Just as digital technologies have revolutionized virtually every industry, they have also entirely changed the marketing world. Today’s marketing experts must be familiar with the traditional basics of the field and how to apply those techniques to a rapidly evolving digital space. With the growth of social media, email marketing, and search engine optimization (SEO), these skills have become an entirely new career field: digital marketing.
Today’s digital marketers not only understand the foundational elements of motivating an audience but know how to apply them to everything between Facebook and Mailchimp. Between social media marketing and email newsletter marketing, digital marketers must know how to engage an audience and direct them toward a product or service in a user-friendly manner.
At the same time, digital marketers must be aware of technological impacts on their work. They can do this by considering SEO techniques within their marketing materials to ensure their company’s services appear at the top of a relevant Google search. Between these techniques and mastery of user engagement metrics, digital marketers must also be comfortable working with the technical data behind their campaigns.
Digital Marketing Careers in Minneapolis
There are many potential career options for digital marketers in Minneapolis. With dozens of hiring companies ranging from industry giants like Target and Best Buy to marketing startups and creative agencies, professionals with digital marketing skills are well prepared to succeed in the Minneapolis job market.
Specific career options and salaries depend primarily on the field in which a Digital Marketer decides to specialize. Still, as a whole, digital marketers in Minneapolis make roughly $80,000 each year. On the lower end of the salary scale, Social Media Strategist roles in the area can pay as much as $55,000 per year and are an excellent fit for any marketer interested in social media. For web optimization services, marketing specialists in Minneapolis can expect to earn $70,000 annually.
Digital marketing and Marketing Analyst positions, which involve evaluating the effectiveness of a given marketing campaign, can make between $60,000 and $80,000. Finally, managerial-level positions such as Marketing Manager and Paid Search Manager can earn qualified applicants as much as $70,000 to $100,000 per year.
The long-term projection for digital marketing careers in Minneapolis is even better news for aspiring marketers. For example, the Minnesota Department of Employment and Economic Development estimates that demand for marketing specialists in Minneapolis will grow by nearly 19 percent over the next decade.
In-Person Digital Marketing Classes in Minneapolis
With so many ways to become a Digital Marketer, educational options can be overwhelming. To ease this process, Noble Desktop has created a tool to search and compare digital marketing classes in Minneapolis. With the help of this tool, aspiring digital marketers can easily see the differences between local courses, allowing them to jump-start their careers in no time.
In-person courses, which offer top-notch instruction in a traditional classroom setting where students can easily make friends, are one possible option. Most local in-person courses are short and cover fundamentals, making them an excellent choice for beginners wanting to venture into the topic for the first time.
In Minneapolis, providers such as General Assembly, ONLC Training Centers, and Certstaffix Training, offer these courses. For the most true-to-form in-person experience, General Assembly provides a comprehensive digital marketing course and workshops on topics including SEO and Google Analytics.
In the case of ONLC Training Centers and Certstaffix Training, which offer courses in Facebook advertising, Google Ads, and Google Analytics, classes are held in a hybrid format. This means that students have access to the facilities and equipment provided by the company, but all instruction takes place remotely.
Virtual Digital Marketing Classes
Aspiring digital marketers who want to benefit from increased flexibility and more time should also consider the opportunities offered by virtual learning. In live online courses, students receive the same expert instruction and creative assignments. However, since the classes are held virtually, students are welcome to work from the comfort of their couch, bedroom, or home office.
As a national leader in tech education for decades, Noble Desktop offers a wide range of virtual digital marketing courses. Many of these courses, including the SEO Bootcamp, Google Ads Bootcamp, and Google Analytics Bootcamp, address the various digital marketing subfields that any professional needs to master. Other bootcamp topics include content marketing, email marketing, and digital marketing strategy.
For a more comprehensive experience, career-track learners can also enroll in the Digital Marketing Certificate course, which gives students an intensive look at various tools needed to succeed in digital marketing professions. Through a combination of expert mentorship and skills-focused training, the course prepares students to launch their careers. For students with a knack for social media and influence, Noble Desktop also offers a comparable social media marketing certificate focusing on the ever-growing niche. Less intensive bootcamps exploring marketing strategies for specific social media platforms such as Instagram, TikTok, and LinkedIn, are popular options.
Noble Desktop’s affiliates also offer digital marketing courses for a range of learners. For example, NYIM Training’s digital marketing courses include a comprehensive SEO Mastery Certificate course, which helps digital marketers understand the ins and outs of generating web traffic. NYC Career Centers offers great digital marketing courses as well, including workshops on Google Ads, SEO, Google Analytics, and social media marketing.
Corporate & Onsite Digital Marketing Classes
A holistic digital marketing strategy is crucial for any company hoping to succeed in our increasingly digital world. For this reason, Noble Desktop offers onsite and virtual digital marketing corporate training opportunities that can be custom-fit for businesses with different needs. For instance, while some businesses prefer to have instructors visit their location to conduct classes, others opt for employees to join live video conferencing sessions online.
In addition to booking private training, employers can purchase group vouchers for Noble Desktop courses at a significant discount. These vouchers allow employees to pick the time and location of their classes themselves, giving them more independence.
Please contact Noble Desktop with questions to learn more about customizable digital marketing training.