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Google AdWords in a Day

Google AdWords Class NYC

Google AdWords provides businesses with the opportunity to show up at the top of search engine results, drive traffic to their website and generate leads and sales within hours through paid campaigns. This one-day workshop will touch on all aspects of Google AdWords. Get an introduction to paid advertising and walk away with an understanding of the essential elements needed to create successful paid campaigns via Google. We’ll cover setting up and managing a successful AdWords campaign, how to generate leads and sales, how to track conversions, and maximize results while saving money.

Instructor Bio: Nicole McCullum is the founder of Captivate Designs, a website design and SEO company servicing clients globally.  She specializes in helping small businesses and entrepreneurs generate more leads, attract more clients, and grow their business online through Captivating Website Design, Do it for You SEO services and Do it Yourself SEO training. Nicole’s tips & strategies have been published on Forbes, Inc.com, Wall Street Journal, Bloomberg BusinessWeek, Smart Hustle Magazine, Black Enterprise and more.

  • 6 Hours
  • Small classes
  • Mac or PC provided
  • Free retake

Register for a class

$325 Discounts Policies

NYC

What You’ll Learn

  • Intro to Google AdWords
  • How to set up a Google AdWords account
  • Understanding different bidding strategies
  • How the Google Auction works
  • Keyword strategies
  • How to use Match Types to control who sees your Ads
  • Optimizing your campaign for maximum results
  • Landing Page best practices
  • How to set up Call and Conversion Tracking
View full syllabus

Google AdWords in a Day Class Syllabus

What You’ll Learn

Class Syllabus
  • Introduction to Google AdWords
  • How Search Engines Work
  • Why Google AdWords
  • Keyword Research
  • Competitive Analysis
  • Keyword Selection
  • Introduction to Google AdWords dashboard
  • Setting up a Campaign in Google AdWords
  • Keyword match types
  • Device targeting
  • Location targeting
  • Bidding Strategies
  • What quality score is and how it affects your campaign
  • Best practices for creating ads that convert
  • Conversion tracking and leads optimization
  • How to increase brand awareness and conversions with remarketing

Introduction to Google AdWords

Learn to use Google AdWords to improve your business’ rankings and show up at the top of search engine results. A digital marketing expert will teach you how to set up and manage an AdWords campaign, generate leads and sales, and maximize results while saving money.

  • “Nicole from Noble Desktop is a brilliant search marketing expert who completely expanded my understanding of Google AdWords in a short period of time.”

    Lauren McGrath

    Attended the Google AdWords in a Day course

Learn from a Digital Marketing Professional

Learn from a digital marketing professional with 14 years of industry experience. As the founder of a website design and SEO company servicing clients globally, the instructor of this course is well-equiped to teach digital marketing. She specializes in helping small businesses and entrepreneurs generate more leads, attract more clients, and grow their business online.

SEO expert showing student techniques

Hands-on Learning

In this class, you’ll learn through hands-on labs. The class will guide you through how to set up and manage a successful Google AdWords campaign, devise keyword strategies, and much more!

Instructor teaching students SEO in hands-on labs

Register for Google AdWords in a Day

$325 Discounts Policies

NYC