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SEO in a Day

SEO Classes New York City

Search Engine Optimization (SEO) is one of the most critical marketing skills. It's essential for almost any business, and one of the top skills requested on LinkedIn. Good SEO can bring in millions in business; bad SEO can ruin a business.

We'll reveal the secrets in this one-day SEO workshop, through lessons and labs where you will actually devise your own keyword strategy. This class is for business owners, marketers, and front-end coders who want to greatly enhance their marketability. Learn how to get any website listed higher, if not at the absolute top of search engine rankings.

  • 6 Hours
  • Small classes
  • Mac or PC provided
  • Free retake

Register for a class

$325 Discounts

NYC

What You’ll Learn

  • Intro to SEO & the benefits of SEO
  • How Search Engines Rank Websites
  • Keyword Research Techniques
  • Techniques for Writing SEO Content
  • On Page Optimization Best Practices
  • Link Building Strategies
  • SEO Tools to Spy on Your Competition
  • The proper way to setup your website structure for SEO
  • Mobile SEO: Key elements for mobile optimization
View full syllabus

SEO in a Day Class Syllabus

What You’ll Learn

Class Content
  • How search engines work
  • Keyword research: What is keyword research and how to do keyword research
  • How to do a competitive analysis to find the best keywords
  • Keyword research lab
  • How to optimize your website (On-page SEO)
  • On page SEO lab
  • How to rank at the top of Google (Off-page SEO)
  • How to acquire backlinks
Search Engine Optimization training class

Learn SEO Secrets & Best Practices at Noble Desktop

Learn the crucial optimization strategies from a top SEO expert, Nicole McCullum, founder of Captivate Designs. Nicole specializes in helping small businesses and entrepreneurs generate more leads, attract more clients, and grow their business online through Captivating Website Design, Do it for You SEO services and Do it Yourself SEO Training. Nicole’s tips & strategies have been published on Forbes, Inc.com, Wall Street Journal, Bloomberg BusinessWeek, Smart Hustle Magazine, Black Enterprise and more.

SEO Strategies & Link Building

SEO (Search Engine Optimization)
  • SEO stands for Search Engine Optimization. To get visitors to your website, there are things you can do to optimize the site for search engines like Google.
  • SEO involves the strategies and tactics used to increase the number of visitors to a website by increasing its search ranking. 
  • A well around approach to SEO involves many things: coding best-practices, keyword research, content development strategies, link-building strategies, and more.
Keyword Research
  • Keyword research is the process of finding what words and phrases your target audience is looking for and how often they are doing so.
  • Ideally, you want to target searches with high volume and lower competition.
  • Content on the webpage, including titles, headings and body content, should include the target keywords.
Link Building
  • Link building refers to the process of obtaining inbound links (links from other websites to the target site). It is known to be one of the main factors in determining search engine ranking positions.
  • Best SEO practices include building high-quality links from reputable and topically-relevant sources. Spammy links can actually hurt a site's SEO.
  • Learn strategies to build a high-quality link profile in our Digital Marketing & SEO classes.
Technical Optimization
  • For SEO to be successful, the technical aspects of your website needs to be sound
  • Spot technical errors that may be preventing your site from being crawled
  • Uncover, avoid and fix duplicate content issues that hurt your rankings
  • Structure your website to maximize link value and rank other pages

Learn Through Lessons & Labs

Learn the secrets to Search Engine Optimization in this one-day workshop, through hands-on lessons and labs where you will actually devise your own keyword strategy.

Digital marketing expert showing SEO strategies

Learn from an SEO Expert

Learn from a digital marketing & SEO expert with 15 years of industry experience. As the founder of a website design and SEO company servicing clients globally, the instructor of this course is well-equipped to teach SEO techniques. She specializes in helping small businesses and entrepreneurs generate more leads, attract more clients, and grow their business online.

Students optimizing websites for Google search

Learn New Tools & Best Practices

You'll gain valuable resources in this class including tools, best practices, and checklists that have been used by professionals to gain massive success in their own projects and clients projects. Leave with a proven step-by-step SEO System.

Student learning SEO tools in class

Register for SEO in a Day

$325 Discounts

NYC