Plan and execute social media strategies that connect creativity with data. Learn how storytelling, scheduling, and analytics drive sustainable brand growth.
Boost your social media marketing skills and stay on top of trends with our certificate program. Learn to create effective strategies on platforms like Instagram, Facebook, LinkedIn, YouTube, TikTok, and X (formerly known as Twitter) to grow your online following and stand out in the marketplace.
Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Discover how to create and manage effective Facebook ad campaigns. Learn about business pages, Facebook groups, targeted ads, review conversion tracking, audience targeting, and Facebook Pixel. Explore the Facebook algorithm, Meta Business Manager, content and interactions, Shopify integration, Meta Ads Manager, and more in this comprehensive workshop.
Learn how to develop a paid and organic marketing strategy for Instagram, including creating engaging content, mastering Stories, leveraging hashtags, capturing content, developing a community, creating a post cadence and collaborations. Also, discover how to create a business page, use paid advertising, and integrate Shopify with Instagram.
Learn how to market your business on LinkedIn by optimizing your profile, using search features, and implementing paid advertising. This workshop covers the benefits of LinkedIn, how to leverage a personal profile, creating a company page, and measuring marketing success.
In this hands-on training workshop, learn how to effectively use YouTube for social media marketing and develop a successful business content strategy. This workshop covers all aspects of video-based social media marketing, from creating a channel and editing content to monetization and using Shopify with YouTube.
Discover the fundamentals of text-based social media marketing on platforms such as X (Twitter) and blogging. Gain insights into current trends and develop a strategic approach to marketing written content, including techniques for audience engagement and cross-platform blogging.
Learn how to use TikTok for video-based marketing campaigns and create attention-grabbing content that drives sales and builds your following. This accelerated workshop explores the commercial side of TikTok and helps students develop a marketing strategy that works for them.
Learn how to incorporate AI in your marketing strategy with this in-depth course. Explore how to use AI-driven tools to help your SEO, SEM, social media marketing, analytics tracking, paid advertising, and more.
Social media marketing is the use of social media platforms (like Facebook, Instagram, and TikTok) to promote a brand and its offerings to its target audiences. An effective social media marketing campaign requires sound strategy and planning, just like any other marketing campaign.
Once you create the business’s profiles, you’ll need to maintain and optimize them. Social media marketing involves creating a content calendar and crafting posts combining text, images, videos, and stories that position your brand in a positive light and capture a relevant audience. It also involves responding to comments, likes, and shares to monitor your reputation and build a community. Social media marketing might also include paid social ads that allow your brand to appear in front of the right people at the right times.
Social media is a powerful tool for marketing. You can use it to engage with an audience, sell a product, disseminate information, and measure your results. Working in social media marketing can be both creative and analytical, and can lead to a successful and fulfilling career. Keep reading to learn more about social media marketing and the best training programs for you.
The sky’s the limit once you’re a social media marketing expert. If you’re an artist or maker, you can market your products on social platforms, engaging with online creative communities to extend your reach. If you’re an aspiring influencer, knowing the ins and outs of social media marketing can help you develop your personal brand and effectively translate that to your various channels. And, in a more general sense, social media marketing can create pathways to networking, professional connections, and personal relationships. So many kinds of relationships are forged online these days, and you never know who you’ll meet through Instagram, Facebook, or LinkedIn.
Social media marketing is a multifaceted field. From SEO to paid ads, video, and image content to carefully crafted written words, your day-to-day life can be full to the brim with a variety of tasks. Content curation is one of the most important skills for a social media marketer to possess. Rather than creating your content, curation is when you search for relevant content from other sources and brands that you can leverage on your platforms. Most courses will teach you when to share, what to share, and how to share, in addition to being familiar with content sources and audience preferences.
You’ll also learn how to check metrics and reporting so you can track your successes and make informed decisions instead of relying on assumptions. Google Analytics, HubSpot, and Sprout Social are analytics tools you will most likely use as a marketer for social media.
Creating and maintaining a strong brand identity will also be covered, as will topics like community management and social media ethics. A quality course will provide a well-rounded education covering all the above (and more) so you can enter the field of marketing with confidence.
Social media is not hard to learn, but it does require continuous education to remain up-to-date with trends. Developing a content strategy can be more difficult than other traditional marketing efforts, especially when you take into account the amount of research needed to ensure you’re participating in relevant trends. But overall, social media marketing is considered a fairly easy subject to learn, especially for those who are passionate about social platforms and committed to mastery.
The traditional route of a four-year degree plus a minimum of two years of relevant experience means that it can take up to six years to master social media marketing. Luckily, there are multiple paths to learning social media marketing, including short-term digital marketing courses, which usually take three to four months. With a certificate in hand, you can prove your proficiency to potential employers. Plus, most courses will require you to develop several projects, resulting in a portfolio of work that you can use when applying as well. Courses can vary in length, from a few days to several months, depending on the depth and subjects covered, but most students can master the basic to intermediate skills in much less time than a college degree.
Social media marketers work closely with website optimization tools, so learning SEO would be helpful. Website Optimization/SEO specialists perform audits to check on Search Engine Optimization (SEO). You’d master leveraging keywords and content to drive traffic to a website and learn to check for easy-to-use website formatting, speed, mobile-friendliness, XML sitemap, and navigation. You’d learn to use tools like Google Analytics and SEMRush to improve website optimization and search engine rankings.
Digital marketing would also be a useful field to study as it encompasses a wider range of tactics than just social media. You could learn to write engaging emails that lead to conversions, craft articles for the web, and develop various other tactics depending on the audience and strategic campaign. Social media marketing is often viewed as a piece of digital marketing, so acquiring a more holistic skill set can lead to more career pathways and higher pay.
Technology is perhaps the most well-known industry in San Francisco, thanks to its location just 40 miles north of Silicon Valley cities like Cupertino, Palo Alto, and Mountain View. The Bay Area is also home to several tech giants like Salesforce, Instacart, Apple, and Lyft, and is a prime location for start-ups. The region employs more than 400,000 tech professionals, and you could be one of them.
Social and digital media is another thriving industry, consisting of more than 300 digital media companies like YouTube, Electronic Arts, Zynga, X (formerly known as Twitter), Dolby Laboratories, Pixar, Sony, Sega of America, Konami Digital Entertainment America, and PDI DreamWorks SKG. YouTube alone contributed $35 billion to the U.S. gross domestic product and supported over 390,000 full-time equivalent jobs in 2022, so it isn’t hard to see the success and growth of this industry in San Francisco and beyond.
Serving as an international center for trade, San Francisco has long been the gateway between America and the Pacific. It is the largest U.S. exporting region to Asia, with more than 71 consulates and foreign trade offices located in the city. It is also the tenth largest exporting region in the U.S. and the financial services epicenter of the West Coast housing 30 of the largest non-American banking institutions in the country like Barclays Bank of the United Kingdom, Sumitomo Bank of Japan, Banco di Roma of Italy, Banque Nationale de Paris of France, Hong Kong and Shanghai Bank of China, Industrial and Commercial Bank of China, HSBC, Lippo Bank of Indonesia and The Royal Bank of Scotland.
Regardless of the industry you choose to pursue, each field will need highly skilled social media experts to communicate their brand and connect with their target audience. Below are some of the top job titles you may see across various industries to help you pinpoint your exact career path.
Because social media marketing is such a popular and ever-growing field, there are several potential job titles that you could have. A Digital Marketer is responsible for designing, managing, and reviewing digital marketing campaigns. These campaigns can include email, text, paid ads, and social media marketing. The average salary in the U.S. for a Digital Marketer starts at $64,000, but you can easily earn more than six figures in San Francisco with enough experience.
Another job title is Social Media Strategist, and you spend your days designing social media blueprints, creating content, and managing client or company accounts. You can expect to make anywhere from $62,00-$71,000 in this role and could eventually progress to a Social Media Manager position.
You could become a Paid Search Manager and lead the day-to-day strategy, reporting analysis, and optimization of paid search campaigns. Ideal for those who are both creative and analytical, you can make $71,000-$83,000 in this position.
These are just a sampling of roles that will be available to you once you’re certified in social media marketing. Regardless of your job title or role, it’s easy to see that becoming certified in social media marketing can lead to a fulfilling and lucrative career.
The month-long Social Media Marketing Certificate from Noble Desktop will teach you all the fundamentals of social media marketing. Held live online, this course covers all the most-used social platforms: LinkedIn, YouTube, TikTok, Facebook, Instagram, blogs, and X. You’ll learn how to leverage each of these platforms to engage your target audience, enhance your brand awareness, and increase sales. This course also includes a lesson on streaming for social media that includes how to set up OBS for streaming and the benefits of streaming to Twitch, YouTube, and TikTok. This course concludes with a final section that teaches you about working in the social media industry while you create your professional portfolio. Included in your purchase is a one-year free retake and the certificate you receive upon completion.
Also offered by Noble Desktop, students in the Digital Marketing Certificate will develop an actionable, multi-tiered campaign optimized through search engine optimization (SEO), social media, paid search, content marketing, and email marketing. You’ll learn through live online sessions with an expert instructor in a small classroom setting and cover all the essential social media platforms for a well-rounded digital marketing education. Set-up assistance is available for students, as is one free retake and your certificate of completion. Payment plans and 12-month financing are available to make this course more accessible.
If you’re looking for something a little more specialized, Noble Desktop also offers an Instagram Marketing Bootcamp that focuses solely on the Instagram platform. This short workshop explores platform functionality and advertising. You’ll be introduced to current social media marketing trends and develop a marketing strategy that works for you. Topics covered include the Instagram platform and its social impact, how to develop a successful social media strategy, how to create visual content that increases engagement and drives sales, and how to gain a following and expand your reach.
Want to offer in-person or online training to your office or team? Noble Desktop can help. They offer a variety of corporate training programs, including in Premiere Pro. You can order vouchers in bulk at a discount, choose which courses are available to employees, and even let your employees choose their own schedule. Plus, you can choose to have your training hosted at a location of your choosing, live online, or at Noble Desktop’s Manhattan office.
With a top-notch customizable curriculum and instructors who are experts in their industries, Noble Desktop’s corporate training caters to your business or organization’s needs. For more information or to schedule a free consultation, you can reach out to Noble Desktop at corporate@nobledesktop.com.
If you’re searching for professional opportunities in fields related to tech, design, business, and data, look no further than San Francisco. The city is a global hub for innovative technologies, startups, and financial institutions, with some big-name companies like Google and Wells Fargo calling the Bay Area home. Social media marketing is one skill that's worth learning in San Fran because it lets you develop a brand, connect with consumers, and create content that actually gains more traffic. It can help you land a job at any number of Bay Area companies where competition is typically pretty fierce. Through Noble Desktop’s quality instructors, you’ll be able to start your career in one of these fields quicker than you think. Their combined decades of experience give professionals and aspiring experts the skills that they’ll need to excel in a real-world setting without having to sacrifice hands-on learning. It’s an ideal place to find training that teaches technical skills and practical applications to serve you well in the job search and beyond.
As an experienced educator, researcher, and conference speaker, Dr. Deanne Larson brings her industry experience to the classroom, often teaching classes related to data, AI, Python, and project management. Her professional career is exceptional, beginning with her earning three doctorates in Computer Science (AI), International Management, and Management, as well as a Master’s in Business Analytics. Beyond academia. Dr. Larson has also worked in the field of data science and analytics for over 20 years, serving as an advisor to Fortune 500 companies, global enterprises, and FinTech startups through her firm, Larson & Associates, LLC. Her work spans AI-driven strategies, fraud detection machine learning models, and data governance solutions in cloud and blockchain environments. Her extensive training and career accomplishments give her the credibility to impart her knowledge to her students.