Companies in San Francisco and Silicon Valley are continually on the lookout for digital marketing talent. A LinkedIn search in early 2025 revealed more than 2,000 SEO and digital marketing jobs in the San Francisco area in industries like technology, finance, ecommerce and retail, media and publishing, healthcare, and hospitality and travel.
SEO and Digital Marketing Careers in San Francisco
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SEO Specialist: SEO Specialists are responsible for improving website rankings and increasing organic traffic. BuiltIn.com reports a salary range between $50,000 and $90,000 a year for SEO Specialists in San Francisco, depending on experience.
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Digital Marketing Analyst: Digital Marketing Analysts collect, analyze, and report on campaign data. They work with a marketing team to analyze the effectiveness and reach of digital marketing campaigns. According to Indeed.com, Digital Marketing Analysts in San Francisco earn between $115,000 and $150,000 annually.
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SEO Manager: SEO Managers oversee SEO strategy and web optimization teams. The teams analyze web traffic and make targeted recommendations to increase user engagement. The salary range for SEO Managers in San Francisco is between $92,000 and $118,000 a year, according to BuiltIn.com.
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Content Marketing Manager: Content Marketing Managers supervise teams that develop strategies for creating and publishing content, often based on SEO keywords. BuiltIn reports a salary range of $75,000 to $180,000 a year for Content Marketing Managers in San Francisco.
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Social Media Manager: Social Media Managers oversee the creation of social media marketing campaigns and handle the day-to-day work of running a brand or group's social media presence. A Social Media Manager in San Francisco can earn between $65,000 and $160,000 a year, according to BuiltIn.
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Digital Marketing Manager: Marketing Managers oversee a team of marketing professionals who find ways to grow the business they're working for, design campaigns to meet company goals, and analyze and report on the results. Glassdoor lists the annual salary for a Digital Marketing Manager in San Francisco between $100,000 and $180,000.
Industries Hiring SEO and Digital Marketing Professionals in San Francisco
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Technology: Adobe, Salesforce, and Snap Inc. Are prominent tech companies that employ professionals for SEO and digital marketing roles in San Francisco. Salesforce and Adobe both recently posted SEO job openings on Indeed.com. Additionally, Workwell Technologies is advertising for a Regional Marketing Manager, and Freshworks is hiring a Director of SEO and Demand Generation Content.
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Finance: Financial services is another major industry in San Francisco. Online banking companies Chime and SoFi are advertising for SEO Managers and SEO Strategists. Personal finance platforms, including Square, NerdWallet, Airwallex, and Credit Karma, are often looking for Web Optimization Specialists and Content Marketers.
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Ecommerce and Retail: Ecommerce companies based in San Francisco, like BigCommerce, ROOM, Recoup, and Astound Commerce, and brick-and-mortar retailers, like Gap Inc., Williams-Sonoma, and Old Navy, recruit Digital Marketers and SEO Specialists to drive online sales.
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Media and Publishing: Digital media companies use SEO Specialists to increase the visibility of their content and build an audience. Some companies currently hiring SEO professionals in San Francisco include Sojern, Rokt, Integral Ad Science, Epic for Kids, Weebly, Let's Enhance, ZoomForth, Philo, and Magisto.
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Healthcare and Biotech: Digital Marketers use SEO to help healthcare professionals build their practices and biotech companies reach potential customers. Some healthcare and biotech companies hiring SEO experts to grow their businesses in San Francisco include Endpoint Clinical, Grail, Invitae, Calico Life Sciences, Helix, Astellas Gene Therapies, and Fibrogen.
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Hospitality and Travel Tech: San Francisco hotels, restaurants, and travel companies hire SEO Specialists and Digital Marketers to build communities on social media and drive traffic to websites where customers can make reservations. Some companies hiring in this area include Toast, Lyric, Stayflexi, Seasoned, Sojern, Explorest, Canary Technologies, Way2B1, and NexTravel.
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Marketing Agencies and Consulting: Digital marketing agencies help clients establish an online presence and use SEO and social media to build their brands. Some San Francisco area marketing agencies include Metric Theory, BayCreative, Demonstrate, Extractable, Firewood, ForwardPMX, Honeycomb.io, and Lorenzo Gutierrez Digital Marketing.
Trends Affecting SEO and Digital Marketing Jobs in San Francisco
San Francisco is a strong tech hub and continues to offer a rapidly growing market for SEO jobs. Job boards list thousands of openings, with ZipRecruiter reporting over 3,100 digital marketing positions available. Salaries for Digital Marketers and SEO Specialists are some of the highest in the country, with competitive benefit packages to attract top talent.
Many companies in San Francisco welcome remote and hybrid work models, increasing opportunities for talent beyond the Bay Area. The Bay Area's startup ecosystem also contributes to unique career opportunities in marketing, with roles that combine various skills such as SEO, content strategy, and general marketing. Furthermore, there is a growing trend towards hiring contract and freelance talent. As employers seek multi-skilled marketers who can analyze data and adapt to new tools, the industry continues to evolve, raising the expectations for potential candidates while also providing substantial rewards for those who can meet these challenges.
