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Google AdWords in a Day

Google AdWords Class NYC

Google AdWords provides businesses with the opportunity to show up at the top of search engine results, drive traffic to their website and generate leads and sales within hours through paid campaigns. This one-day workshop will touch on all aspects of Google AdWords. Get an introduction to paid advertising and walk away with an understanding of the essential elements needed to create successful paid campaigns via Google. We’ll cover setting up and managing a successful AdWords campaign, how to generate leads and sales, how to track conversions, and maximize results while saving money.

Instructor Bio: Nicole McCullum is the founder of Captivate Designs, a website design and SEO company servicing clients globally.  She specializes in helping small businesses and entrepreneurs generate more leads, attract more clients, and grow their business online through Captivating Website Design, Do it for You SEO services and Do it Yourself SEO training. Nicole’s tips & strategies have been published on Forbes, Inc.com, Wall Street Journal, Bloomberg BusinessWeek, Smart Hustle Magazine, Black Enterprise and more.

What You'll Learn

  • Intro to Google AdWords
  • How to set up a Google AdWords Account
  • Understanding Different Bidding Strategies
  • How the Google Auction Works
  • Keyword Strategies
  • How to use Match Types to Control Who Sees Your Ads
  • Optimizing Your Campaign for Maximum Results
  • Landing Page Best Practices
  • How to Setup Call and Conversion Tracking

Upcoming Classes

  • No classes scheduled at this time.

Price: $325 Click for Discounts

  • 6 hours of Hands-On Training
  • Mac or PC

What You’ll Learn

Class Syllabus
  • Introduction to Google AdWords
  • How Search Engines Work
  • Why Google AdWords
  • Keyword Research
  • Competitive Analysis
  • Keyword Selection
  • Introduction to Google AdWords dashboard
  • Setting up a Campaign in Google AdWords
  • Keyword match types
  • Device targeting
  • Location targeting
  • Bidding Strategies
  • What quality score is and how it affects your campaign
  • Best practices for creating ads that convert
  • Conversion tracking and leads optimization
  • How to increase brand awareness and conversions with remarketing

Why Train With Noble?

27 Years of Experience

Noble Desktop has been teaching computer graphics and web development since 1991. In all those years we have perfected the craft of teaching. If students get hung up on any issue, we tweak the class to make it work better. Every instructor uses the same time-tested curriculum we have developed. Ask around: Noble Desktop has a stellar reputation for exceptional computer graphics training.


Our Teaching Method is Better

We don't ask you to simply "follow along," copying what the instructor does. Instead we ask you to focus 100% attention on the lesson at hand. Only after the lesson do you then put into practice what you have learned by working on a computer with our step-by-step workbooks. This "learn, then practice" method results in the student learning and retaining much more than traditional "follow along" classes.


We Wrote the Book Ourselves

Most of our classes include a custom training workbook written by our top instructors. Take it home with you: with step-by-step exercises and power-user keyboard shortcut guides, it’s like having a refresher course right on your desk. We wrote the book ourselves because we couldn't find any book that was good enough. Now our books are being used by other schools and training centers worldwide.


We Provide Computers, Mac or PC

Since when did training centers expect you to "bring a laptop"? Noble Desktop has always had classrooms full of computers, Mac and PC. Each computer is loaded with software and has a 19-inch monitor. The next time you are asked to "bring a laptop," ask why you aren't being provided a computer. Noble Desktop always has up-to-date equipment in our state-of-the-art classrooms.


Not Just Anyone Can Teach

All our instructors are working professionals who bring on-the-job experience to the classroom. But we don't just let anyone teach a course. How many experts do you know who can't teach? We've learned to audition and test our instructors. Only after they have been through our screening process will they be put in front of students. And they are required to use our time-tested curriculum, assuring a positive learning experience for all our students. Read our instructor bios.


Money-Back Guarantee

We’re the only school to offer an unconditional money-back guarantee. If within the first half of the class you don’t absolutely love it, we’ll give you a full refund. Please note any request needs to be made before the halfway point of any class.


We Are NY State-Licensed, and Adobe Authorized

When looking at a computer training school, check to see if they are NY State-licensed. Any school in New York should be licensed by law. Noble Desktop follows state-issued guidelines for curriculum development and teacher licensing. Adobe Authorized means our instructors have passed the rigorous Adobe Certification Exam, and that we follow Adobe's quality-control standards.


Our Students Love Us! 2200+ Testimonials and Counting

We offer our guarantee because we think we’re the best—but don’t take our word for it. Ask more than 2200 industry professionals who have enjoyed our classes and are putting what they learned to use on the job. Read their testimonials.