Enhance your marketing strategy through social media training. You’ll learn to combine analytics and creativity to grow and engage audiences effectively.
Boost your social media marketing skills and stay on top of trends with our certificate program. Learn to create effective strategies on platforms like Instagram, Facebook, LinkedIn, YouTube, TikTok, and X (formerly known as Twitter) to grow your online following and stand out in the marketplace.
Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Discover how to create and manage effective Facebook ad campaigns. Learn about business pages, Facebook groups, targeted ads, review conversion tracking, audience targeting, and Facebook Pixel. Explore the Facebook algorithm, Meta Business Manager, content and interactions, Shopify integration, Meta Ads Manager, and more in this comprehensive workshop.
Learn how to develop a paid and organic marketing strategy for Instagram, including creating engaging content, mastering Stories, leveraging hashtags, capturing content, developing a community, creating a post cadence and collaborations. Also, discover how to create a business page, use paid advertising, and integrate Shopify with Instagram.
Learn how to market your business on LinkedIn by optimizing your profile, using search features, and implementing paid advertising. This workshop covers the benefits of LinkedIn, how to leverage a personal profile, creating a company page, and measuring marketing success.
In this hands-on training workshop, learn how to effectively use YouTube for social media marketing and develop a successful business content strategy. This workshop covers all aspects of video-based social media marketing, from creating a channel and editing content to monetization and using Shopify with YouTube.
Discover the fundamentals of text-based social media marketing on platforms such as X (Twitter) and blogging. Gain insights into current trends and develop a strategic approach to marketing written content, including techniques for audience engagement and cross-platform blogging.
Learn how to use TikTok for video-based marketing campaigns and create attention-grabbing content that drives sales and builds your following. This accelerated workshop explores the commercial side of TikTok and helps students develop a marketing strategy that works for them.
Learn how to incorporate AI in your marketing strategy with this in-depth course. Explore how to use AI-driven tools to help your SEO, SEM, social media marketing, analytics tracking, paid advertising, and more.
The world is obsessed with social media feeds; knowing how to gain (and keep) an audience’s attention through social media marketing is one of the very best investments a business can make. Most people are familiar with social media for personal use, especially on major platforms like Facebook, X (formerly known as Twitter), Instagram, and LinkedIn. The power of social media goes far beyond the individual, though—the real wealth lies within what these networks can do to increase business monetization.
A savvy Social Media Marketer knows how to harness the power of social channels to achieve success online. Making a significant, positive difference is a delicate balance of knowing what, when, and where to post. Businesses also need a marketer who is on point with the metrics and analytics and constantly monitors the ever-evolving channels.
Businesses that use social media marketing have to develop rolling content to display for their audience through multiple posts per day. It’s vital first to understand who the target audience is and what online content will drive sales. Managing social media is a lot easier when businesses have a dedicated Social Media Marketing Manager or related professional who can oversee all individual roles within the field.
There is plenty of job security in this expanding field, as social networks dominate the online scene. Example titles of positions within social media include Digital Marketer, Marketing Manager, Digital Analyst, and Social Media Strategist, to name a few.
To obtain one of these roles, one must have an exceptional understanding of traditional sales and marketing, along with a keen sense of what will relate to their target audience. The field is based on sales psychology, but it also relies on someone who thrives in an energetic, socially involved environment, and that’s what Tampa offers. The other bonus of being in Tampa is that it is a well-known city for setting trends. With one of the most diverse populations, fueled by its Cuban and Latin American cultural flair and 74 distinct neighborhoods, it’s a hub where the next big thing might happen—perfect for influencers and trendsetters.
The role of a Social Media Strategist is incredibly hands-on, involving content creation and post management. This includes everything from the copy to the visuals, as well as the community engagement through comments, messages, and likes. They often work across industries, since most companies these days understand the value of having a strong social media presence. In Tampa, a Social Media Strategist earns roughly 17% above the national average, close to $89,000. Social Media Strategists in Tampa can work across industries, but many work for digital branding strategy firms, such as Tampa Bay Creative or HCP Associates.
As a Digital Marketer, you are tasked with handling a wider range of tasks, but social media is included in the mix. You would manage campaigns across platforms like social media, email, and web-based marketing. SEO initiatives are also incredibly important to understand in this role. Tampa-based Digital Marketers earn roughly $62,000 on average, which is about the same as the national average. However, some Digital Marketers living in Tampa report salaries as high as $103,000. Digital Marketers are found in companies across industries, including everything from healthcare and finance to higher education. For instance, the University of South Florida may hire Digital Marketers to improve its online presence and reach potential applicants.
A Marketing Analyst handles the behind-the-scenes tasks, like figuring out trends in follower engagement and analyzing social media platform performance. Through their work, they can uncover key audiences, learn more about consumer preferences, and figure out ways to improve their overall brand presence on social media platforms. Marketing Analysts in Tampa typically earn anywhere from $60,000 to $86,000, depending on the company and your years of experience. Marketing Analysts also work throughout industries, such as retail or hospitality. With many retailers in the area, such as PDQ Restaurants and restaurants within the Bloomin’ Brands umbrella, Marketing Analysts can uncover information that leads to improved profits. Likewise, Tampa is filled with entertainment, from the Tampa Bay Buccaneers to Busch Gardens and SeaWorld Parks. Marketing Analysts can determine where their marketing strategies are working and entice more visitors.
Live online social media marketing classes offer the convenience of allowing students to choose the location of their live online classes. These live classes enable students to ask questions and receive answers in real time, and students can even share their computer screen with the instructor if they need help or feedback. Since social media marketing is an online endeavor, studying the subject in a virtual format is a bonus for real-world applications.
Noble Desktop offers several live online social media classes to help students build their skills in social media and marketing as a whole. The Social Media Marketing Certificate leads students through each top social media platform and demonstrates the powerful capabilities to increase sales and traffic dramatically. Beginning with exploring the unique landscape of social media, including the different “personalities” each site has, students begin to devise effective strategies to grow an online presence for business. Social media is an ever-evolving universe, and this course covers all of the current giants in the space: Instagram, Facebook, LinkedIn, YouTube, TikTok, and X.
For those seeking a broader scope, Noble’s Digital Marketing Certificate provides an overview of essential digital marketing tools and skills, including online strategy for social and site content, SEO, Google Analytics, Google Ads, and social media marketing. This bootcamp demonstrates the potential of having a website optimized for the right audience and shows how to develop a multi-tiered digital marketing campaign.
Platform-specific training is offered in Noble’s Instagram Marketing class. This course helps students develop a social media strategy for Instagram that leads to measurable success. There is also a Facebook Marketing course, which is instrumental in learning how the channel works for business. Students learn about Facebook algorithms, setting up business pages, Facebook Ads, conversion tracking, audience targeting, ad creation, and optimization techniques.
There is a good chance that many of your employees already know something about some social media channels—but that is likely from their personal use. Everyone in your workforce will benefit when you provide them with the business side of social media through onsite or virtual corporate social media marketing training. Noble Desktop can send an expert instructor to your location for in-person training, or a live virtual session can be arranged over Zoom.
If employees prefer to take a social media marketing class on their own schedules, vouchers can be obtained to distribute for attendance in an open enrollment course. There are discounts on the purchase of multiple vouchers. Contact Noble Desktop for more information on social media marketing options for businesses in Tampa.
Tampa is one of the most diverse areas in Florida, making it an ideal place to develop skills in technology, business, design, or data through training courses. The city’s economy spans industries such as finance and cybersecurity, with prominent companies and startups throughout the Tampa Bay area. Tampa offers professionals the opportunity to apply what they learn in a real-world setting, from the executive-driven Water Street district to the Channelside areas. Noble Desktop’s instructors bring decades of experience to each class, meshing practical training with hands-on learning. The training courses in subjects ranging from coding to Excel, instructors help students gain the practical experience needed to succeed in Tampa’s competitive job market.
Social media marketing helps Tampa businesses engage audiences and build strong digital identities. Students who take classes with Noble Desktop will have an opportunity to learn platform strategy and content best practices from instructors experienced in modern digital communication.
Dr. Cheryl McCloud is a seasoned expert with over 35 years of experience in global supply chain management, spanning across industries like transportation, trade compliance, and inventory management. She earned her Bachelor’s in International Studies from Old Dominion University before pursuing an MBA in Project Management from Devry University and a DBA in Global Supply Chain Management from Walden University. Dr. McCloud currently teaches project management and marketing classes at Graduate School USA and has the background to help others reach the next step in their careers as well. She previously owned a global transportation business and served as a federal government contractor. Additionally, she provided global trade compliance oversight for major shippers across the world. She’s also a licensed U.S. Customs Broker with certification in project management and federal maritime law. Between her extensive career and numerous accolades, Dr. McCloud serves as a fantastic asset and resource for students.
Edward (Scott) Dillion is a retired Senior Financial Manager with over 30 years of experience in the Department of Defense, specializing in financial management, budgeting, auditing, and cost analysis, just to name a few subjects. He holds an MBA from Southern Illinois University and a B.A. in Business Administration from Grove City College. After retiring from civil service in 2014, he transitioned to a career as an instructor and consultant. He has worked as an adjunct instructor at Graduate School USA since 2015 and teaches a variety of courses, including project management and marketing. Dillon is also a Subject Matter Expert (SME) for Management Concepts Inc., where he contributes to financial management course material. In addition to his accomplishments in the professional world, he holds a lifetime membership of the American Society of Military Comptrollers and has a Top Secret security clearance. His career positions him as an excellent source of knowledge for all his students.