Explore social media marketing as both an art and a science, combining content design, analytics, and audience insights to grow brand presence.
Boost your social media marketing skills and stay on top of trends with our certificate program. Learn to create effective strategies on platforms like Instagram, Facebook, LinkedIn, YouTube, TikTok, and X (formerly known as Twitter) to grow your online following and stand out in the marketplace.
Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Discover how to create and manage effective Facebook ad campaigns. Learn about business pages, Facebook groups, targeted ads, review conversion tracking, audience targeting, and Facebook Pixel. Explore the Facebook algorithm, Meta Business Manager, content and interactions, Shopify integration, Meta Ads Manager, and more in this comprehensive workshop.
Learn how to develop a paid and organic marketing strategy for Instagram, including creating engaging content, mastering Stories, leveraging hashtags, capturing content, developing a community, creating a post cadence and collaborations. Also, discover how to create a business page, use paid advertising, and integrate Shopify with Instagram.
Learn how to market your business on LinkedIn by optimizing your profile, using search features, and implementing paid advertising. This workshop covers the benefits of LinkedIn, how to leverage a personal profile, creating a company page, and measuring marketing success.
In this hands-on training workshop, learn how to effectively use YouTube for social media marketing and develop a successful business content strategy. This workshop covers all aspects of video-based social media marketing, from creating a channel and editing content to monetization and using Shopify with YouTube.
Discover the fundamentals of text-based social media marketing on platforms such as X (Twitter) and blogging. Gain insights into current trends and develop a strategic approach to marketing written content, including techniques for audience engagement and cross-platform blogging.
Learn how to use TikTok for video-based marketing campaigns and create attention-grabbing content that drives sales and builds your following. This accelerated workshop explores the commercial side of TikTok and helps students develop a marketing strategy that works for them.
Learn how to incorporate AI in your marketing strategy with this in-depth course. Explore how to use AI-driven tools to help your SEO, SEM, social media marketing, analytics tracking, paid advertising, and more.
Social media literacy makes up a significant percentage of today’s marketing outreach programs. Professionals need to use Facebook, X (formerly known as Twitter), Instagram, TikTok, and other digital platforms to the best of their abilities. By learning how to effectively use these platforms, businesses can improve their consumer outreach and ensure that their products receive more audience attention.
You can improve your marketability as a professional by both improving your familiarity with updated SEO strategies and growing your digital marketing literacy. Philadelphia is home to several corporate organizations looking to put your new skills to use—so, where can you start the learning process? Social media marketing classes are designed to help all interested parties take the next step in their professional careers.
Across Philadelphia, retailers rely heavily on social media marketing. Urban Outfitters, for instance, is headquartered in Philly and hires social media marketing experts to showcase products via photos and videos as a means of promoting sales. Urban Outfitters and other brands like it will engage with their consumer base on these applications by responding to comments and posting interactive stories with polls and question boxes. It’s essential for driving not only in-store traffic, but also online purchases, since it’s easy to provide a link that goes directly to the website.
Philadelphia is a big place for tourism, and as such, there are many restaurants, bars, hotels, and tour groups taking advantage of social media to get the word out. Companies ranging from Hotel Monaco to the Philadelphia Brewing Company use social media to interact with potential visitors and keep people up to date with the latest products, services, and changes within the company. Hospitality and tourism companies understand the power that social media wields, so it’s essential to expand their business.
Colleges and universities across Philadelphia, such as the University of Pennsylvania, Drexel University, and Temple University, have incredibly strong social media presences. This is vital for higher education institutes for several reasons. First, it’s one of the easiest ways to engage with current students and inform them of any changes to campus or policy. Second, prospective students are likely to check on the different social media pages to compare universities. By building a solid social media presence, universities can entice more applicants. Lastly, social media allows alumni to keep up with the university and perhaps feel compelled to donate.
Social media marketing education can do more than just improve a person’s career. The certifications offered through Noble Desktop and comparable programs can also facilitate career changes. Parties who pursue certifications and additional education can find themselves taking positions as Digital Marketers, Marketing Analysts, Digital Strategists, Social Media Strategists, and Marketing Managers.
Digital Marketers use social media platforms and each one’s affiliated tools to increase their business’s brand awareness. Comparatively, marketing analysts assess a Digital Marketer’s success and can use data related to a social media campaign to draft future outreach initiatives.
Digital Strategists can integrate SEO content and digital marketing staples into a business’s more permanent structures, while Social Media Strategists work in tandem with Digital Marketers to brainstorm (and schedule) future media outreach. Finally, Marketing Managers serve as both supervisors and aids to all teams looking to make the most of today’s social media markets.
What do all of these roles have in common? Besides their foundation in social media, all of these positions are sought after in the City of Brotherly Love. Philadelphia is particularly generous to its digital strategists. While the average salary of a social media mogul rests between $58,000 and $66,000 per year, digital strategists living in Philadelphia can earn an annual salary of about $123,000.
In-person courses may let you connect with your industry peers, but traffic in Philadelphia can be a hassle. That’s why programs like the ones at Noble Desktop make live online social media marketing classes easily accessible to participants.
Some of Noble Desktop’s courses include a Social Media Marketing Certificate and the Digital Marketing Certificate. These provide an in-depth overview of the entire field, so you will gain a good sense of how social media marketing works in the real world. The Digital Marketing Certificate also dives into other useful marketing techniques, such as SEO, email marketing, and paid advertising. The Social Media Marketing Certificate covers major platforms like Instagram, TikTok, Facebook, YouTube, LinkedIn, and X (Twitter).
Noble also offers courses in specific platforms such as the Facebook Marketing Bootcamp, LinkedIn Marketing Bootcamp, and Instagram Marketing. They also provide a Content Marketing Bootcamp, where you’ll learn how to create content like photos, videos, and stories that engage with the consumer. If you’re curious about streaming services, consider the Streaming for Social Media course that delves into effective streaming techniques and strategy.
Noble Desktop offers in-person and live online corporate social media marketing courses if your Philadelphia-based company could benefit from some new and improved social media marketing skills. Noble can come to your company’s headquarters to provide the training or deliver it live online through a platform like Zoom. Those who prefer their teams learn social media marketing on their own time can purchase vouchers at a discount for virtual group classes. Professionals looking to schedule in-person or live online corporate social media marketing courses can contact hello@nobledesktop.com for more information about upcoming courses.