Social Media Marketing Certificates Seattle, WA

Social media marketing is a relatively new field that has developed with the advent of social media. It involves using social media platforms to connect with audiences and promote a variety of different products or services. The first true social media platform is generally believed to be Six Degrees. This site was launched in 1997 and named for the theory that any person can be connected to any other person in the world through a chain of six or fewer social connections, also referred to as “six degrees of separation.” Friendster and MySpace were two other early sites. Facebook was launched in 2004 and quickly became the world’s most popular social media site. In total, there are a large number of different social media sites. Some are based on specific types of sharing. For instance, TikTok users share videos, while Snapchat is focused on sharing photos.

Social media has quickly become a wildly popular form of communication. According to the Pew Research Center, when it first started tracking the use of social media in 2005, only 5 percent of Americans used it. The organization reports that this had increased to half of Americans by 2011. “Today, ” it says, “72% of the public uses some type of social media.” Not only does the majority of the public use social media, but many spend hours a day on it. As a result of statistics like these, social media marketing has become increasingly popular. Researchers have discovered that it is a highly effective way to engage with consumers and increase sales. In fact, Adobe insists, “Businesses failing to use social media marketing successfully are missing out on what could be a valuable part of their overall marketing strategy.”

Why Become Certified in Social Media Marketing?

Getting certified in social media marketing is a great way to learn the skills that you’ll need to work in this field. The U.S. Bureau of Labor Statistics (the BLS) tracks labor market data for a variety of different professions, including a category called Advertising, Promotions, and Marketing Managers, which includes people who work in social media marketing. It finds that there is likely to be above-average job growth in this category over the next ten years, making this occupation a good choice in terms of job security. The BLS predicts that Advertising, Promotions, and Marketing Managers will see 6 percent job growth between 2022 and 2032, which is double the average U.S. job growth rate of 3 percent. The agency finds that much of that growth will occur in digital marketing, including social media marketing, stating, “The demand for advertising and promotions managers is expected to be concentrated in industries that rely on these workers to create digital media campaigns that target customers through the use of websites, social media, or live chats.”

Most people believe that social media marketing is an important part of almost any marketing campaign, so if you want to work in marketing, a knowledge of social media marketing is likely to be an asset, and may even be a requirement. In a recent Forbes Advisor article the author explains that with social media, consumers have a more personal relationship with brands, and part of that relationship is communication with those brands through social media. Ninety percent of users follow at least one brand, stating, “It’s a powerful illustration of the shift in consumer behavior towards more direct and engaged relationships with brands—and a strong indication of the importance of brands’ strong social media presence to establish and maintain brand loyalty.”

What You’ll Learn While Becoming Social Media Marketing Certified

When you become certified in social media marketing, what you learn will depend on the class that you enroll in. However, in general, there are several fundamental social media marketing topics and skills that you’re likely to cover no matter what class you take. For instance, most social media marketing classes touch on how the major social media platforms work. Students are also likely to learn about marketing strategy, data analytics, and paid advertisements. Finally, many classes will include work on a portfolio.

How Social Media Platforms Work

To be effective in social media marketing, you need to understand how the various social media platforms work, and most courses cover this. For instance, you might learn a bit of history, how the sites function, and the best marketing strategies for each site. Many courses focus on Facebook, X (formerly known as Twitter), Instagram, YouTube, and LinkedIn, since these are some of the most popular sites.

Marketing Strategy

Most marketing campaigns—including those that involve social media—start with a marketing strategy. This means making a plan about what your marketing goals are, and how you plan to achieve them. When you get certified in social media marketing, you’re likely to learn about marketing strategy.

Using Data Analytics

The majority of social media marketing campaigns also include the use of data analytics. Marketers use data to understand many different factors related to marketing, including audience needs and market trends. Data analytics can also be used to measure the effectiveness of a marketing campaign.

Using Paid Advertisements

Social media marketing can be free, but in many cases, marketers also utilize paid advertisements. Paid advertising is when companies pay to have their brands promoted on social media. With paid advertising, marketers can target ads to their audience.

How to Create a Portfolio

While getting certified can help you find a job, potential employers will also want to see evidence of your skills, in the form of a portfolio. If you take a certificate program, that program is likely to include working on several projects that can be included in your portfolio.

Social Media Marketing Industries in Seattle

Seattle is the Most Populous City in the State of Washington and Offers Many Opportunities for Social Media Marketing Jobs. According to the City of Seattle, Its Key Industries Are Health Services; Construction; Technology; Professional Services and Life Sciences; and Maritime, Manufacturing, and Logistics. Social Media Marketing Skills Are Needed in All of These Industries.

Technology Has Long Been Important to Seattle. the Seattle Metropolitan Chamber Calls It a “key Building Block of the Economy.” According to CompTIA, Almost 13 Percent of Seattle’s Workforce–or Almost 290,000 People–is Employed in Tech. the City Says, “Seattle is a Global Leader in Technology and Innovation, with a Decades-long History of Being at the Helm of Software, Retail/ecommerce, Gaming, and New Emerging Technologies Such As AI, Machine Learning, and AR/VR.”

Creative Jobs, Including Marketing, Are Also an Important Part of the Seattle Economy. According to a Recent Report by the City, 18 Percent of the City’s Gross Regional Product Comes from Creative Industries. the Washington State Department of Commerce Finds That the Creative Sector Contributes Almost $120 Billion to the State’s Economy.

Social Media Marketing Careers in Seattle

After Getting Certified in Social Media Marketing, You Could End up in Several Different Roles. You Might End up Working As a Social Media Marketer, and with More Experience Could Become a Social Media Marketing Manager. You Could Also Work As a Social Media Strategist, Which Involves Social Media Marketing, with More of a Focus on Long-term Goals and Strategies. According to Payscale, Which Provides Salary Estimates for Many Different Social Media Marketing Jobs, a Marketing Specialist with Social Media Skills Can Expect to Earn About $64,000 per Year in Seattle. a Social Media Strategist Earns About $66,000, According to Payscale, and a Social Media Manager Earns Almost $70,000 per Year.

Social Media Marketing Experts Often End up in Jobs That Involve Other Digital Media Too. for Instance, a Digital Marketer Creates and Manages Digital Marketing Campaigns, Often Including Social Media. a Digital Strategist Also Works on Digital Marketing Campaigns. Another Related Job is That of Digital Analyst Which is Someone Who Analyzes and Interprets Digital Marketing Campaigns. According to Payscale, a Digital Marketing Specialist in Seattle Earns Approximately $61,000 Annually, a Digital Strategist Earns $71,000, and a Digital Analyst Earns $64,000.

Should You Pursue a Certificate or Certification?

If You’ve Started Looking at Options for Getting Certified in Social Media Marketing, You’ve Probably Come Across Both Certificate Programs and Certifications. These Are Not the Same Thing, Even Though They May Sound Like It. a Certification is a Professional Credential That Shows That You Have a Certain Level of Expertise in Something. to Earn One, You Generally Need to Pass an Exam Administered by a Third Party. You May Also Need to Complete a Certain Number of Hours of Study. a Certification is a Standardized Credential, Meaning That It is the Same No Matter Where You Earn It. in Contrast, a Certificate is Something You Receive After Completing a Specific Course of Study. Each Certificate is Unique to the Educational Institution That Offers It. an Example of a Certificate is the Social Media Marketing Certificate Offered by Noble Desktop. the Structure and Content of This Course Are Not the Same As a Social Media Marketing Certificate That You Would Earn at Another School.

Most People Pursue Certificates and Certifications for Different Reasons. Certificates Are Generally Designed for Beginners and Cover Everything Students Need to Know to Get an Entry-level Job. in Many Cases, Certificate Programs Even Include Career Support, Like Help with Your Resume and Portfolio. Some Even Connect Students with Internships. in Contrast, Most Certifications Are More Specialized. for Instance, Adobe Offers Certifications in Many of Its Applications. Students Often Pursue Certifications so That They Can Enhance Their Resumes or Stand Out from Others in Their Field. Unlike a Certificate, a Certification is Usually Not the Best Way to Gain General Career Knowledge. in Order to Earn a Certification, You Generally Need to Already Have a Certain Level of Knowledge. You Can Gain That Knowledge by Taking a Certificate Program. You Can Also Look for a Course That is Specifically Designed to Help Students Prepare for Certification. for Example, Noble’s Photoshop Certification Program is Designed to Help Students Prepare for the Adobe Certified Professional Exam for Photoshop. It Even Includes the Certification Exam and a Free Retake.

Top Social Media Marketing Certificate Programs in Seattle

Research Shows That Social Media Marketing Jobs Pay Well and Are Likely to Experience Strong Job Growth in the Coming Years. Getting a Social Media Marketing Certificate is a Good Way to Prepare for a Career in This High-demand Field. If You’re Based in Seattle, You’ll Find Many Different Course Options, Including Both In-person and Online Programs.

If You’re Not Ready to Enroll in a Certificate Program, You Can Get a Better Understanding of Your Options by Using the Classes Near Me Tool. with This Tool, You Can Compare All the Classes in Your Area.

Certificate in Digital Marketing

This Online Course is Offered by the University of Washington Continuing & Professional Education and Takes 8 to 9 Months to Complete. It Covers a Wide Range of Digital Marketing Skills, Including Social Media Marketing. Tuition is $3,897. the University of Washington Continuing & Professional Education is Based in Seattle and Offers More Than 85 Different Certificate Programs.

The Certificate Course Covers the Financial Basics of Digital Marketing, Approaches and Tools for Optimizing Market Performance, and Methods for Generating Digital Traffic. Students Also Learn How to Build a Marketing Plan. There Are Three Required Courses: Foundations of Digital Marketing, Digital Marketing Toolkit, and Applied Digital Marketing.

Social Media Marketing Certificate

Noble Desktop is a New York City-based School That Offers Both In-person and Online Classes in Design and Coding. Its Social Media Certificate is Intended to Cover Trends and Skills in Social Media Marketing and Prepare Students to Use This Tool Effectively. It Has 12 Sessions, with a Total of 72 Hours of Instruction. Tuition is $2,495. upon Completion, Students Receive a Certificate of Completion. They Also Have the Option of a Free Retake Within a Year. This Course is Licensed by the New York State Department of Education.

There Are Eight Different Units in This Course: LinkedIn Marketing Bootcamp, YouTube Marketing, TikTok Marketing, Social Media Content Marketing: Blogs & X (formerly Known As Twitter), Instagram Marketing Bootcamp, Facebook Marketing Bootcamp, Streaming for Social Media, and Social Media Industry & Portfolio. Overall, the Course Covers Social Media Marketing Skills for the Major Platforms, Including Facebook, YouTube, LinkedIn, and TikTok.

Marketing Certificate

North Seattle College Offers a Marketing Certificate That Covers Digital Marketing and Social Media Marketing. This 30-unit Course Can Be Taken Full-time or Part-time. Washington State Residents Pay $240.10 per Unit for Upper-division Courses, and Out-of-state Residents Pay $257.44.

Students Who Enroll in This Program Take Introduction to Marketing, Project Management Introduction and Overview, Advertising & Sales Promotion, Digital Marketing, and Social Media Marketing. They Also Complete a Course Called Portfolio, Job Search Preparation and Job Shadow, Where They Learn How to Successfully Find the Job or Internship That They Want. Finally, Students Complete an Internship.

Facebook Digital Marketing Certificate

The Facebook Digital Marketing Certificate Runs Through Seattle Central College, Which is a Community College Attended by More Than 16,000 Students per Year. There Are a Total of 25 Credits in the Course. Tuition for Upper-division Classes at Seattle Central College is $240.10 for Residents and $257.44 for Non-residents.

This Course is Designed to Prepare Students for a Career in Digital Marketing and is Made up of Five Classes: Social Media Marketing, Digital Branding & Advertising, Digital Marketing Foundations, Email Marketing, and Marketing Analytics & Performance Optimization. Students Also Work on Material for a Portfolio That Shows They Know How to Develop and Implement a Strategic Marketing Plan and Analyze a Social Media and email Marketing Campaign.

Digital Marketing Certificate

Established in 2006, the Digital Workshop Center Offers a Variety of Online Certificate Programs That Take Place in a Bootcamp Format. the Digital Marketing Certificate Has 100 Hours of Instruction and Takes Six Months to Complete. It Costs $5,799, and There is a $200 Discount for Students Who Pay Upfront and in Full. There Are Also Several Payment Options.

Students Who Enroll in This Certificate Program Learn a Wide Range of Digital Marketing Skills Such As Creating Content to Target Customers, Using Market Analytics, and Best Practices in Digital Marketing. Students Also Learn About Conversion Rates and Benchmarks, Search Engine Optimization, Testing, and Exploring Different Social Media Channels. the Course Concludes with a Capstone Project That Takes Students from Concept to Delivery. in Addition, They Receive Career Coaching, Which Includes Job Search Help and Mock Interviews.

Social Media Marketing Certificate

eCornell is Cornell University’s External Education Unit. All of Its Courses Are Developed by Cornell University Staff. the Social Media Marketing Certificate is a 3-month Course That Requires 5 to 7 Hours of Work Each Week. Students Learn with a Cohort of 20 to 30 Other Students, and Group Discussions Are a Required Part of the Course. Tuition is $3,750, and Students Can Pay the Entire Amount Upfront for Access to the Entire Course at Once, Make Six Monthly Payments of $675, or Three Monthly Payments of $1,300.

The Program is Made up of Six Courses: Social Media Strategy, Social Media Marketing Across the Purchase Funnel, Creating Effective Content Marketing, Building the Brand Through Influencer Marketing, Social Listening and Community Management, and Measuring Social Media Marketing Success. Students Design a Marketing Strategy and Create a Marketing Campaign. They Also Learn About Social Media Marketing Best Practices and Create a Cross-platform Social Listening and Community Management System to Measure Their Success. the Course Also Comes with a Year of Free Access to Symposium, Where Students Have the Ability to Attend Live Zoom Sessions on Marketing, Held with Cornell Faculty Experts. There Are Symposium Events Several Times a Year.