Boost your social media marketing skills and stay on top of trends with our certificate program. Learn to create effective strategies on platforms like Instagram, Facebook, LinkedIn, YouTube, TikTok, and X (formerly known as Twitter) to grow your online following and stand out in the marketplace.
Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Discover how to create and manage effective Facebook ad campaigns. Learn about business pages, Facebook groups, targeted ads, review conversion tracking, audience targeting, and Facebook Pixel. Explore the Facebook algorithm, Meta Business Manager, content and interactions, Shopify integration, Meta Ads Manager, and more in this comprehensive workshop.
Learn how to develop a paid and organic marketing strategy for Instagram, including creating engaging content, mastering Stories, leveraging hashtags, capturing content, developing a community, creating a post cadence and collaborations. Also, discover how to create a business page, use paid advertising, and integrate Shopify with Instagram.
Learn how to market your business on LinkedIn by optimizing your profile, using search features, and implementing paid advertising. This workshop covers the benefits of LinkedIn, how to leverage a personal profile, creating a company page, and measuring marketing success.
In this hands-on training workshop, learn how to effectively use YouTube for social media marketing and develop a successful business content strategy. This workshop covers all aspects of video-based social media marketing, from creating a channel and editing content to monetization and using Shopify with YouTube.
Discover the fundamentals of text-based social media marketing on platforms such as X (Twitter) and blogging. Gain insights into current trends and develop a strategic approach to marketing written content, including techniques for audience engagement and cross-platform blogging.
Learn how to use TikTok for video-based marketing campaigns and create attention-grabbing content that drives sales and builds your following. This accelerated workshop explores the commercial side of TikTok and helps students develop a marketing strategy that works for them.
Learn how to incorporate AI in your marketing strategy with this in-depth course. Explore how to use AI-driven tools to help your SEO, SEM, social media marketing, analytics tracking, paid advertising, and more.
Social media has become a part of daily life for most people on the planet. According to the Daily Mail, users check Facebook on average a whopping fourteen times a day, using their smartphones to access social media everywhere from home to the gym. All those people looking at Facebook and other social media are perfect targets for marketers to reach with their advertising messages. Because of the billions of people using these platforms daily, social media marketing has become a professional role.
One of the best things about social media marketing is that some of it is free. Unpaid social media marketing consists of the fresh content you bring to various social media platforms to attract viewers and drive traffic. Some individuals have become highly successful solely based on unpaid marketing. There is also paid social media marketing, which comes in the form of the paid advertisements that so mysteriously pop up when you’re using Facebook. A true social media expert knows how to draw upon the potential of both unpaid and paid marketing to drive traffic to a site and bring about conversions.
Many major retailers call London home, such as ASOS and Burberry. Because London’s fashion and retail industries are so large, they often depend on e-commerce platforms and social media to get the word out about products and easily make sales. For instance, ASOS has a TikTok and Instagram account where they frequently post campaigns with other creators that showcase the latest products. Alternatively, Burberry uses more polished, professional videos that have a cinematic feel to mirror the chic and luxury products they want to sell. Although each platform is used similarly, social media marketing allows retailers to make content that fits the brand’s ethos and appeals to specific audiences.
Within the finance industry, there’s an underlying need for social media marketing professionals. London’s finance sector relies on social media to make complex concepts seem less daunting and to humanize an otherwise structured and high-level field. This not only puts the consumer at ease but also builds credibility with the bank, investment firm, or financial service company. Companies like PwC UK and HSBC (with its headquarters in London) will hire social media marketing teams to connect, engage, and share with the community at large.
London’s creative economy makes the media and entertainment industry extremely social media-driven. Companies know that it’s important to engage in real-time with viewers and fans, and doing so on social media is the easiest way. At media giants like the BBC, social media marketing teams use various platforms to share news, entertainment clips, or educational videos. Likewise, the over 40 theatres in the West End of London use Instagram, TikTok, and Facebook to get new viewers in to see the latest shows.
Because social media marketing is such a simple way of reaching a large number of potential customers, most companies use it or will soon be making use of it. While larger companies often have dedicated social media marketers on staff, you’ll be more successful on the job market if you are also conversant with other digital marketing techniques such as search engine optimization (SEO), Google Analytics, and Google Ads. Marketing professionals are in demand everywhere, especially in a major commercial area such as London, and especially those with social media knowledge. Whether the roles are as staff members in large marketing departments or freelance social and digital marketing consultants, there is no shortage of work for talented social media marketers. Social media marketing is a great field for social media mavens seeking to capitalize on their skills.
In London, the average salary for Social Media Specialists is approximately £32,000 per year, but senior-level roles can go as high as £40,000. Digital Marketers earn an average annual salary of £39,000, but a wider salary expectation is between £37,000 and £62,000. Social Media Managers earn closer to £37,000 per year, but higher positions can command salaries anywhere between £40,000 to £65,000.
Those interested in taking social media marketing classes from the comfort of their homes can look into live online social media marketing classes. While online classes do not put teachers and students into the same physical room at the same time, instruction is still live and in real time. Students can ask questions and interact with the teacher as though they were in the same place.
Noble Desktop, the creator of this tool, offers a Social Media Marketing Certificate program that teaches students how to harness the potential of the main social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and YouTube. The course features small class sizes to ensure that each student receives the proper attention, along with a free retake option that enables students to reinforce the knowledge they acquired the first time they took the class.
Also available through Noble Desktop is a Facebook Marketing class that shows students how to develop and manage marketing campaigns using the world’s most popular social media platform. Their Instagram Marketing course follows a similar structure and teaches the principles of content strategy, Instagram ads, and how to build a following.
Noble Desktop also offers many courses that focus on individual social media platforms, such as Instagram, TikTok, YouTube, LinkedIn, X (Twitter), and Facebook. It may also benefit you to explore the Marketing Strategy course or the Social Media Industry and Portfolio course.
Rather than hiring a social media marketing expert, many organizations prefer to upskill their existing staff. Noble Desktop can provide corporate social media marketing training, available onsite or virtually, either by dispatching their expert instructors to your location or by setting up online classes using any one of many teleconferencing platforms. In addition, Noble Desktop has a voucher program through which your team members can select from Noble’s regularly scheduled classes. Please don’t hesitate to contact Noble’s corporate sales department for further information.