misuse of consumer data, predatory pricing, and discriminatory advertisements, to name a few. Upholding strong ethics will bolster your brand’s identity and reputation, encouraging a more loyal following.

How Hard is it to Learn Social Media Marketing?

Social media is not hard to learn, but it does require continuous education to remain up-to-date with trends. Developing a content strategy can be more difficult than other traditional marketing efforts, especially when you take into account the amount of research needed to ensure you’re participating in relevant trends. But overall, social media marketing is considered a fairly easy subject to learn, especially for those who are passionate about social platforms and committed to mastery.

What Are the Most Challenging Parts of Learning Social Media Marketing?

Social media marketing consists of managing challenging factors that can be difficult to learn. Staying on top of social media trends is one of these factors, with the lifespan of trends shrinking more and more as time goes on. According to a Q2 2023 Sprout pulse survey, 49% of marketers say identifying and responding to emerging trends on social media is the biggest challenge in managing their brand’s social presence. Creating content that resonates with your target audience may require digging through seemingly endless content to figure out what’s relevant. Thankfully, social media management tools and process adjustments can keep you on trend without monopolizing a lot of your time.

Understanding the return on investment (ROI) of social media is also extremely important. This can be a more technical skill set to master, making it slightly more challenging. Making a business case for social media is a common challenge associated with social media marketing. A reputable training course will teach you to document how your social presence impacts business goals by understanding important social media KPIs. You’ll also learn to conduct marketing competitive analysis and what metrics matter most.

These are only a sampling of the topics that could be challenging to learn, but it’s important to remember that with the right amount of passion and determination, anyone can master social media marketing and become an industry expert.

How Long Does it Take to Learn Social Media Marketing?

The traditional route of a four-year degree plus a minimum of two years of relevant experience means that it can take up to six years to master social media marketing. Luckily, there are multiple paths to learning social media marketing, including short-term digital marketing courses, which usually take three to four months. With a certificate in hand, you can prove your proficiency to potential employers. Plus, most courses will require you to develop several projects, resulting in a portfolio of work that you can use when applying as well. Courses can vary in length, from a few days to several months depending on the depth and subjects covered, but most students can master the basic to intermediate skills in much less time than a college degree.

Should I Learn Social Media Marketing In Person or Online?

There are many factors to consider when answering this question. Firstly, you’ll need to decide what learning environment is best suited for you. Do you excel in a collaborative environment that allows you to interact with your peers and receive instant feedback from your instructor? Or, do you prefer a more solitary learning environment, perhaps one where you can learn at your own speed?

You’ll also need to decide how much time you can commit to your education and what level of flexibility your schedule requires. Are you looking to dive deeply into an intensive program? Do you work full-time and require your classes to be scheduled for evening and weekend hours?

In-person classes offer face-to-face interaction with both your fellow students and your expert instructor. This collaborative environment is available for both full-time and part-time classes and provides structure and accountability, two things that can help you succeed. Online courses may lack this in-person interaction, but they make up for it with increased flexibility. Live virtual courses still offer instant feedback from your instructor and interactions with other students, while on-demand virtual training allows for the most flexibility since you can decide where and when you learn.

The good news is that, no matter which version you attend, you can obtain a quality social media marketing education with a top-notch curriculum and expert instructors.

Can I Learn Social Media Marketing Free Online?

Technically, it is possible to learn social media marketing for free online. YouTube videos, blogs, and free short workshops can all be a great way to learn the basics without investing financially. (Don’t forget to watch the most recent uploads so you’re learning the latest trends and techniques.)

But, when it comes to the more advanced skills, an in-depth training course is going to be your best bet. These courses will consist of a curriculum developed and taught by experts with the chance to receive feedback or troubleshoot any issues with your instructor or a support team. Formal training can also provide the structure and accountability that some students need to stay focused, creating an environment where you’re more likely to succeed. So, if you’re looking to master more than just the basics, a formal workshop or class is a better choice than free online resources.

What Should I Learn Alongside Social Media Marketing?

There are several other subjects worth studying alongside social media marketing. Digital marketing includes social media marketing but also includes things like email campaigns, SEO content, paid ads, and website content creation. Mastering a holistic approach to all of digital marketing will make you a better social media marketer.

It is also worthwhile to learn about various tools like Adobe Illustrator and Photoshop. Canva is another useful tool that social media experts often leverage to create professional-looking content. Mastering these tools will put you a step ahead of other aspiring marketers and give you a better understanding of design and content development.

Industries that Use Social Media Marketing

Most businesses rely on social media marketing just as much as traditional or other forms of digital marketing. In 2023, there were an estimated 4.89 billion total social media users worldwide, and the average user spends 151 minutes per day on their platforms. According to Mintel, nearly half (47%) of U.S. consumers have purchased through social media, while 6 in 10 (58%) are interested in doing so.

Retail

Retail is the nation’s largest private-sector employer, contributing $5.3 trillion to annual GDP and supporting more than one in four U.S. jobs — 55 million working Americans. According to the National Retail Federation, there are more than 4.6 million retail establishments nationwide that directly employ 32.3 million workers and contribute $2.2 trillion to the GDP. Online retail has become an industry all its own, with social media being a main catalyst for generating sales.

Food & Beverage Manufacturing

Based on data from the U.S. Department of Commerce, Bureau of the Census’s Annual Survey of Manufactures, food and beverage manufacturing accounted for 16.8 percent of sales and 15.4 percent of all employees from all U.S. manufacturing plants in 2021. The forecast for 2024 is equally impressive. According to Statista, the American food industry accounts for $1.011 billion in 2024 with an expected annual growth of 3.81% until 2028. Food and beverage companies often dominate the social media marketing scene, with big hitters like PepsiCo., Tyson Foods, JBS USA, Nestle, and Kraft Heinz boasting notable brand identities that are broadcasted across multiple channels like Instagram, Facebook, TikTok, and more.

Real Estate

The Association of Real Estate License Law Officials (ARELLO) estimates that there are over 3 million active real estate licensees in the United States. With a value of $3156.7 million in 2023 and a predicted value of $3778.0 million by 2030, the real estate industry is thriving. Social media is often leveraged to showcase listings or mortgage lender rates, and you can even find licensed realtor influencers on Instagram that offer advice to aspiring home buyers.

Entertainment

The U.S. Media and Entertainment (M&E) industry is the largest in the world, valued at $660 billion of the $2 trillion global market. The industry comprises businesses that produce, distribute and offer ancillary digital services and products for motion pictures, television programs, and commercials along with streaming content, music, video and audio recordings, broadcast, radio, text and book publishing, eSports, and video games sectors. You’ll see main players like Netflix, Hulu, Disney, and various production companies publicize their content on social media to generate buzz and engage with their target audiences.

Social Media Marketing Job Titles and Salaries

The popularity of social media means that there are plenty of job opportunities within the field of social media marketing. The U.S. Bureau of Labor Statistics anticipates that jobs in the marketing industry should increase up to 10% by 2026, which is above the average for all careers. And, with current projections showing that $130.5 billion of total social media ad spending will be generated through mobile by 2027, it's clear the field is only going to expand further.

Digital Marketer

A Digital Marketer is responsible for designing, managing, and reviewing digital marketing campaigns. These campaigns can include email, text, paid ads, and social media marketing. The average salary in San Diego for a Digital Marketer starts at $77,000, but you can easily earn upwards of $120,000 with enough experience.

Social Media Strategist

Another job title is Social Media Strategist, and you spend your days designing social media blueprints, creating content, and managing client or company accounts. You can expect to make anywhere from $75,000 in this role and could eventually progress to a Social Media Manager position.

Paid Search Manager

You could become a Paid Search Manager and lead the day-to-day strategy, reporting, analysis, and optimization of paid search campaigns. Ideal for those who are both creative and analytical, you can make $80,000-$108,000 in this position in San Diego.

These are just a sampling of roles that will be available to you once you’re certified in social media marketing. Regardless of your job title or role, it’s easy to see that becoming certified in social media marketing can lead to a fulfilling and lucrative career.

Social Media Marketing Classes Near Me

Social Media Marketing Certificate

This month-long course from Noble Desktop will teach you all the fundamentals of social media marketing. Held live online, this course covers all of the most-used social platforms: LinkedIn, YouTube, TikTok, Facebook, Instagram, blogs, and X. You’ll learn how to properly leverage each of these platforms to engage your target audience, enhance your brand awareness, and increase sales. This course also includes a lesson on streaming for social media that includes how to set up OBS for streaming and the benefits of streaming to Twitch, YouTube, and TikTok.

This course concludes with a final section that teaches you about working in the social media industry while you create your professional portfolio. Included in your purchase is a one-year free retake and the certificate you receive upon completion.

Digital Marketing Certificate

Also offered by Noble Desktop, students in this training will develop an actionable, multi-tiered campaign optimized through search engine optimization (SEO), social media, paid search, content marketing, and email marketing. You’ll learn through live online sessions with an expert instructor in a small classroom setting and cover all the essential social media platforms for a well-rounded digital marketing education.

Setup assistance is available for students, as is one free retake and your certificate of completion. Payment plans and 12-month financing are available to make this course more accessible.

Instagram Marketing Bootcamp

If you’re looking for something a little more specialized, Noble Desktop also offers this bootcamp that focuses solely on the Instagram platform. This short workshop explores platform functionality and advertising. You’ll be introduced to current social media marketing trends and develop a marketing strategy that works for you. Topics covered include the Instagram platform and its social impact, how to develop a successful social media strategy, how to create visual content that increases engagement and drives sales, and how to gain a following and expand your reach.

Facebook Marketing Bootcamp

Noble Desktop also has a bootcamp specifically for Facebook where you’ll learn how to create and manage successful Facebook ad campaigns, including setting up business pages, leveraging Facebook groups, and creating targeted ads. Open to all levels, this quick course will teach you everything you need to know to properly leverage Facebook for your business or brand.

Social Media Advertising

Designed for those who want to learn about the paid advertising and audience targeting available on social media, this Digital Workshop Center course covers everything from Facebook to X, LinkedIn, and many more. You’ll learn to understand terminology and best practices of social media paid advertising; use Facebook Advertising to determine your audience and how to target effectively; master various social media styles of campaigns; and understand the pros and cons of the major social media platforms and their digital advertising tools. By the end of this course, you’ll be able to successfully create a social media advertising campaign strategy, track the results of a Facebook advertising campaign with reporting tools, and handle advanced techniques and tricks.

Take Control: Developing a Winning Brand Strategy

This quick course from General Assembly teaches you how users interact with brands online and how businesses can deliver effective content via X and Facebook. As a student, you’ll learn to identify how individuals use Facebook and X as social platforms, develop a clear and consistent voice, and master different methods of content delivery on Facebook and X. You’ll also learn to plan a digital content strategy that engages your target audience and solidifies your brand across multiple channels.

Social Media Marketing Certificate

Offered by Cornell, this in-depth certificate program will help you develop a strategic approach to executing today’s most relevant social media marketing tactics. You’ll start this course by examining social media platform best practices to design a robust social marketing strategy and create brand-centered social content that aligns with your marketing objectives. You will then learn to identify user-generated content opportunities and structure an influencer campaign to build the brand community. You’ll also create a proactive cross-platform social listening and community management system and learn to measure the success of your marketing efforts. By the time you complete this program, you will have developed a fully integrated social campaign that is ready to launch in the market.

This program includes a year of free access to Symposium, a series of events featuring several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the marketing industry’s most pressing topics.

Social Media Marketing Training

Offered by Cerstaffix, this live online training can be completed in six quick days. This in-depth program is a combination of six individual courses: Facebook Advertising, Instagram For Business, LinkedIn For Business, Social Media for Business, X for Business, and YouTube For Business. These courses will teach you how best to leverage each of these social media platforms to spread brand awareness, engage with your community, measure the success of your campaigns, and increase sales.

At the end of this course, you will receive a certificate of completion as well as a digital badge that you can add to your LinkedIn profile. You also have access to a free retake within six months should you need an extension.

Certified Digital Marketing Professional

The Digital Marketing Institute offers this certification course that will arm you with the know-how, experience, and insights to be able to work and speak with authority in this fast-paced industry. This robust course covers an extensive amount of topics, including how to find the right social platforms for your business. tactics to grow and engage your target audience, and the know-how to create powerful paid social campaigns and extract data from analytics to increase engagement and drive sales. You’ll also study topics like digital marketing in the era of AI, paid search and display advertising, analytics with Google Analytics 4, email marketing, and website optimization and ecommerce. Installment plans are available to make this course more accessible and you also get access to several free resources to help you launch your career after the course.

Social Media Marketing

UCLA offers this online course that examines the channels of marketing, advertising, and communication that make up social media and the Web. You’ll explore how these tools fit into a company's traditional integrated marketing strategy and use case studies and real-world examples to master this specific form of marketing. You’ll learn to embrace online social networks, user-generated content, and content sharing to create brand awareness and buzz. You’ll also gain practical tips and techniques, and learn to see the bigger picture to help successfully leverage social media marketing for your own business needs.

Fundamentals of Social Media Marketing Certificate

The University of Delaware offers this self-paced course that’s ideal for beginners. This program teaches you how to leverage social media to build and extend brand awareness, increase visibility, engage current and potential customers, cultivate brand ambassadors, gain new customers, promote growth, and support organizational goals. You’ll start by mastering the fundamentals and best practices like monitoring and listening, audience engagement, content curation, campaign planning and execution, tools and resources, and measuring results. As you explore leveraging social media to support organizational goals, you will view presentations and materials and receive detailed feedback on assigned knowledge checks. You can also schedule a time to meet with the instructor for further discussion, should you prefer some one-on-one instruction.

Digital Marketing Strategy

Harvard Business School’s course will help you explore the latest trends impacting your role or organization and develop a foundation in digital marketing while advancing beyond tactics and learning digital marketing on a strategic level. You’ll investigate digital technologies and innovations introduced by direct-to-consumer (DTC) companies, their associated marketing risks and challenges, and how to reshape your marketing practices to compete with emerging brands. You’ll also learn to craft a digital marketing plan, acquire customers through paid media and owned media, engage customers, budget, and measure your success. While this is a more general digital marketing course, you’ll still learn useful social media strategies like relevant key performance indicators (KPIs), defined target audiences, and a compelling value proposition.

Advanced Social Media Certification Training Course

Designed for those already working in the digital marketing arena or those with previous social media marketing experience, this advanced course from Simplilearn is designed to help you build the skills required for social media marketing through extensive project experience. This self-paced program will teach you how to utilize popular platforms including Facebook, X, and LinkedIn through 25+ real-life industry-based projects. Topics covered include social media strategy, web analytics, content marketing, online reputation management, and YouTube and video marketing. Because this is an advanced course, you need to possess an undergraduate degree or a high school diploma. It is also recommended to have basic digital marketing knowledge.

Social Media Marketing Crash Course

Semrush offers this quick course that will help you discover how to develop audience insights, track competitors' social channels, and master the fundamentals of social media marketing. You'll develop an understanding of social media algorithms, competitor benchmarking, audience insights, influencer fundamentals, and measurement tactics. You’ll also learn a detailed step-by-step approach to conducting a social media audit along with diving into Semrush's Social Poster tool, ensuring an effective plan for your organic social media strategy. You’ll even look at the key factors in using influencers for a marketing campaign, from selection, management, and measurement. Designed for individuals in any industry who would like to develop a deeper understanding of social media best practices, this class is open to all levels.

Digital Marketing Certificate Program

This online course from Wharton teaches the key marketing skills most in demand today: omnichannel marketing, marketing analytics, social media strategy and analysis, and data-driven customer-centric approaches to customer retention. You’ll learn how to market goods, services, and ideas more effectively online; leverage new models in business and ecommerce to increase profitability; use the right metrics to gauge and guide ongoing customer-centric efforts; and generate word of mouth and influence others more effectively. You’ll also master using new techniques in digital market research, including regression analysis, conjoint analysis, and social media analysis.

Social Media Marketing Master Certification

Taught by leading digital marketing experts, this Boot Camp Digital course features 42 hours of expert-led video instruction and one-on-one office hours with your instructor. This course covers social media strategy, Facebook marketing and advertising, Instagram and X marketing, LinkedIn and Pinterest marketing, and blogging. You’ll have course access for a full year, along with monthly Q&A calls, a private Facebook group, and downloadable templates, checklists, and tip sheets.

Boot Camp Digital is an industry-recognized leader in digital marketing and social media training. This certification is accredited and recognized by OMCP and CPD – global leaders in certification. Upon the completion of your training, you will receive your social media certificate as well as a professional endorsement for your LinkedIn profile.

Meta Social Media Marketing Professional Certificate

This Coursera program teaches you how to create a social media presence on Facebook and Instagram that people want to follow. Designed by experts at Meta and Aptly, this six-course training provides an introduction to digital marketing and all major social media platforms like Facebook, Instagram, LinkedIn, YouTube, and TikTok to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising. You’ll learn to create a Facebook or Instagram business page, craft posts on Facebook and Instagram, develop a content calendar, design creative briefs for social media ads, build your own full ad campaign in Meta Ads Manager, and present your campaign results. You’ll earn both a Professional Certificate and the Meta Digital Marketing Associate Certification, showcasing your skills in social media marketing and the use of Meta Ads Manager to potential employers.

Social Media Marketing Corporate Training

If you’re looking to offer in-person or online training to your office or team, Noble Desktop can help. They offer a variety of corporate training programs, including in social media marketing. You can order vouchers in bulk at a discount, choose which courses are available to employees, and even let your employees choose their own schedule. Plus, you can choose to have your training hosted at a location of your choosing, live online, or at Noble Dekstop’s Manhattan office.

With a top-notch customizable curriculum and instructors who are experts in their industries, Noble Desktop’s corporate training is designed to cater to your business or organization’s needs. For more information or to schedule a free consultation, you can reach out to Noble Desktop at corporate@nobledesktop.com.

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Social Media Marketing Certificate Learn The Skills Guarantee™

Key Insights

Learn More About Live Online Social Media Marketing Courses

What Can You Do with Social Media Marketing Training?

What Will I Learn in a Social Media Marketing Class?

Content Curation

Analytical Skills

Branding

Community Management

Ethics

How Hard is it to Learn Social Media Marketing?

What Are the Most Challenging Parts of Learning Social Media Marketing?

How Long Does it Take to Learn Social Media Marketing?

Should I Learn Social Media Marketing In Person or Online?

Can I Learn Social Media Marketing Free Online?

What Should I Learn Alongside Social Media Marketing?

Industries that Use Social Media Marketing

Retail

Food & Beverage Manufacturing

Real Estate

Entertainment

Social Media Marketing Job Titles and Salaries

Digital Marketer

Social Media Strategist

Paid Search Manager

Social Media Marketing Classes Near Me

Social Media Marketing Corporate Training

Top Bootcamp Programs That Include Social Media Marketing

Live Online Social Media Marketing Courses by School

Social Media Marketing Certificate

Digital Marketing Short Course (Online)

Social Media Bootcamp (Online) Not currently offered

Instagram For Business

LinkedIn For Business

Twitter for Business

YouTube For Business

Social Media Marketing Summer Program

Social Media Marketing Level 1

Social Media Marketing Level 2

Social Media Marketing with Facebook and Twitter

Social media content strategy

Social media for business: introduction

Creative communication on social media with Adobe XD and Photoshop - Continuing Education

Creative communication on social media with Adobe XD and Photoshop

Social Media Marketing Business Strategies Course

Social Media Marketing Course: tools and channels

Social Media Marketing Workshop

Live Online Social Media Marketing Corporate & Onsite Training Noble Desktop

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Live Online Social Media Marketing
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