Digital Marketing Classes Northern Virginia

This course teaches students how AI enhances video production by automating tasks such as color correction, scene detection, and motion tracking. It also covers the integration of AI tools into After Effects and Premiere Pro allowing students to create sophisticated animations and streamline post-production workflows with advanced AI capabilities.

The AI for Business Boot Camp focuses on leveraging generative AI tools for various business applications. Participants learn how to create effective prompts, automate tasks, and analyze data to enhance productivity and team collaboration. The course includes hands-on projects and case studies to apply AI in areas such as content creation and project management.

In this comprehensive digital marketing program, students will gain a broad understanding of the digital marketing landscape and then dive deeper into various categories of digital marketing. This full-time program runs over six weeks and includes career coaching. Students will learn to create campaigns that resonate with their audience, create a cohesive brand, and leverage a variety of marketing tools. Topics include content marketing, email marketing, social media marketing, search engine marketing, and analytics. Students will also finish the program with a digital marketing capstone project.

In this comprehensive digital marketing program, students will gain a broad understanding of the digital marketing landscape and then dive deeper into various categories of digital marketing. This part-time program can be taken over three months and includes career coaching. Students will learn to create campaigns that resonate with their audience, create a cohesive brand, and leverage various marketing tools. Topics include content marketing, email marketing, social media marketing, search engine marketing, and analytics. Students will also finish the program with a digital marketing capstone project.

This 4-day digital marketing program is designed to give participants a comprehensive overview of digital marketing and its various components. The course starts with an overview of digital marketing and then shifts toward web optimization and SEO. The course continues with email, digital advertising, social media, and other key platforms for effective marketing. Students receive a certification at the conclusion of the course, along with online learning access.

This crash course is meant to get individuals up and running with Google Analytics. Students will learn to leverage the tool to understand web behavior from users of their site, sources of traffic, and marketing effectiveness. Individuals will learn hands-on by working in the tool. Topics include creating a Google Tag Manager account, segmenting and filtering data in Google Analytics, interpreting information, and more foundational skills for Google Analytics.

This 4-day bundle combines Google Ads and Google Analytics training for individuals looking to add to their marketing toolkit. As part of Google Ads training, students will learn the basics of search engine marketing, how to run campaigns, how to manage and optimize an account, and more foundational Google Ads skills. Then, students will learn to use Google Analytics for web and marketing analytics. Topics include launching and optimizing paid-search campaigns, using Google Analytics to optimize marketing initiatives and understanding and interpreting reports in Google Analytics.

In this SEO course, students will learn the principles of search engine optimization and develop a plan to improve their SEO using various techniques. Students will go through a series of modules as they build a plan for tackling the multitude of SEO factors. Topics include SEO basics, developing a plan, site optimization, keyword strategy, link building, local search, and paid search.

This 3-day course is geared towards individuals looking to get up and running with Google Analytics for web analytics. Students will learn how to set up Google Analytics tracking, interpret data, and create reports. Topics include account setup and management, understanding each of the standard reports, experimentation, advanced metrics, and reporting.