Boost your social media marketing skills and stay on top of trends with our certificate program. Learn to create effective strategies on platforms like Instagram, Facebook, LinkedIn, YouTube, TikTok, and X (formerly known as Twitter) to grow your online following and stand out in the marketplace.
Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Discover how to create and manage effective Facebook ad campaigns. Learn about business pages, Facebook groups, targeted ads, review conversion tracking, audience targeting, and Facebook Pixel. Explore the Facebook algorithm, Meta Business Manager, content and interactions, Shopify integration, Meta Ads Manager, and more in this comprehensive workshop.
Learn how to develop a paid and organic marketing strategy for Instagram, including creating engaging content, mastering Stories, leveraging hashtags, capturing content, developing a community, creating a post cadence and collaborations. Also, discover how to create a business page, use paid advertising, and integrate Shopify with Instagram.
Learn how to market your business on LinkedIn by optimizing your profile, using search features, and implementing paid advertising. This workshop covers the benefits of LinkedIn, how to leverage a personal profile, creating a company page, and measuring marketing success.
In this hands-on training workshop, learn how to effectively use YouTube for social media marketing and develop a successful business content strategy. This workshop covers all aspects of video-based social media marketing, from creating a channel and editing content to monetization and using Shopify with YouTube.
Discover the fundamentals of text-based social media marketing on platforms such as X (Twitter) and blogging. Gain insights into current trends and develop a strategic approach to marketing written content, including techniques for audience engagement and cross-platform blogging.
Learn how to use TikTok for video-based marketing campaigns and create attention-grabbing content that drives sales and builds your following. This accelerated workshop explores the commercial side of TikTok and helps students develop a marketing strategy that works for them.
Learn how to incorporate AI in your marketing strategy with this in-depth course. Explore how to use AI-driven tools to help your SEO, SEM, social media marketing, analytics tracking, paid advertising, and more.
The term social media refers to the applications created to help people connect and interact with one another. While the popularity of different apps is ever-changing, some of the most consistent platforms include Facebook, Snapchat, Instagram, and X (formerly known as Twitter). The advertisements and posts you see across these platforms are all part of social media marketing, which is an effort to achieve business goals through these channels.
Nearly any business with an online social media presence can benefit from learning social media marketing skills. Professionals can choose between paid and unpaid marketing efforts, which both work to reach a larger audience and help achieve business goals. Business owners need to track marketing efforts while also learning which social media channel provides the most success.
Social media marketing is an in-demand skill across a variety of industries, including SEO, digital marketing, and even among entrepreneurs looking to grow their following. Gaining an understanding of marketing efforts and how to reach your target audience is crucial for effective marketing. With the variety of different social media platforms available, learning the fundamental skills of social media marketing determines which applications align best with your overall goals.
Retail and Ecommerce
Retailers and ecommerce businesses on Long Island rely heavily on social media marketing to reach new customers, drive sales, and maintain brand awareness. Companies like L2 Digital, Savor Brands, and Bluestone Lane use platforms such as Instagram, Facebook, and TikTok to showcase products, share promotions, and engage directly with consumers. Social media marketing helps these businesses track consumer trends, target specific demographics, and create interactive campaigns that boost both online and in-store sales.
Hospitality and Tourism
ong Island’s hospitality and tourism industry uses social media marketing to attract visitors and promote experiences. Hotels, resorts, and tourism boards such as The Garden City Hotel, The Inn at Fox Hollow, and Discover Long Island use social media platforms to highlight amenities, share seasonal offers, and engage with travelers. Through targeted campaigns and visual storytelling, these organizations can increase bookings, build brand loyalty, and enhance their reputation as top destinations for leisure and business travel.
Professional Services and Startups
Professional services and startups on Long Island also leverage social media marketing to grow their client base, enhance brand recognition, and establish thought leadership. Companies such as Digital Logic, L2 Digital Media, and Yellow Duck Creative use LinkedIn, Twitter, and Instagram to showcase services, share industry insights, and generate leads. Social media marketing allows these businesses to reach a broader audience, track engagement analytics, and refine strategies to maximize ROI in a competitive marketplace.
Learning social media marketing skills can help professionals secure careers in several different industries, including SEO and digital marketing. While taking social media marketing classes can help you master the fundamental skills of this area, there are still additional areas of study to consider before pursuing a career change. With Long Island’s convenient proximity to NYC, there are career opportunities for social media marketing professionals with digital marketing agencies in many of the city’s key industries.
Some of the most popular social media marketing careers on Long Island include positions like Marketing Analyst and Digital Strategist. The salary for these types of roles is around $70,000 per year, which is on par with the New York State average. Professionals in the industry who gain additional training and experience may qualify for higher-paying roles like Marketing Manager, which has an average annual salary of over $100,000. This is a great example of the lucrative career opportunities available for Long Island students who study social media marketing.
Noble Desktop has a variety of social media marketing classes available at the school’s state-of-the-art facility in Manhattan. Located under one mile from Penn Station, it is easy for students in NYC and on Long Island to commute to the campus. There is a computer lab with software and equipment available for students to use, as well as small class sizes to encourage networking. The curriculum offers hands-on projects for students to gain real-world experience while learning from experts in the field. Noble Desktop also offers its classes in a live online format.
If you are ready to take classes, Noble has a variety of social media marketing classes to choose from. There are shorter, more specific courses like the 6-hour Instagram Marketing or Facebook Marketing course that cover the fundamental skills of marketing on each platform. For students looking for a more in-depth curriculum, the Social Media Marketing Certificate provides 30 hours of training on different elements of social media. The certificate program includes hands-on projects and small class sizes while teaching critical skills for building an online following.
Those looking to start a career in digital marketing can take the Digital Marketing Certificate course that runs for 78 hours and covers subject areas ranging from SEO to analytics tracking. There is also a Social Media Marketing Bootcamp that teaches effective strategies for using popular social media applications like Facebook, TikTok, and X.
Are you looking for ways to boost your company’s social media following or reach a larger audience? Noble Desktop has a variety of corporate social media marketing training available onsite or virtually to help professionals analyze their marketing efforts and determine the best way to reach business goals. These customizable training courses teach your team vital social media marketing skills, along with strategies to build engagement through organic content. This is an excellent way to ensure your business is using the proper platforms for your specific goals.
Noble’s corporate social media marketing training courses are available onsite at your company location or the school’s facility in Manhattan. If commuting to the city is not a possibility, there are remote course options available via teleconferencing software. You can purchase vouchers for open enrollment group classes for your team members, and they qualify for a discount when purchased in bulk.
Looking to learn more about the corporate training options for your business? Reach out to corporate@nobledesktop.com for more information.
Long Island’s professional community is thriving with opportunities for individuals looking to build skills in technology, design, business, and data. The area is anchored by business centers in Melville and Hauppauge and maintains a strong connection to New York City’s industries. Learning social media marketing gives you tools to grow brands, engage audiences, and measure campaign success across platforms like Instagram, LinkedIn, and TikTok. You can discover strategies for creating eye-catching content, analyzing performance metrics, and turning followers into loyal customers. Through Noble Desktop’s network of expert instructors, students in Long Island can attain high-quality training led by professionals who understand the local landscape and industry demands. These instructors bring decades of experience and teach in a way that meshes industry knowledge with a commitment to practical instruction.
Noble Desktop has state-of-the-art facilities conveniently located in Midtown Manhattan at 185 Madison Avenue, New York, NY 10016. The campus is centrally located, featuring modern and well-equipped classrooms with access to both PC and Mac desktops. Students benefit from high-speed internet connections and full-time IT support. Moreover, the central location makes it easy to fit your training into your busy schedule. From Long Island, it’s an easy trip to the Noble Desktop facility, accessible by public transportation, from Penn Station, Grand Central Terminal, and several subway lines. If you take the Long Island Rail Road to Penn Station, it’s a short walk to the building.
As a longtime government contractor and instructor, Linda Haynes-Jackson has accrued over 35 years of professional experience delivering training to federal agencies and corporate clients across Long Island and the nation. She delivers training in Customer Service and Section 508 Compliance and across various Microsoft applications, including Excel, Power BI, Power Pivot, Access, Outlook, Word, Teams, and PowerPoint. In the classroom, Linda is well-regarded for her energetic and lively nature, which is clear through her numerous awards for instructional excellence. Moreover, she has taught a wide range of students, from beginners to advanced users, as well as those with specific accommodations. She holds a Bachelor's from Temple University, a Master’s of Arts from Villanova University, and a Doctorate from NYU.
Garfield is an accomplished software trainer based in New York City, with over 16 years of experience spanning data analytics, corporate training, and professional development. He began his career as a Data Analyst for a Wall Street real estate investment firm before shifting focus to shaping learning programs and instructing. He is known as a creative thinker and brings humor to the classroom, making students feel comfortable and engaged. Since launching his training career, he has collaborated with a range of high-profile clients, including Adobe, Amazon, and HBO, and has helped teams translate technical knowledge into real-world insights.
Dan Rodney is a seasoned Web Developer and Designer with over 20 years of experience creating websites as well as courses at Noble Desktop. He’s passionate about the innovations that connect design with tech, and as such, has been a driving force behind AI integration into a variety of creative and business situations. He enjoys building custom InDesign scripts, such as Make Book Jacket and Proper Fraction Pro, and is consistently exploring new ways to integrate AI and animation into his work. His combined passion for and expertise in tech and design position him as an instructor who knows how to help others stay ahead of the curve while acquiring real-world, practical skills.
Brian is an experienced New York-based instructor, curriculum developer, and Web Developer with a strong reputation for his professionalism in both teaching and technology. Before joining Noble Desktop, Brian served as a Director for a coding bootcamp, where he oversaw the design and instruction within the program. In addition, he worked as an Adjunct Professor of Computer Science at Westchester County College. Overall, Brian is an active member of the tech community, also working on app development. His app, Artmink, uses AI to provide appraisals of art and antiques from user-submitted images. He currently teaches courses in JavaScript, Python, web development, machine learning, AI, and Python for data science.