Boost your social media marketing skills and stay on top of trends with our certificate program. Learn to create effective strategies on platforms like Instagram, Facebook, LinkedIn, YouTube, TikTok, and X (formerly known as Twitter) to grow your online following and stand out in the marketplace.
Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Discover how to create and manage effective Facebook ad campaigns. Learn about business pages, Facebook groups, targeted ads, review conversion tracking, audience targeting, and Facebook Pixel. Explore the Facebook algorithm, Meta Business Manager, content and interactions, Shopify integration, Meta Ads Manager, and more in this comprehensive workshop.
Learn how to develop a paid and organic marketing strategy for Instagram, including creating engaging content, mastering Stories, leveraging hashtags, capturing content, developing a community, creating a post cadence and collaborations. Also, discover how to create a business page, use paid advertising, and integrate Shopify with Instagram.
Learn how to market your business on LinkedIn by optimizing your profile, using search features, and implementing paid advertising. This workshop covers the benefits of LinkedIn, how to leverage a personal profile, creating a company page, and measuring marketing success.
In this hands-on training workshop, learn how to effectively use YouTube for social media marketing and develop a successful business content strategy. This workshop covers all aspects of video-based social media marketing, from creating a channel and editing content to monetization and using Shopify with YouTube.
Discover the fundamentals of text-based social media marketing on platforms such as X (Twitter) and blogging. Gain insights into current trends and develop a strategic approach to marketing written content, including techniques for audience engagement and cross-platform blogging.
Learn how to use TikTok for video-based marketing campaigns and create attention-grabbing content that drives sales and builds your following. This accelerated workshop explores the commercial side of TikTok and helps students develop a marketing strategy that works for them.
Learn how to incorporate AI in your marketing strategy with this in-depth course. Explore how to use AI-driven tools to help your SEO, SEM, social media marketing, analytics tracking, paid advertising, and more.
Social media marketing is marketing via social media platforms. It is a relatively new type of marketing that emerged with social media. Social media marketers use social media to connect with audiences, promote products and services, build brands, and drive website traffic. Social media is used by billions of people worldwide, and this type of marketing has become an important part of many marketing strategies. For instance, according to a Forbes Advisor article titled, “Top Social Media Statistics And Trends Of 2024, ” 77 percent of businesses utilize social media to reach customers.
One thing that makes this type of marketing unique is that marketers can gather and analyze large amounts of data about their potential audience and use that data to create more effective marketing strategies. In an article titled, “How Do You Leverage Social Media Data to Improve Your Customer Journey and Loyalty?” LinkedIn explains, “By analyzing social media data, you can create more relevant, engaging, and personalized content and offers for your target segments, improving your customer satisfaction and retention.”
Social media marketing training is an asset for anyone aspiring to work in marketing. In 2023, social media skills ranked as the top skill on LinkedIn’s list of Most In-Demand Skills for Marketing Professionals. With the majority of the population using social media—many of them for hours a day—this has become an essential way to reach customers. In an article titled, “15 benefits of social media marketing, ” Adobe argues, “There are many advantages to social media marketing, including brand recognition, audience engagement, and increased website traffic.” It insists, “Businesses failing to use social media marketing successfully are missing out on what could be a valuable part of their overall marketing strategy.”
Training in this field is also beneficial for entrepreneurs and small business owners because it can help them use social media to engage with customers, build their brand, increase website traffic, and boost sales. In an Entrepreneur article titled, “5 Reasons Why Your Brand Needs a Strong Social Media Presence, ” the author argues that a key benefit of social media marketing is that it allows business owners to communicate with their customers. She adds, “Social media has an advantage over traditional media because it offers a two-way street for communication. Now, instead of brands simply talking to their audience, customers can talk back and engage in a dialogue. When people feel seen and heard by a brand, they are more likely to think of that brand first when making a purchase or recommendation.”
An important part of social media marketing is understanding how the major social media platforms work. You may learn about how each platform started, information about its audience, and the best ways to reach its users. Platforms you will learn about are likely to include Facebook, X (formerly Twitter), and Instagram.
The majority of marketing campaigns follow a marketing strategy. This is a plan that includes elements such as your marketing goals and how you plan to achieve them. It may evolve over time based on the effectiveness of your campaign.
Another key element of social media marketing is using data analytics, which is likely to be covered in a class. Social media sites collect large amounts of data about users, which can be utilized to gain a better understanding of customers and how to engage with them. It can also be used to track the success of marketing campaigns.
Many social media marketing classes involve working on a portfolio. This is a collection of your best work that you can use to demonstrate your skills to potential employers or clients.
Communication is an important part of any type of marketing, and when you take a social media marketing class, you’ll improve your communication skills. You’ll learn how to communicate more effectively with your audience through marketing and improve your communication with team members and clients.
To learn social media marketing, you’ll need to master many new concepts and skills. However, this is achievable for most people. One challenge many people find in this field is that social media is constantly evolving, meaning the learning process is never truly over. Instead, you’ll need to keep learning about new trends and technologies. A formal class can make learning easier, as you’ll be guided by a professional. Additionally, the more time you spend practicing, the easier the learning process will likely become.
Many people find they can learn social media marketing relatively quickly, compared to some other types of skills. The exact length of time it will take depends on many different factors, including your existing experience, how much time you devote to learning and practice, and what type of class you take. In general, you can expect to master basic skills within a few months. If you want to work professionally in this field, it may take longer—up to a year or more.
When it comes to learning social media marketing, you may find that you have the option of an in-person or online class. Each format has advantages and disadvantages. Most people find in-person learning to be very engaging, and some students say it can make it easier to grasp new concepts. Many instructors say that this format makes it easier for them to see when students need additional help. Another advantage of in-person learning is that it takes place in a classroom dedicated to learning, free from outside distractions. A downside is that you must commute to class, which limits you to classes available in your geographic area.
If you’re looking for a more flexible option, you may want to consider an online class. When you learn online, there is no commute. Instead, you attend via computer from any location of your choosing. A live online class is one type of online learning that takes place in real-time, with an instructor delivering a live lecture. With this format, the instructor can answer questions and give feedback on your progress. Since there is no commute, you’ll generally have more class options as well. A downside is that with online learning, you’ll have to provide your own equipment and software. An on-demand class is an alternative online class format. This format gives you the most learning flexibility because it is pre-recorded and you progress through the material at your own pace. A downside is that there is no live instructor. Additionally, since you set your own pace, you’ll need to be good at working independently.
There is a wealth of free social media marketing information online, and you might wonder whether it’s possible to learn this topic for free using these resources. Many websites offer free resources, including YouTube, and schools like Noble Desktop. For example, Noble Desktop posts free seminars on its website, including Intro to Social Media Marketing with Video and Intro to Facebook Marketing. These free seminars are provided to help potential students better understand social media marketing, but like most free online resources, they are not a substitute for a formal class. Instead, if you’re serious about learning social media marketing, you’ll likely need to take a formal class where you can follow a comprehensive curriculum and receive expert guidance and feedback.
Marketing is a central part of many different industries, with companies of all kinds using it to market their goods and services. The Charlotte area has a regional population of 2.9 million, offering many opportunities in social media marketing. According to the Charlotte Regional Business Alliance, it is a popular place to do business because of its low tax rate, low electricity costs, and well-connected airport. The organization reports that the top area industries include financial services, IT, life sciences, and advanced manufacturing. According to the North Carolina Department of Commerce, North Carolina is rated as one of the best states in the country to do business.
Social media marketing skills can lead to several different jobs. A Social Media Specialist is a marketing expert who uses social media platforms to market various goods and services. Skills needed for this role include marketing and social media expertise, skill in data analytics, and strong communication and design skills. According to Indeed, the average salary for a Charlotte Social Media Specialist is $51,000 per year.
A similar job is that of Social Media Strategist, which also involves social media marketing but has more of a focus on long-term goals and strategies. The average salary for this job is $79,000 in Charlotte, according to Indeed. Another option is to work as a Digital Marketer. People in this position create and manage digital marketing campaigns, which often include social media. They earn approximately $53,000 per year in Charlotte, as reported by Indeed.
The University of North Carolina Charlotte offers a Digital Marketing Science Professional Certificate, which is designed to prepare students for a career in this field. In this multi-week course, students learn about web analytics, search engine optimization, social media marketing, and email marketing. They also learn about reputation management and digital marketing strategy. The course includes a Google Ads Search Certification, a Google Analytics Individual Qualification, and a HubSpot Email Marketing Certification.
Noble Desktop, a New York City-based coding and design school, offers social media marketing classes. This school is licensed by the New York State Education Department, and all classes come with a certificate of completion and the option of a free retake within one year. The Social Media Marketing Certificate is a multi-week course that covers trends and skills in social media marketing and prepares you to use this tool effectively. There are eight different units in the course: LinkedIn Marketing Bootcamp, YouTube Marketing, TikTok Marketing, Social Media Content Marketing: Blogs & X (formerly known as Twitter), Instagram Marketing Bootcamp, Facebook Marketing Bootcamp, Streaming for Social Media, and Social Media Industry & Portfolio. Overall, the course covers social media marketing skills for the major platforms, including Facebook, YouTube, LinkedIn, and TikTok. Students also get four one-on-one mentoring sessions.
Noble Desktop also runs shorter courses that cover social media marketing. For instance, Streaming for Social Media will teach you how to use streaming effectively in your social media strategy. You’ll learn about Twitch, YouTube, and TikTok. In Social Media Content Marketing: Blogs & X, you’ll learn to create written content for blogs and other writing-based social media platforms. You’ll develop marketing strategies and learn about cross-platform blogging. Another Noble Desktop option is the AI for Marketing course, where you can learn to incorporate AI into your marketing strategy. In this class, you’ll learn about AI, machine learning, and deep learning, including applications and benefits. You’ll also get hands-on experience with popular AI platforms like ChatGPT, IBM Watson, Salesforce Einstein, and Google. In addition, you’ll work on a capstone project.
General Assembly offers a Social Media Bootcamp, which is designed to improve the social media skills of both beginners and students with more experience. Students should have a basic understanding of marketing. In this bootcamp, students learn about a variety of social media platforms and how to create a strategy to build their brand. Instructors also cover the basics of paid social advertising and how to measure success. Some of the specific skills covered are: Google Analytics social integrations, social advertising, Facebook Insights, paid and unpaid social acquisition, Facebook ad types and ad tracking, building campaign objectives, social media goal setting, how to build and test a Facebook ad, content strategy, and curation and distribution strategies.
Another option is the Digital Marketing Certificate Bootcamp offered by the Digital Workshop Center. Students who enroll in this certificate program learn a wide range of digital marketing skills such as creating content to target customers, using market analytics, and best practices in digital marketing. Students also learn about conversion rates and benchmarks, Search Engine Optimization, testing, and exploring different social media channels. The course concludes with a capstone project that takes students from concept to delivery. In addition, they receive career coaching, which includes job search help and mock interviews.
If you’re interested in an on-demand course, eCornell—Cornell University’s external education unit—offers a Social Media Marketing Certificate. All of eCornell’s courses are developed by Cornell University staff. The Social Media Marketing Certificate multi-week course has six units: Social Media Strategy, Social Media Marketing Across the Purchase Funnel, Creating Effective Content Marketing, Building the Brand Through Influencer Marketing, Social Listening and Community Management, and Measuring Social Media Marketing Success. Students design a marketing strategy and create a marketing campaign. They also learn about social media marketing best practices and create a cross-platform social listening and community management system to measure their success.
A corporate social media marketing training course can be a great way to train a group of employees in social media marketing skills. Noble Desktop offers both onsite and virtual options. We offer flexible scheduling options to meet any needs and can also completely customize course content. Our expert instructors have real-world experience and a talent for teaching. In addition to leading employees through the course, they will provide comprehensive post-training support such as handouts and access to videos to help reinforce what is learned.
An alternative corporate training option is to buy vouchers for Noble Desktop’s regular group classes and let your employees enroll individually. This option gives employees more flexibility. A discount is offered with bulk voucher purchases. Email Noble Desktop to get more information about social media marketing training options or to schedule a free consultation.