Best Google Ads Classes Near Me: Find In-Person & Virtual Training

Learn More About Google Ads Courses

Google Ads is a powerful digital marketing tool used for search engine marketing and display advertising. Often, when people talk about Google Ads, they are referring to search engine marketing. This is the process of paying for your site to appear in the search results for a given set of keywords. Google Ads is a competitive marketing tool that sees companies and advertisers bidding on the right to display brief advertisements on the results page of specific Google searches and mobile applications, videos and other non-search webpages run by Google. Given the reach that Google has (it is, by a significant margin, the most visited webpage in the world), this makes paid search advertising on Google an attractive choice for companies of all sizes.

Similar to the way you would go about SEO, with search engine marketing, you would want to determine which keywords are best for you to compete on and then launch campaigns for those keywords. Google Ads is a powerful part of any Digital Marketer's toolkit, and it can be tremendously valuable to any small business owner or entrepreneur looking to grow a business online. Mastering the Google Ads platform and the strategy behind it can allow you to start driving high-intent traffic to your site.

Why Learn Google Ads?

Learning Google Ads can be vital to building a successful online marketing campaign. Whether you are looking to start a career as a professional Digital Marketer or you are hoping to start your own successful online business, you will want to make sure that you understand all the tools at your disposal. Learning how to optimize your use of Google Ads will help you improve your reach and give you access to a larger audience than was previously possible.

While social media or displays are generally served to a broader audience, search ads allow you to reach people searching for relevant keywords who are already engaged in the shopping process. Whether you are a Digital Marketer, entrepreneur, or business owner, Google Ads can be a powerful tool for growth. Learning how to use Google Ads will give you a competitive edge in the field of digital marketing. With tools like Reach Planner, which helps with forecasting, and Keyword Planner, which helps with targeting language, you can create a measurable, effective advertising campaign that brings real results. In Google Ads courses, you'll learn to build a search strategy, develop your target keywords, set up your account, optimize your account, and leverage Google's Display Network to go beyond search.

Digital Marketing

Like most online marketing tools, Google Ads, is just one of many tools that a successful marketing campaign will need to utilize to ensure success. For example, Google Ads can be paired alongside Google Analytics to help marketers make more informed decisions about the reach and effectiveness of their marketing campaigns, giving them more vital information for determining how they will most effectively utilize Google Ads. Google Ads can also be part of a social media marketing strategy since one of the primary websites that you may consider placing an ad using this service is a platform like YouTube.

Largely, anyone hoping to work with Google Ads professionally will need additional digital marketing training or experience. It is only one of the major advertising tools offered through Google, so a student looking to build a career in digital marketing will need a more varied education if they hope to succeed. Advertising online requires students to understand a wide variety of different digital platforms, each of which has its own affordances and quirks, so if you have only learned how to work with a few of these services, you will be restricting your ability to take advantage of all of the tools laid before you.

Career Paths

Most professionals who work with Google Ads will be flavors of Digital Marketers since Google Ads is a tool for ensuring that ad campaigns penetrate the public consciousness. While almost all of these professionals work in digital marketing, there are a few specific job titles for marketing professionals who make specific or focused use of Google Ads.

Google Ads Analyst

Learning Google Ads can be a great career choice as it can advance your digital marketing career or start you off on one. With strong Google Ads skills, you'll be positioned to flourish in various roles and continue to grow in your career. If Google Ads is your focus in digital marketing, then you can look for positions as a search engine marketer or search Marketing Analyst. In these positions, you'll generally be working for a company helping to guide their search marketing efforts. You'll manage their Google Ads account, optimize campaigns, and develop new search strategies. Many companies use search engine marketing for growth, so if you can provide expertise in that area, you can add value to those companies.

Digital Marketing Analyst

If Google Ads is just the start of your digital marketing career, then you can continue to build your digital marketing toolkit and expand what you can do. If you add skills like social media marketing, SEO, and email marketing to your toolkit, then you will become a well-rounded Digital Marketer and can seek positions accordingly. You can find positions as digital marketing specialists, managers, or analysts. In these positions, you'll manage a variety of digital marketing channels, develop strategies for growth, and oversee the performance and success of the digital marketing channels.

Consulting

Another option for leveraging your Google Ads and digital marketing skills is to start a consultancy where you work to help other businesses with your skills. This allows you to leverage your skills while running your own business. Learning how to provide sound financial business advice is a good way to enter into the industry while remaining focused on your interest in digital marketing.

Entrepreneurship

Even if you don't want to start a consultancy or work as a Digital Marketer, there are still benefits to learning Google Ads and digital marketing. Whether you are looking to start a business or grow an existing business, digital marketing skills will come in handy. In either case, you can Google Ads and digital marketing skills to drive new traffic and leads to your site. You'll be able to use various techniques for prospecting and remarketing to grow your business.

Google Ads Classes

Students looking to learn how to best utilize the services offered through Google Ads have a few different routes they can take in terms of professional skills training. The major decision will involve whether a student wants to enroll in an accelerated course that teaches students how to specifically utilize Google Ads or if they want to learn how to use the Google Ad service as part of a larger digital marketing training program. Each of these course offerings have their own advantages and disadvantages, so students should carefully consider their options to find the right path for them.

Noble Desktop offers a Digital Marketing Certificate program that teaches students the finer points of utilizing Google Ads as part of a larger digital marketing strategy. In this class, students will receive hands-on experience working with platforms such as Google Ads to help facilitate complex, multi-faceted digital marketing projects. Students will not only learn how to use services like Google Ad and Analytics, but they will also learn how to plan and execute complex digital marketing campaigns across a wide range of platforms, including their own webpages, email marketing, and social media websites. This course offers a comprehensive curriculum that covers all elements of running a successful digital marketing campaign, and it is a career-focused training program. When students graduate the program, they will be prepared to seek employment as professional Digital Marketers and the course material is designed to ease their transition into the working world. Students will work with hands-on, real-world examples of marketing campaigns and they will spend time in class building an advertising portfolio for their future job applications. Students will even receive one-on-one career mentorship assistance from Noble’s expert instructors.

Students seeking a more targeted course can enroll in Noble’s Google Ads Bootcamp, a course that aims to provide students with a crash course in the features and offerings available to them. In this class, students will learn how to navigate and utilize the Google Ads interface, keyword and bidding strategies to help them maximize their return, and how to optimize and automate important elements of your Google Ads campaign strategy. This course aims to teach students how to utilize Google Ads in broader online marketing campaigns. This course isn’t career-centered, so students won’t receive professionalization assistance, since the class is designed to teach students who already have digital marketing experience or training how they can better utilize Google Ads in the projects that they are already working on.

Many training providers offer accelerated courses in the use of Google Ads. For example, ONLC Training Centers offers two courses, Google Ads Introduction and Google Ads Advanced. These classes will introduce students to the basic features of Google Ads and guide them on optimizing their bidding strategies and ad writing process to make the most use out of the Google Ads system. Students seeking a slightly more robust training program may consider the Bauer School of Business’s Search Engine Advertising course. This course will teach students how to build Google Ads content and design advertising campaigns with things like Google Analytics and SEO in mind.

Students who want a full education in digital marketing may want to consider a course like the Digital Marketing Bootcamp offered through the Georgetown School of Continuing Education University School of Continuing Studies. In this course, students will study the principles of digital marketing and how to build advertising campaigns that account for the unique affordances of the digital landscape. Then, they will learn how to use analytics and marketing tools like Google Ads to build practical, real-world strategies for advertising campaigns that can serve as part of their digital marketing job portfolio. This course, and courses like it, are good fits for students who want to dive into the world of digital marketing and hope to quickly build the skills needed to start a new career.

These are only a few options available for students looking for in-person and live online Google Ads classes. To learn more about these classes or to find and compare your options, consider taking advantage of Noble’s Classes Near Me tool to learn more.

In-person or Online Classes

Once students have decided that Google Ads training is right for them, they will need to decide whether they want to travel to a training center to learn how to use the tool or if they would prefer to learn in an online classroom. Regardless of the option you choose, you’ll be able to find classes that offer rich instruction from experts who can provide students with personalized, real-time feedback and assistance. However, the courses have meaningful differences that students will want to consider when selecting a course to enroll in.

Many students find that they prefer in-person training in a dedicated classroom space since this can help focus their attention and limit outside distractions. Students may also benefit from working alongside a cohort of like-minded students on collaborative projects. The downside to these classes is that students will only be able to attend courses that they can commute to, which can be restrictive for students who don’t live in or around major cities since that is where most of these training centers are located.

Students looking to expand their options may want to consider a live online course. In these classes, students can learn from any online service provider (though remember to account for time zones) while never leaving the comfort of their homes. Students will still be receiving expert instruction in real-time, and they will be able to receive feedback on their work directly from their instructors. These courses are ideal for students who want to avoid the hassle of a commute or want to enroll in a training program that is taught outside of reach. The drawback to these classes is that students will need to do more work to create a distraction-free environment, and they will be responsible for maintaining their own online learning tech set-up.

Top Bootcamp Programs That Include Google Ads

Learn Google Ads as part of a comprehensive program or bootcamp. These programs teach a variety of skills including Google Ads and are typically geared towards preparing you for a new career.

Noble Desktop Digital Marketing Certificate
In this comprehensive digital marketing program, participants will learn the skills and techniques they need to succeed as a digital marketer. This program includes five bootcamps covering the following topics: Digital Marketing Strategies, Search Engine Optimization...
Locations:
- NYC
- Live Online
- $3,995
- 120 Hours
- Weekdays or Evenings
- Beginner
- Free Retake
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General Assembly Digital Marketing Short Course (Online)
Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting.
Locations:
- Live Online
- NYC
- London
- Atlanta
- Austin
- Boston
- Chicago
- Dallas
- Denver
- Detroit
- Houston
- Los Angeles
- Miami
- Minneapolis
- Nashville
- Orlando
- Phoenix
- Raleigh
- Salt Lake City
- San Diego
- San Francisco
- Seattle
- Tampa
- Toronto
- Washington, D.C.
- Charlotte
- Louisville
- St. Louis
- Melbourne
- Sydney
- Paris
- Singapore
+ 27 more
- $4,500
- 40 Hours
- Weekdays or Evenings
- Beginner
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Google Ads
Corporate & Onsite Training

Upskill or reskill your workforce with our industry-leading corporate and onsite Google Ads training programs. Conduct the training onsite at your location or live online from anywhere. You can also purchase vouchers for our public enrollment Google Ads courses.

Google Ads Training Map & Top Locations

Find the perfect in-person Google Ads class near you by searching for your address, city, or zip code. You can also browse the best live online Google Ads courses and learn from the convenience of your home or office with real-time, instructor-led training.

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Google Ads Bootcamp Learn The Skills Guarantee™

Google Ads Courses

Learn More About Google Ads Courses

Why Learn Google Ads?

Digital Marketing

Career Paths

Google Ads Analyst

Digital Marketing Analyst

Consulting

Entrepreneurship

Google Ads Classes

In-person or Online Classes

Top Bootcamp Programs That Include Google Ads

Google Ads Corporate & Onsite Training Noble Desktop

Google Ads Training Map & Top Locations

11 Courses Available Live Online

4 Courses Available in NYC

3 Courses Available in Los Angeles

3 Courses Available in Chicago

2 Courses Available in Washington, D.C.

1 Course Available in Houston

1 Course Available in Dallas

Careers & Salaries Related to Google Ads

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Google Ads
Corporate & Onsite Training