Social media marketing offers versatile career opportunities in Denver, with roles such as Digital Marketer, Social Media Strategist, and Marketing Analyst commonly earning between $60,000 and $75,000 annually. Specialized training through in-person workshops or virtual bootcamps can provide essential skills for professionals seeking to advance in this dynamic field.
Social media refers to any application or website created for human interaction. The popularity of these apps ebbs and flows, but a few constants in the landscape include Facebook, X (formerly known as Twitter), Instagram, and Snapchat. There are others such as TikTok which has gained recent popularity, or LinkedIn which is used for professional networking—it is important to identify the best network for your goals before starting any social media marketing campaign.
When brands, marketers, or entrepreneurs want to promote a product or service, social media marketing is one way to get the word out to the world. Whether through paid or unpaid initiatives, social media is used to gain a following and ultimately grow the business. By identifying the network(s) of choice for your target audience, you can place your content directly in front of a highly relevant group of people.
Even though the top networks may change, social media itself is here to stay. Learning to successfully advertise on the platform is a high-value skill that can be applied in many industries and career paths, making related courses a worthwhile investment for any aspiring marketer.
Most tech careers need a full set of skills to consider qualifying for any given role, but social media marketing skills are a key asset to many career paths. You could apply social media expertise to positions like Digital Marketer and Marketing Manager on the marketing side, since social is often a necessary component for success. On a more analytical beat, you could also pursue Digital or Social Media Strategist and Marketing Analyst roles.
The annual salary range for the majority of social media marketing careers in Denver is between $60,000 and $75,000. This is well over what you could make with limited experience, in a below entry-level job like Call Center Representative which brings in around $35,000. As for where you might apply your skills, Denver is home to a variety of tech startups and digital marketing agencies, but really any company with a marketing team is likely to need social media talent so these are far from your only options.
When acquiring any new skill, many people choose in-person courses for the hands-on learning and structured environment. In Denver, you can find training at General Assembly, Digital Workshop Center, and Ledet Training. Certstaff is another local option with on-site computer labs where you can attend classes, though they use remote instructors.
These schools mainly offer one-day workshops focused on either social media marketing as a broad topic or single networks like Facebook, X, and LinkedIn for business advertising. Shorter courses like this are great if you are looking for a quick introduction to the topic, or want to set a foundation before deciding to move onto a longer training program. There are extended programs and bootcamps available live online—keep reading for information on additional options you can access from anywhere, including Denver.
Denver is a high-traffic city; though it has a strong transportation infrastructure, you may want to learn new skills without having to commute at all. Live online learning would be a perfect opportunity to do exactly that—and it still offers many of the same benefits as in-person courses including a structured schedule and real-time instruction and feedback from experts in the field.
For virtual social media marketing courses, check out Noble Desktop’s live online catalog. They offer a diverse selection of varied topics such as a few 6-hour workshops on topics like Facebook marketing and LinkedIn & Instagram marketing. If you are starting fresh and have limited experience, you can try the Social Marketing Bootcamp or a broader Digital Marketing Certificate. These longer courses are designed to give a project-based education and provide career readiness so that you can look for a position as soon as you finish the course.
Alternatively, NYC Career Centers also offers virtual social media marketing courses, with flexible programs in social media as well as related fields like marketing and SEO. Comparable training is available through live online social media marketing courses from NYIM Training.
If your company does not already have a social media presence, it is worth considering since it can drive new business at low or even no cost if you choose an organic marketing strategy. The targeting on networks like Facebook can get extremely granular, meaning you can ensure that your ads are only appearing in front of the exact demographics you wish to drive to your business.
To add social media marketing to your strategy, you could hire an outside marketing firm to strengthen your efforts. Another option is to start this new initiative in-house by empowering employees with education in the field. Noble Desktop offers corporate social media marketing training on-site or virtually, with programs you can adapt to suit the exact demands of your company.
Does social media training sound like it might be a good fit for your business? Contact hello@nobledesktop.com to request more information.
Upskill or reskill your workforce with our industry-leading corporate and onsite Social Media Marketing training programs. Conduct the training onsite at your location or live online from anywhere. You can also purchase vouchers for our public enrollment Social Media Marketing courses.
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