Design impactful social media campaigns with lessons in analytics, brand voice, and cross-platform promotion.
Boost your social media marketing skills and stay on top of trends with our certificate program. Learn to create effective strategies on platforms like Instagram, Facebook, LinkedIn, YouTube, TikTok, and X (formerly known as Twitter) to grow your online following and stand out in the marketplace.
Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Discover how to create and manage effective Facebook ad campaigns. Learn about business pages, Facebook groups, targeted ads, review conversion tracking, audience targeting, and Facebook Pixel. Explore the Facebook algorithm, Meta Business Manager, content and interactions, Shopify integration, Meta Ads Manager, and more in this comprehensive workshop.
Learn how to develop a paid and organic marketing strategy for Instagram, including creating engaging content, mastering Stories, leveraging hashtags, capturing content, developing a community, creating a post cadence and collaborations. Also, discover how to create a business page, use paid advertising, and integrate Shopify with Instagram.
Learn how to market your business on LinkedIn by optimizing your profile, using search features, and implementing paid advertising. This workshop covers the benefits of LinkedIn, how to leverage a personal profile, creating a company page, and measuring marketing success.
In this hands-on training workshop, learn how to effectively use YouTube for social media marketing and develop a successful business content strategy. This workshop covers all aspects of video-based social media marketing, from creating a channel and editing content to monetization and using Shopify with YouTube.
Discover the fundamentals of text-based social media marketing on platforms such as X (Twitter) and blogging. Gain insights into current trends and develop a strategic approach to marketing written content, including techniques for audience engagement and cross-platform blogging.
Learn how to use TikTok for video-based marketing campaigns and create attention-grabbing content that drives sales and builds your following. This accelerated workshop explores the commercial side of TikTok and helps students develop a marketing strategy that works for them.
Learn how to incorporate AI in your marketing strategy with this in-depth course. Explore how to use AI-driven tools to help your SEO, SEM, social media marketing, analytics tracking, paid advertising, and more.
Social media marketing involves using platforms like Instagram, TikTok, X (formerly known as Twitter), and Facebook to promote your brand and its services, connect with the intended audience, and increase engagement. It involves creating and sharing content that resonates with your followers, whether that’s a fun, informational video or a live-streamed video. The goal is to build a strong online presence, establish the company within the community, and turn followers into loyal, continuous customers.
The first form of social media emerged in the early 2000s with platforms like Myspace and Facebook, but social media marketing truly exploded with the emergence of platforms like Instagram and TikTok. Businesses started to see the potential of connecting with their audience online, and over the years, social media has become one of the most powerful marketing tools. With Facebook Ads, Instagram reels, and TikTok Shop, there are now more ways than ever to connect with consumers.
Social media marketing training opens up a world of new opportunities across various industries, job titles, and projects. From retail and hospitality to tech and education, businesses of all types use social media these days. Almost every company has a social media presence where they can interact and build trust with the community, so if you are interested in what you can do with social media marketing training, know that the possibilities are endless.
In terms of the projects you could create, you may work on creating content such as videos and photos, as well as scheduling these posts to be uploaded. Additionally, a social media marketing professional may work with other digital marketers, manage influencer partnerships, conduct research on the latest trends, and monitor the competition. Each day is different, and each product offers new, unique challenges. With so many social media platforms to utilize, it’s an incredibly exciting field to work in.
Social media marketing skills are also useful for non-professional purposes. You could use your skills to promote a blog based on your experiences. Similarly, if you have a side hustle such as knitting scarves and hats or making candles, you could start a social media page to entice customers to purchase your products. Beyond that, you could simply learn how to become an influencer on TikTok or Instagram. Whether you’re looking to boost your personal brand, sell products, or just share your passions with the world, social media marketing gives you the tools to make it happen.
Each social media marketing class differs in length, depth, and subject matter, but you can expect to learn a few specific skills across the board. Obviously, social media marketing classes focus on social media platforms and using design software to convey a well-thought-out story. However, some may focus on search engine optimization or data analytics. Whichever path you take, you’ll learn how to create effective social media marketing campaigns that resonate with an intended audience.
The main part of learning social media marketing is using social media platforms. This is especially true because each social media platform is used differently, so it will likely be discussed at length. For instance, LinkedIn is for professional networking, whereas TikTok is more playful. X can be used for more text-based messaging, whereas Instagram offers a multimodal way to engage with audiences. Understanding how to leverage each platform, use the different features and tools, and interact with consumers is imperative.
Some courses will cover search engine optimization (SEO), which is more of a generalized digital marketing technique that can be applied to social media marketing as well. Students in a social media marketing class will learn how to increase the chances of consumers finding your webpages, social media accounts, and other online platforms. This ability to boost your visibility and increase traffic to your webpage is a vital skill and can make your social media marketing efforts more effective.
Another digital marketing skill includes analytics. Some social media marketing classes may cover this skill to help students enhance their social media marketing campaigns. By analyzing data, you can gain insights into what your audience wants from your brand. This allows you to figure out what’s working in your campaigns and what you need to change. You can engage with followers more authentically as a result and feel like your messaging is hitting the mark.
The hands-on experience you get with design software will make your social media marketing far more effective. With Adobe Creative Cloud tools such as Photoshop, Premiere Pro, and Illustrator, you can post far more refined and professional videos and pictures. Likewise, you can create logos, icons, banners, and other branding material. Mastering these design tools, along with practicing basic design principles, can really boost your social media marketing efforts.
One of the best skills for a social media marketing professional is the ability to tell a story, communicate ideas, and engage with an audience. To do this, you’ll practice creating on-the-nose content that speaks to the intended audience. By maintaining a strong social media presence and taking an interest in your consumers and fan base, it’ll be easier to keep them engaged. With these skills, you can tell a story through carefully crafted posts, communicate through direct messages and comments, and build a loyal community online.
For some, learning social media marketing is a breeze, whereas others may have some difficulty. It’s all about your previous experience and the ability to pick up on new forms of technology. You may face some challenges ranging from navigating different platforms to creating content. But don’t let the difficulties get you down too much. There’s no telling what you can overcome with ample practice and persistence.
One of the toughest parts of learning social media marketing is staying up-to-date on all the changes to the applications. Each platform has unique features, quirks, and tools that can make or break your marketing techniques. Once you get familiar with the landscape, it may change altogether. Additionally, creating content can be a challenge. While you may get into the groove of it, you can easily hit a wall if you feel like you’ve spent all your creative energy.
If you’re looking for a basic understanding of social media marketing, you can spend anywhere from a few days to a few months learning the material. This depends mostly on the level of depth you wish to achieve. However, if you want to become a professional in the field, expect to spend a greater deal of time studying. While you’ll likely be a continual learner in your career as a Social Media Marketer, to get to the point of comfort and being on your way to continued growth as a professional.
When it comes to learning social media marketing, you have to choose the right course to suit your needs and learning style. One of the first considerations is whether you want an in-person or online course. In-person classes offer the most traditional form of learning that many are accustomed to, so it’s relatively effective. The neutral learning environment makes the process easier and the instructor being present can help with any issues that arise. You may need to consider your schedule to make the commute, and to ensure you have reliable transportation, but this may be a non-issue depending on your situation.
Live online classes are another option. They’re a little less interactive due to the virtual setting, but the instructor still provides feedback and students still complete hands-on activities and projects. This format is far more flexible and gives students the option to learn on weekends or at night, which makes sense for current working professionals looking to shift focus. You might run into technical issues but this isn’t guaranteed, especially if you have a relatively consistent internet connection.
Asynchronous classes are the last option to consider. They are hands-off, meaning you teach yourself. Without an instructor, you will have to answer questions by yourself and continue without feedback, so you may not know if you’re on the right track. If you’re a working social media marketing professional, you may benefit from this type of class but if you’re a total beginner who wants to turn this into a career, you’ll need a far more immersive and hands-on learning experience.
You can learn basic social media marketing skills for free online with the help of various resources. This may include social media pages where you can evaluate various companies and their marketing tactics or chat rooms where you can ask social media marketing professionals about their experiences. Exploring training center websites is also a good idea as they typically provide lots of resources. For example, Noble Desktop has a Free Seminar page where they post pre-recorded lectures and lessons. They also have a YouTube channel that has playlists on different subjects and tools. While these are useful, and good supplements to professional training, they cannot be considered a professional training method.
If you’re studying social media marketing, there are a few additional skills you can pick up that will enhance your marketing approach. First, consider video editing and motion graphics. Since many social media platforms like Instagram, YouTube, and TikTok allow users to post videos, it’s worthwhile learning how to edit your content. Likewise, knowing how to incorporate fun animations and graphics adds an extra burst of creativity.
You may want to learn graphic design as well. This makes your posts look more enticing and professional thanks to the use of design principles. By taking elements like balance, contrast, and hierarchy into consideration, your social media content will come across as authentic, strong, and engaging. You may want to learn project management skills too such as budgeting, staying organized, and adhering to a timeline. These skills, paired with your social media marketing expertise, will give you a well-developed arsenal of tools.
Social media marketing has become essential across many industries, and those in Orlando are no exception. From tourism and aerospace to entertainment and finance, businesses in these fields harness social media platforms to connect with their audiences, increase engagement, and promote their services and products. Each industry uses social media marketing differently and uses platforms, techniques, and strategies differently. If you want to work in social media marketing in the Orlando area, consider how you could fit into some of these top industries.
Orlando is a hotspot for visitors mainly due to the beautiful weather, theme parks, resorts, and attractions. This combination attracts millions of domestic and international visitors yearly, whether they visit Walt Disney World or the Central Florida Zoo. As such, it’s no surprise that many residents work in the tourism and hospitality sectors. Local businesses create jobs, develop a new culture, and support the economy, ultimately driving in more revenue for the city and state.
When it comes to the tourism industry, social media marketing is paramount. It’s one of the best ways to showcase the exciting new attractions, services, and products that companies offer. Businesses like hotels, restaurants, and tour groups use social media platforms like Instagram and Facebook to share photos of delicious meals, exciting events, and travel tips before coming to the area. They create content that encourages a wandering spirit and shows all the reasons to visit the area. Engaging with followers and providing useful information is bound to encourage more visitors, so the tourism industry truly relies on social media marketing.
With companies such as Lockheed Martin, Skylink Inc., and General Dynamics Mission Systems, it’s no surprise that Orlando has a large aerospace and defense industry. This sector plays a huge role in the local economy and provides high-tech jobs, advancements in air travel, and new defense systems. This includes everything from commercial air travel to national security, so it’s a wide-ranging and incredibly important industry.
Even aerospace companies use social media to share innovations, connect with other industry experts, and showcase successful projects. In addition, it’s a useful way to build a relationship with customers. For example, airlines such as Delta and American Airlines have social media pages where they can update consumers on their flight expectations, share useful information regarding airport safety, and highlight new and exciting technological advancements. Social media marketing helps businesses stay on top of their game and create a strong reputation in a relatively crowded market, so it’s immeasurably useful.
Beyond theme parks, zoos, live shows, and numerous attractions, Orlando is still all about entertainment. The city is a major player in the development of other forms of entertainment, ranging from engineering for theme parks, video game development, and film and television. The entertainment industry is tightly tied to other industries like tourism, tech, and hospitality as a result of all the different levels that are part of this field.
Social media marketing is essential for the entertainment industry as it’s all about generating new engagement and connecting with fans. Companies use platforms like Instagram, LinkedIn, TikTok, X, and Facebook to promote their new ideas and give more insight into the behind-the-scenes work that goes into creating the forms of entertainment everyone loves. Whether it’s highlighting a new show or sharing clips of new rides, social media helps keep people excited about everything that’s happening in Orlando. It’s a smart way to keep people excited about the next fun thing.
The finance industry in Orlando is steadily growing with numerous banks, investment firms, and other financial services companies popping up every year. This sector plays a crucial role in supporting local businesses and helping residents manage their money. This can include handling loans, investments, retirement planning, or mortgages. As the city continues to grow and sees more visitors and new residents, the need for secure, trustworthy financial services will only increase. As such, finance is important to the economy in Orlando.
Finance companies utilize social media marketing for several reasons. First, it’s an ideal way to keep up with their intended audience and build a client-company relationship. They use platforms such as Instagram, Facebook, LinkedIn, and X to share insights into new services and educate their clients on different financial concepts. Second, financial institutions use social media marketing to position themselves as knowledgeable, trustworthy resources. Finances are a touchy subject, so it’s important that customers feel they are putting their finances in good hands. Lastly, social media marketing attracts potential new customers. All in all, this makes social media an increasingly important tool in the finance world.
Orlando has many opportunities for social media marketing professionals. The salaries are typically relatively lucrative as well, regardless of the industry in which you work. If you are interested in working in this field in Orlando, read the following sections to learn more about the potential opportunities in this area.
Social Media Strategists develop long-term strategies and goals for a brand’s social media presence. They increase engagement, analyze audience behavior, and keep up with trends in the market to create content that resonates with their demographic. This ensures that the social media campaigns align with the brand as well as the consumer’s needs. According to Glassdoor, the average Social Media Strategist earns roughly $59,000 each year, but the range is generally anywhere between $49,000 and $89,000.
A Digital Marketer performs a broad range of tasks, from social media content creation and email marketing to analytics and SEO techniques. They use various digital channels to increase traffic to the company, generate leads, and boost sales. Ultimately, they use these platforms to increase brand visibility and consumer engagement. Indeed shares that Orlando-based Digital Marketers earn roughly $65,000 each year on average. However, working your way up the ranks to Vice President of Digital Marketing can land you with a yearly average salary of nearly $168,000.
Social Media Managers oversee the daily operations of a marketing team. They ensure content is scheduled for posting, respond to followers, monitor trends, and approve new techniques. They take a hands-on approach to marketing as they are responsible for ensuring everything the brand puts out is engaging, enticing, and effective. A Social Media Manager in Orlando earns anywhere between $42,000 and $74,000, according to reports from Glassdoor. However, there’s room for growth in this field. As an Associate Director of Social Media Management, you could earn anywhere between $59,000 and $107,000.
A Marketing Analyst collects, interprets, and reports on trends in audience behavior, previous marketing strategies, or other digital marketing metrics. They provide ways the company can improve its digital presence on social media and ensure that all efforts are data-driven to keep up with audience demands. The salary expectations for a Marketing Analyst in Orlando range from $50,000 to $82,000, according to salary data compiled from Indeed. Senior Marketing Analysts can earn even more—closer to $89,000.
For an all-encompassing overview of social media marketing techniques, tools, and practices, consider the Noble Desktop Social Media Marketing Certificate. This 72-hour course equips you with the essential skills to help you determine an effective social media strategy that connects with the audience and increases consumer engagement, which ultimately boosts sales. You’ll complete projects rooted in paid advertising, SEO, landing pages, and other branding content. After studying platforms like Instagram, TikTok, YouTube, X, and LinkedIn, you’ll have a well-developed portfolio and a certificate of completion to show for all your hard work.
If you want a more generalized digital marketing education, consider the Digital Marketing Certificate course. Noble Desktop offers this 120-hour course that gives you insight into digital marketing techniques to help you promote your business. You’ll conduct keyword research, increase your website’s search rankings, create successful email campaigns, and boost overall engagement, viewership, and sales. You’ll use tools like Google Analytics and Ads as well as platforms like Instagram, Facebook, LinkedIn, and YouTube. You’ll leave with a certificate of completion, an enhanced resume, and a well-developed portfolio.
The SEO Bootcamp from Noble Desktop is a shorter course, spanning only 12 hours, but it provides a thorough overview of SEO techniques. Students will learn how search engines work, as well as techniques to make their websites rank higher on search engine results pages. You’ll learn on-page and off-page optimization, as well as the best SEO tools to keep track of what the competition is doing with their techniques. In addition, you’ll learn how to optimize your website’s search results for mobile applications. This bootcamp is a perfect overview of effective SEO techniques and a fantastic addition to your social media marketing education.
BrainStation offers a Social Media Marketing Certificate course that shows students how to use different social media platforms over 21 total hours. Students will learn about these platforms by utilizing data, effective strategies for engagement, and different social media management platforms. Additionally, students will create a realistic social media campaign that they will see from start to finish.
The Facebook Advertising Course from Certstaffix Training spans one day and teaches students how to use the basics of Facebook Ads. Specifically, students will learn how to create and run ads with Facebook as well as use tracking, A/B testing, analytics, and reporting skills.
At Certstaffix Training, the YouTube for Business Course gives students thorough insight into using YouTube for business purposes. This is a useful platform for attracting new customers, so the instructor will cover the techniques and tools in-depth. Specifically, students will learn how to monetize their YouTube content and use different equipment for high-quality videos. Students learn ways to promote their business and attract new customers as well.
Corporate training can transform a business and make your social media marketing team even more effective. If you want to provide your group with an engaging and fun way to learn as a group, consider the training options at Noble Desktop. Here, you can explore one particular social media platform, a design application, or get a general overview of social media marketing techniques. The choice is entirely yours, as the training options are customizable. Everyone will learn at the same pace and follow along with the same material, so you can guarantee the team will work like a well-oiled machine after it’s all said and done.
You can choose from in-person or live online training, allowing everyone to join regardless of their schedule, location, or preferences. In addition, Noble Desktop gives your organization the option to purchase bulk vouchers for regular classes at a discounted price. This means your team can continue learning without worrying as much about the budget. If you are interested, reach out to Noble Desktop at corporate@nobledesktop.com for more information on pricing, scheduling, and training options.