Google Ads is used by Digital Marketers to create pay per click advertisements which appear on various search engines that run on Google. They often partner with Marketing Analysts who combine Google Ads and Google Analytics to determine the success of marketing efforts, suggest optimizations, and conduct market research.
Paid Search Managers organize pay per click campaigns through Google Ads. It’s their primary specialization so they’re experts in using Google Ads, Google Analytics, and designing advertisements with a high conversion rate. A Search Manager’s job is similar to a Paid Search Manager, except that they don’t pay for advertisements. Instead they use organic growth marketing tactics to achieve their desired results.
A Social Media Strategist combines these roles with a focus on social media instead of search engines. Social Media Strategists plans and creates free and paid advertisements along with content to grow the reach of a given account. Some Social Media Strategists use Google Ads to promote their social media account or a product being sold through that account.
A Marketing Manager combines all of these roles. They plan, design, create, and execute marketing plans across multiple social media platforms, search engines, and websites. They utilize Google Ads to run their paid advertisements. Some Marketing Managers oversee employees and any of the roles we’ve listed here could have a Marketing Manager as a supervisor.
While Google Ads is a great way to start your foray into digital marketing, it's probably not enough to get you a job on its own. But in combination with Google Analytics, basic graphic design, and digital marketing strategies you’d be well on your way to a robust career in this field.