Social media has become a part of daily life for most people on the planet. According to the Daily Mail, users check Facebook on average a whopping fourteen times a day, using their smartphones to access social media everywhere from home to the gym. All those people looking at Facebook and other social media are perfect targets for marketers to reach with their advertising messages. Because of the billions of people using these platforms daily, social media marketing has become a professional role.
One of the best things about social media marketing is that some of it is free. Unpaid social media marketing consists of the fresh content you bring to various social media platforms to attract viewers and drive traffic. Some individuals have become highly successful solely based on unpaid marketing. There is also paid social media marketing, which comes in the form of the paid advertisements that so mysteriously pop up when you’re using Facebook. A true social media expert knows how to draw upon the potential of both unpaid and paid marketing to drive traffic to a site and bring about conversions.
Social Media Marketing Careers in London
Because social media marketing is such a simple way of reaching a large number of potential customers, most companies use it or will soon be making use of it. While larger companies often have dedicated social media marketers on staff, you’ll be more successful on the job market if you are also conversant with other digital marketing techniques such as search engine optimization (SEO), Google Analytics, and Google Ads. Digital marketers are in-demand everywhere, especially in a major commercial area such as London. Whether the roles are as staff members in large marketing departments or freelance social and digital marketing consultants, there is no shortage of work for talented social media marketers. Social media marketing is a great field for social media mavens seeking to capitalize on their skills.
In London, the average salary for social media specialists is approximately £32,000 per year. Digital marketers earn an average annual salary of £33,500.
In-Person Social Media Marketing Classes in London
A good way to pick up essential social media marketing skills is to attend one of the locally available live classes in the subject. General Assembly offers a Social Media Bootcamp geared towards beginners that covers the basics of social media marketing in 12 hours. General Assembly’s London location is in Tower Hamlets. A slightly briefer (8-hour) course that introduces students to digital marketing and Facebook Ads is available from London Marketing Academy. It is located in Hackney.
At both the above schools, instruction is conducted live, with the teacher physically present in the classroom with the students.
Virtual Social Media Marketing Classes
Those interested in taking social media marketing classes from the comfort of their homes can look into live online social media marketing classes. While online classes do not put teachers and students into the same physical room at the same time, instruction is still live and in real time. Students can ask questions and interact with the teacher as though they were in the same place.
Noble Desktop, the creator of this tool, offers a Social Media Marketing Certificate program that teaches students how to harness the potential of the main social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and YouTube. The course features small class sizes to ensure that each student receives the proper attention, along with a free retake option that enables students to reinforce the knowledge they acquired the first time they took the class.
Also available through Noble Desktop is a Facebook Marketing class that shows students how to develop and manage marketing campaigns using the world’s most popular social media platform. Their Instagram Marketing course follows a similar structure and teaches the principles of content strategy, Instagram ads, and how to build a following.
Other schools you may wish to consider include NYC Career Centers’ live online social media marketing classes and virtual social media marketing courses from NYIM Training.
Corporate & Onsite Social Media Marketing Classes
Rather than hiring a social media marketing expert, many organizations prefer to upskill their existing staff. Noble Desktop can provide corporate social media marketing training, available onsite or virtually, either by dispatching their expert instructors to your location or by setting up online classes using any one of many teleconferencing platforms. In addition, Noble Desktop has a voucher program through which your team members can select from Noble’s regularly scheduled classes. Please don’t hesitate to contact Noble’s corporate sales department for further information.