Boost your social media marketing skills and stay on top of trends with our certificate program. Learn to create effective strategies on platforms like Instagram, Facebook, LinkedIn, YouTube, TikTok, and X (formerly known as Twitter) to grow your online following and stand out in the marketplace.
Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Discover how to create and manage effective Facebook ad campaigns. Learn about business pages, Facebook groups, targeted ads, review conversion tracking, audience targeting, and Facebook Pixel. Explore the Facebook algorithm, Meta Business Manager, content and interactions, Shopify integration, Meta Ads Manager, and more in this comprehensive workshop.
Learn how to develop a paid and organic marketing strategy for Instagram, including creating engaging content, mastering Stories, leveraging hashtags, capturing content, developing a community, creating a post cadence and collaborations. Also, discover how to create a business page, use paid advertising, and integrate Shopify with Instagram.
Learn how to market your business on LinkedIn by optimizing your profile, using search features, and implementing paid advertising. This workshop covers the benefits of LinkedIn, how to leverage a personal profile, creating a company page, and measuring marketing success.
In this hands-on training workshop, learn how to effectively use YouTube for social media marketing and develop a successful business content strategy. This workshop covers all aspects of video-based social media marketing, from creating a channel and editing content to monetization and using Shopify with YouTube.
Discover the fundamentals of text-based social media marketing on platforms such as X (Twitter) and blogging. Gain insights into current trends and develop a strategic approach to marketing written content, including techniques for audience engagement and cross-platform blogging.
Learn how to use TikTok for video-based marketing campaigns and create attention-grabbing content that drives sales and builds your following. This accelerated workshop explores the commercial side of TikTok and helps students develop a marketing strategy that works for them.
Learn how to incorporate AI in your marketing strategy with this in-depth course. Explore how to use AI-driven tools to help your SEO, SEM, social media marketing, analytics tracking, paid advertising, and more.
Social Media Marketing involves using social media platforms (like Facebook, Instagram, and TikTok) to promote a brand and its offerings to the ideal customers. An effective Social Media Marketing campaign requires sound strategy and planning, just like any other marketing campaign. But, where other marketing campaigns may involve print materials, Social Media Marketing is entirely digital.
Once you create a business profile, you’ll need to maintain and optimize it. Social Media Marketing includes developing a content calendar and creating posts that combine text, images, videos, and stories, to position your brand in a positive light and capture a relevant audience. It also involves responding to comments, likes, and shares to monitor your reputation and build a community. Social Media Marketing might also cover paid social ads, a tactic that helps your brand to appear in front of the right people at the right times.
Social media is a powerful tool for marketing. You can use it to engage with an audience, sell a product, disseminate information, and measure your results. Working in Social Media Marketing can be both creative and analytical and can lead to a successful and fulfilling career. Keep reading to learn more about Social Media Marketing and the best training programs for you.
There are many things you can do once you’re a Social Media Marketing expert. If you’re an artist or maker, you can market your products on social platforms, engaging with online creative communities to extend your reach. If you’re an aspiring influencer, knowing the ins and outs of Social Media Marketing can help you develop your personal brand and effectively translate that to your various channels. And, in a more general sense, Social Media Marketing can open doorways to networking, professional connections, and personal relationships. So many kinds of relationships are forged online these days and you never know who you’ll meet through Instagram, Facebook, or LinkedIn.
Social Media Marketing is a multifaceted field. With a variety of platforms like YouTube, Facebook, Instagram, TikTok, and X (formerly known as Twitter), there’s a lot of virtual ground for a Social Media Marketer to cover. From SEO to paid ads, video, and image content to carefully crafted written words, your day-to-day life can be full to the brim with a variety of tasks. Below are some of the top skills you’ll need to be successful as a Social Media Marketer. If you already possess a few, then you’re ahead of the curve. Don’t worry if you don’t, though; Social Media Marketing training can teach you everything you need to know.
Content curation is one of the most important skills for a Social Media Marketer to possess. Rather than creating your content, curation is when you search for relevant content from other sources and brands that you can leverage on your platforms. You will need to know when to share, what to share, and how to share, in addition to being familiar with content sources and audience preferences.
Being able to prove the success of your campaigns will be a central part of your work as a Digital Marketer. It’s important you know how to check metrics and reporting, but having an analytical mind will help you make sense of all that data—so you can make informed decisions instead of relying on assumptions. Google Analytics, HubSpot, and Sprout Social are analytic tools you will most likely use as a marketer for social media.
Creating and maintaining a strong brand identity will be key to the success of your social media campaigns. You may work for a company that already has an established brand voice and tone, or you may be responsible for developing those standards and guidelines on your own. Consistency is key with branding; you want your followers to instantly know which ads are yours, thanks to the language, color scheme, design, and feel.
Social Media Marketing requires building connections and fostering an online community. Community Management oversees the one-to-one or one-to-few interactions that strengthen relationships and promote brand advocacy. This can look like being prepared to answer difficult questions, rewarding your loyal customers and followers, prioritizing proactive engagement, and establishing a content creation feedback loop.
A good Social Media Marketer will always have an eye on the ethics of their work. This means being mindful of things like privacy, transparency, misuse of consumer data, predatory pricing, and discriminatory advertisements, to name a few. Upholding strong ethics will bolster your brand’s identity and reputation, encouraging a more loyal following.
Social media is not hard to learn, but it does require continuous education to remain up-to-date with trends. Developing a content strategy can be more difficult than other traditional marketing efforts, especially when you take into account the amount of research needed to ensure you’re participating in relevant trends. But overall, Social Media Marketing is considered a fairly easy subject to learn, especially for those who are passionate about social platforms and committed to mastery.
Social Media Marketing consists of managing challenging factors that can be difficult to learn. Staying on top of social media trends is one of these factors, with the lifespan of trends shrinking more and more as time goes on. According to a Q2 2023 Sprout pulse survey, 49% of marketers say identifying and responding to emerging trends on social media is the biggest challenge in managing their brand’s social presence. Creating content that resonates with your target audience may require digging through seemingly endless content to figure out what’s relevant. Thankfully, social media management tools and process adjustments can keep you on trend without monopolizing a lot of your time.
Understanding the return on investment (ROI) of social media is also extremely important. This can be a more technical skill set to master, making it slightly more challenging. Making a business case for social media is a common challenge associated with Social Media Marketing. A reputable training course will teach you to document how your social presence impacts business goals by understanding important social media KPIs. You’ll also learn to conduct marketing competitive analysis and what metrics matter most.
These are only a sampling of the topics that could be challenging to learn, but it’s important to remember that with the right amount of passion and determination, anyone can master Social Media Marketing and become an industry expert.
The traditional route of a four-year degree plus a minimum of two years of relevant experience means that it can take up to six years to master Social Media Marketing. Luckily, there are multiple paths to learning Social Media Marketing, including short-term digital marketing courses, which usually take three to four months. With a certificate in hand, you can prove your proficiency to potential employers. Plus, most courses will require you to develop several projects, resulting in a portfolio of work that you can use when applying as well. Courses can vary in length, from a few days to several months depending on the depth and subjects covered, but most students can master the basic to intermediate skills in much less time than a college degree.
There are many factors to consider when answering this question. Firstly, you’ll need to decide what learning environment is best suited for you. Do you excel in a collaborative environment that allows you to interact with your peers and receive instant feedback from your instructor? Or, do you prefer a more solitary learning environment, perhaps one where you can learn at your own speed?
You’ll also need to decide how much time you can commit to your education and what level of flexibility your schedule requires. Are you looking to dive deeply into an intensive program? Do you work full-time and require your classes to be scheduled for evening and weekend hours?
In-person classes offer face-to-face interaction with both your fellow students and your expert instructor. This collaborative environment is available for both full-time and part-time classes and provides structure and accountability, two things that can help you succeed. Online courses may lack this in-person interaction, but they make up for it with increased flexibility. Live virtual courses still offer instant feedback from your instructor and interactions with other students, while on-demand virtual training allows for the most flexibility since you can decide where and when you learn.
The good news is that, no matter which version you attend, you can obtain a quality Social Media Marketing education with a top-notch curriculum and expert instructors.
Technically, it is possible to learn Social Media Marketing for free online. YouTube videos, blogs, and free short workshops can all be a great way to learn the basics without investing financially. (Don’t forget to watch the most recent uploads so you’re learning the latest trends and techniques.)
But, when it comes to the more advanced skills, an in-depth training course is going to be your best bet. These courses will consist of a curriculum developed and taught by experts with the chance to receive feedback or troubleshoot any issues with your instructor or a support team. Formal training can also provide the structure and accountability that some students need to stay focused, creating an environment where you’re more likely to succeed. So, if you’re looking to master more than just the basics, a formal workshop or class is a better choice than free online resources.
There are several other subjects worth studying alongside Social Media Marketing. Digital Marketing includes Social Media Marketing but also includes things like email campaigns, SEO content, paid ads, and website content creation. Mastering a holistic approach to all of Digital Marketing will make you a better Social Media Marketer.
It is also worthwhile to learn about various tools like Adobe Illustrator and Photoshop. Canva is another useful tool that Social Media experts often leverage to create professional-looking content. Mastering these tools will put you a step ahead of other aspiring marketers and give you a better understanding of design and content development.
Known for some of the best Tex-mex cuisine in the U.S. and cowboy-centric culture, Dallas is also a modern metropolis with a variety of industries. The Dallas-Fort Worth Metroplex is the most populous metropolitan statistical area in the state of Texas, with aerospace and engineering, healthcare and lifesciences, and energy and natural resources topping their industry charts. Each of the below industries will rely on Social Media experts to effectively communicate their brand and engage with their target audience.
The longstanding home of well-known corporations like AT&T, ExxonMobil and Southwest Airlines, the tech scene in this metro area has been rapidly emerging as one of the best places for IT jobs for entrepreneurs and enterprises alike. Because of this, it’s no surprise that IT job growth in the Dallas metro area is expected to grow by 10.5% by 2027 to nearly 203,000 jobs.
The finance and insurance industry contributes over $26 billion annually to the economy and the industry employs over 87,000 people in Dallas alone. With companies like American Airlines Credit Union and Comerica Bank (among others) calling Dallas home, this sector is one of the best in the city. The day-to-day operations in finance and insurance involve managing and investing money, as well as providing financial protection for individuals and businesses.
Manufacturing is also alive and well, contributing over $10 billion annually to the economy and providing jobs for over 40,000 people. Big hitters like the General Motors Assembly Plant in Arlington, Lockheed Martin in Fort Worth, and Texas Instruments in Dallas all help contribute to the manufacturing industry accounting for 7.1% of the regional economy by employment. Goods produced in DFW range from boots and clothing to bricks, steel, plastics, SUVs, and aerospace components.
Always a worthwhile sector for the financially savvy, the real estate market in Dallas contributes over $8 billion annually to the economy and employs over 35,000 people. Rental rates in Dallas increased 9.4% year over year, and industrial rentals in Dallas experienced a whopping 20% increase.
The popularity of social media means that there are plenty of job opportunities within the field of Social Media Marketing. The U.S. Bureau of Labor Statistics anticipates that jobs in the marketing industry should increase up to 10% by 2026, which is above the average for all careers. And, with current projections showing that $130.5 billion of total social media ad spending will be generated through mobile by 2027, it's clear the field is only going to expand further.
A Digital Marketer is responsible for designing, managing, and reviewing digital marketing campaigns. These campaigns can include email, text, paid ads, and Social Media Marketing. The average salary in Dallas for a Digital Marketer starts at $71,600, but you can easily earn upwards of $100,000 with enough experience.
Another job title is Social Media Strategist, and you spend your days designing Social Media blueprints, creating content, and managing client or company accounts. You can expect to make anywhere from $72,000 in this role and could eventually progress to a Social Media Manager position.
You could become a Paid Search Manager and lead the day-to-day strategy, reporting, analysis, and optimization of paid search campaigns. Ideal for those who are both creative and analytical, you can make $71,000 to $115,000 in this position in Dallas.
These are just a sampling of roles that will be available to you once you’re certified in Social Media Marketing. Regardless of your job title or role, it’s easy to see that becoming certified in Social Media Marketing can lead to a fulfilling and lucrative career.
While there currently aren’t many in-person classes available in Dallas, there are plenty of online options. A few of your top choices are outlined below but you can check Noble Desktop’s website regularly for new listings near you.
This quick course from General Assembly teaches you how users interact with brands online and how businesses can deliver effective content via X and Facebook. As a student, you’ll learn to identify how individuals use Facebook and X as social platforms, develop a clear and consistent voice, and master different methods of content delivery on Facebook and X. You’ll also learn to plan a digital content strategy that engages your target audience and solidifies your brand across multiple channels. General Assembly courses are offered both online and in-person in their select locations, including Dallas.
This month-long course from Noble Desktop will teach you all the fundamentals of Social Media Marketing. Held live online, this course covers all of the most-used social platforms: LinkedIn, YouTube, TikTok, Facebook, Instagram, blogs, and X. You’ll learn how to properly leverage each of these platforms to engage your target audience, enhance your brand awareness, and increase sales. This course also includes a lesson on streaming for social media that includes how to set up OBS for streaming and the benefits of streaming to Twitch, YouTube, and TikTok.
This course concludes with a final section that teaches you about working in the Social Media industry while you create your professional portfolio. Included in your purchase is a one-year free retake and the certificate you receive upon completion.
Also offered by Noble Desktop, students in this training will develop an actionable, multi-tiered campaign optimized through search engine optimization (SEO), Social Media, paid search, content marketing, and email marketing. You’ll learn through live online sessions with an expert instructor in a small classroom setting and cover all the essential Social Media platforms for a well-rounded digital marketing education.
Setup assistance is available for students, as is one free retake and your certificate of completion. Payment plans and 12-month financing are available to make this course more accessible.
Instagram Marketing Bootcamp
If you’re looking for something a little more specialized, Noble Desktop also offers this bootcamp that focuses solely on the Instagram platform. This short workshop explores platform functionality and advertising. You’ll be introduced to current Social Media Marketing trends and develop a marketing strategy that works for you. Topics covered include the Instagram platform and its social impact, how to develop a successful social media strategy, how to create visual content that increases engagement and drives sales, and how to gain a following and expand your reach.
Facebook Marketing Bootcamp
Noble Desktop also offers a bootcamp specifically for Facebook where you’ll learn how to create and manage successful Facebook ad campaigns, including setting up business pages, leveraging Facebook groups, and creating targeted ads. Open to all levels, this quick course will teach you everything you need to know to properly leverage Facebook for your business or brand.
If you’re looking to offer in-person or online training to your office or team, Noble Desktop can help. They offer a variety of corporate training programs, including in Social Media Marketing. You can order vouchers in bulk at a discount, choose which courses are available to employees, and even let your employees choose their own schedule. Plus, you can choose to have your training hosted at a location of your choosing, live online, or at Noble Desktop’s Manhattan office.
With a top-notch customizable curriculum and instructors who are experts in their industries, Noble Desktop’s corporate training is designed to cater to your business or organization’s needs. For more information or to schedule a free consultation, you can reach out to Noble Desktop at corporate@nobledesktop.com.