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Digital Marketing

On-page SEO

SEO: Fundamentals of On-page SEO

In this article, we'll cover some of the fundamentals of on-page SEO, including tags, content, keywords, and more. 

Key Takeaways for On-Page SEO

  • On-page SEO involves optimizing the content and pages on your site to boost your site's search engine ranking.

  • Key techniques for on-page SEO include generating quality content, targetting specific keywords with content and tags, optimizing page speeds, and internal linking.

On-Page SEO

Site optimization is essential for the online presence of your business. SEO is one of the most useful and cost-effective tools to create a well-maintained business website. According to a Forbes report, SEO is going to be an $80 Billion industry as it is a key tool for driving traffic. Good use of On-page SEO techniques will lead to optimal search rankings and increase organic traffic. According to one source, good SEO can provide a conversion rate lift of almost 14.6%. Let’s discuss a few essential tips to carry out On-page SEO in 2020.

Good on-page SEO involves optimizing the HTML tags, images, headlines, and much more to build trustworthiness and authority with the search engines. Here are some of the key things to focus on:

Content is King

Any article about SEO, especially on-page SEO, will likely touch on the importance of high-quality content. Content is king in SEO and is arguably the most important factor in SEO. Make sure your site has high-quality and highly relevant content to your industry and what your audience is looking for. If you are selling headphones online, make sure you have plenty of content about the different types of headphones, what is best for different types of users, and other important things that are relevant to users searching for headphones. Always write engaging content for the users, whether it’s a short or in-depth article. In other words, you should write content that readers want to read. It should solve their problems, not just sell your services or product.

Improve the Page Loading Speed

Improving the page loading speed is one of the significant Search Engine Optimization techniques for on-page SEO and it is one of the vital factors in search engine ranking. You can use the “Page Speed Insights” tool from Google to test the page speed or a third-party tool like GTMetrix. One study states that more than 47% of the users expect a webpage to load in 2 seconds or less. To please users and search engines, make sure your page loading speeds are optimized.

Emphasize Upon Right Keywords

Understanding your keywords is critical for doing anything with SEO. In order to rank for keywords, you have to know which keywords you are trying to rank for. Finding the high-value, high-intent keywords is key for getting started in any form of search. You'll want to consider the search volume of each keyword, the competitiveness to rank, the potential conversion rate or intent of the keyword among other things. See our keyword research article for more on the topic. 

Learn More

If you are looking to drive your SEO up and reach the top of the search rankings, see our Digital Marketing courses & certificate programs or see our SEO training classes.