Digital Marketing Classes Phoenix, AZ

This program aims to give students the fundamentals to succeed in the fun and growing field of digital marketing. The course curriculum covers a wide range of important marketing topics, including the tactics and digital channels to create successful campaigns. Students build skills quickly through GA's hands-on approach, and students will get comfortable using social media, search optimization, conversion best practices, and Google Analytics to improve digital marketing efforts. Graduates of the program walk away with a capstone project in addition to foundational skills required to build a career in digital marketing.

Professionals who want to develop their digital marketing skills can enroll in this digital marketing course. This course features industry leaders who teach you about branding, search marketing, social media campaigns, and other aspects of digital marketing strategy. You will learn about demographics, brand voice and positioning, SEO and Google ad positioning, and how to manage effective digital marketing campaigns. Graduates will come away with valuable skills in marketing strategy.

In this digital marketing program, students will learn to use digital marketing tools such as Hootsuite, Google Analytics, Facebook Ads Manager, and Google Ads to develop content, analyze data, and manage social media and search engine marketing content. Each module of this online or on-campus program culminates in a realistic real-world project. After graduation, students have access to a Career Success Program.

This 4-day digital marketing program is designed to give participants a comprehensive overview of digital marketing and various components of digital marketing. The course starts with an overview of digital marketing and then shifts towards web optimization and SEO. The course continues with email, digital advertising, social media, and other key platforms for effective marketing. Students receive a certification at the conclusion of the course, along with online learning access.

Get started with search engine marketing in this Google Ads introductory course. Students will learn the basics of search engine marketing, how to setup campaigns with Google Ads, how to track success of campaigns, and more. Students will work on projects during the course and work in Google Ads to get comfortable in the tools. Topics include keyword research, writing ad copy, reporting and performance, leveraging Google Analytics, and more.

This advanced Google Ads course build off knowledge from the introductory course and teaches students advanced concepts and strategies for search engine marketing. Student will learn techniques for optimizing keyword lists, use dynamic keyword insertion, advertise with Google's Content Network, leverage geo-targeting, and more. Topics include Google's Display Network, keyword optimization, ad copy optimization, conversion tracking, and Ads reporting.

In this introductory Google Analytics course, students will get comfortable working in Google Analytics for web and marketing analytics. This course is geared towards web designers, web analysts, online marketers, and business people looking to glean insights with Google Analytics. This course covers web analytics fundamentals, Analytics basics, various reports in Google Analytics, segmentation, filtering, goals, funnels, and Google Ads integration.

This advanced Google Analytics course is meant to teach individuals advanced features in Google Analytics in a hands-on way. Students will learn to setup intelligence alerts, work with Google Tag Manager, setup advanced filtering and segmentation, create event tracking, and more by working on exercises in the tool. Topics include Google Tag Manager, ECommerce tracking, social media analytics, event tracking, and custom dimensions and metrics.

Optimize your website with the skills you learn in this beginning-level, two-day SEO essentials course. The hands-on instruction helps students learn SEO best practices and the skills they need to execute these principles. Daily self-evaluations keep everyone on track, and real-world demonstrations help students apply newly-acquired skills. Specific topics include keywords research, content creation, manual optimization, click-through rate improvement, SERP ranking optimization, monitoring progress, avoiding pitfalls, search basics, blog optimization, and SEPO creativity.

Monetize some common social media platforms in this one-day beginning Twitter/Facebook Social Media Marketing course. Students learn best practices for driving traffic to your page, promoting brand awareness, and engaging customers. Participants also use third-party add-ons to bolster their marketing efforts. Specific topics include online marketing basics, separating business and personal accounts, putting together a marketing funnel, optimizing Tweets, leveraging key Facebook features, using iFrames to customize Facebook pages, using analytics, and managing workflow.