Boost your social media marketing skills and stay on top of trends with our certificate program. Learn to create effective strategies on platforms like Instagram, Facebook, LinkedIn, YouTube, TikTok, and X (formerly known as Twitter) to grow your online following and stand out in the marketplace.
Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Discover how to create and manage effective Facebook ad campaigns. Learn about business pages, Facebook groups, targeted ads, review conversion tracking, audience targeting, and Facebook Pixel. Explore the Facebook algorithm, Meta Business Manager, content and interactions, Shopify integration, Meta Ads Manager, and more in this comprehensive workshop.
Learn how to develop a paid and organic marketing strategy for Instagram, including creating engaging content, mastering Stories, leveraging hashtags, capturing content, developing a community, creating a post cadence and collaborations. Also, discover how to create a business page, use paid advertising, and integrate Shopify with Instagram.
Learn how to market your business on LinkedIn by optimizing your profile, using search features, and implementing paid advertising. This workshop covers the benefits of LinkedIn, how to leverage a personal profile, creating a company page, and measuring marketing success.
In this hands-on training workshop, learn how to effectively use YouTube for social media marketing and develop a successful business content strategy. This workshop covers all aspects of video-based social media marketing, from creating a channel and editing content to monetization and using Shopify with YouTube.
Discover the fundamentals of text-based social media marketing on platforms such as X (Twitter) and blogging. Gain insights into current trends and develop a strategic approach to marketing written content, including techniques for audience engagement and cross-platform blogging.
Learn how to use TikTok for video-based marketing campaigns and create attention-grabbing content that drives sales and builds your following. This accelerated workshop explores the commercial side of TikTok and helps students develop a marketing strategy that works for them.
Learn how to incorporate AI in your marketing strategy with this in-depth course. Explore how to use AI-driven tools to help your SEO, SEM, social media marketing, analytics tracking, paid advertising, and more.
Social media marketing is a dynamic strategy that businesses embrace to engage with their intended audience across many social media platforms. It involves creating compelling content, engaging with followers, and utilizing paid advertising to promote products or services. This form of marketing leverages the vast user base and interactive nature of platforms like Facebook, Instagram, X (formerly known as Twitter), LinkedIn, and TikTok to build brand awareness, drive website traffic, and foster customer relationships.
In the early 2000s, pioneering online social networking platforms such as MySpace and Friendster emerged, marking the origins of social media marketing. However, in the mid-2000s, with the advent of Facebook and later X, businesses started to realize the marketing potential of these platforms. As social media evolved, so did marketing strategies, with brands experimenting with different types of content and engagement tactics to capture audience attention. The proliferation of smartphones and social media applications revolutionized marketing by allowing businesses to deliver personalized and targeted messages, thereby pioneering new approaches to reaching consumers. Today, social media marketing continues to evolve rapidly, adapting to new platforms, technologies, and consumer behaviors, making it an indispensable tool for businesses in the digital age.
Social media marketing training opens up a world of possibilities for individuals looking to leverage the power of digital platforms. With this skill set, one can create and execute strategic marketing campaigns across various social media channels to achieve various objectives. For example, businesses frequently enlist the expertise of professionals skilled in social media marketing to improve their online visibility, boost brand recognition, and attract traffic to their websites or brick-and-mortar stores. Through mastering content creation, audience targeting, and analytics interpretation, marketers can develop compelling campaigns that effectively resonate with their intended audience and deliver measurable outcomes.
Beyond traditional marketing roles, social media marketing training can also lead to opportunities in freelancing or consultancy. Numerous businesses, particularly startups and small enterprises, face challenges in efficiently managing their social media presence due to limited resources or expertise. As a trained Social Media Marketer, an individual can offer their services freelance, helping clients develop and implement tailored strategies to meet their marketing goals. Consultancy roles enable professionals to offer expert advice and guidance to businesses aiming to maximize their social media endeavors, assisting with tasks ranging from profile optimization to creating comprehensive content calendars and advertising campaigns.
However, it doesn’t stop there. Social media marketing training is not just about professional growth but personal fulfillment. Suppose you have a passion for creativity and a deep understanding of social media dynamics. In such scenarios, individuals can use these skills to establish a brand, showcase their expertise or hobbies, and potentially generate income by securing sponsorships, engaging in affiliate marketing, or selling digital products online. When promoting a blog, showcasing artwork, or sharing culinary creations, social media marketing skills enable individuals to amplify their voices and connect with a global audience.
Embarking on a social media marketing course opens the door to a dynamic world of digital communication and brand promotion. Throughout the course, students will dive deep into diverse skills essential for crafting effective social media strategies and engaging with target audiences across various platforms. By mastering the art of content creation, deciphering analytics data, and honing strategic thinking, students acquire invaluable insights and practical experience to navigate the complexities of the constantly evolving digital landscape. Whether you’re a marketing professional aiming to enrich your expertise or an aspiring entrepreneur eager to harness the potential of social media, a social media marketing course will provide you with the essential tools and knowledge required to excel in today’s fiercely competitive online landscape.
Social media platforms serve as the bustling hubs of our digital age, facilitating connections, conversations, and content sharing on a global scale. These platforms are the lifeblood of engagement, brand visibility, and customer interaction in social media marketing. Any aspiring marketer must understand how to navigate and leverage platforms like Facebook, Instagram, X, LinkedIn, and TikTok. Each platform offers unique features, demographics, and engagement dynamics, presenting diverse opportunities for reaching and resonating with target audiences. Acquiring expertise in the intricacies of these platforms provides marketers with the knowledge and skills required to develop customized strategies, produce engaging content, and interact effectively with followers. This fosters brand awareness, customer loyalty, and business expansion within the constantly evolving digital realm.
Content creation is the creative cornerstone of successful social media marketing campaigns, fueling engagement, sparking conversations, and driving brand visibility. In social media marketing, compelling content bridges brands and their audiences, conveying messages, eliciting emotions, and fostering connections. Whether it’s captivating images, videos, or text, mastering the art of content creation is an essential skill for marketers looking to capture the attention and interest of their target demographic.
Analytics interpretation is the compass guiding effective decision-making in social media marketing, providing invaluable insights into campaign performance, audience behavior, and market trends. In today’s data-driven landscape, understanding how to dissect and derive meaning from metrics such as reach, engagement, conversion rates, and audience demographics is essential for optimizing strategies, identifying opportunities, and maximizing return on investment. Mastering analytics interpretation enables marketers to refine their approach, fine-tune targeting efforts, and allocate resources effectively, ensuring that every action is informed by evidence and tailored to meet specific objectives.
Strategic thinking helps marketers navigate complexities, anticipate trends, and devise innovative solutions to achieve overarching objectives. Refining strategic thinking skills empowers marketers to craft comprehensive social media strategies that harmonize with business objectives, cater to target audience preferences, and adapt to market dynamics. This involves conducting thorough market research, analyzing competitor strategies, and identifying emerging trends to stay ahead of the curve. With strategic thinking, marketers can adapt quickly to evolving landscapes, capitalize on opportunities, and optimize resources for maximum impact, ensuring that every action is purposeful and contributes to long-term success in the ever-changing digital realm.
Learning social media marketing can be approached in two phases: becoming familiar with the basics and striving towards expertise. Initially, becoming familiar with social media marketing—grasping concepts like setting up profiles, scheduling posts, and understanding basic analytics—can be relatively accessible. Individuals can quickly gain a foundational understanding of the plethora of online resources, tutorials, and user-friendly platforms. Mastering advanced concepts such as audience targeting, content optimization, strategic planning, and data analysis requires dedication, ongoing learning, and practical experience. Like mastering any other intricate skill, proficiency in social media marketing demands time, dedication, and a readiness to adapt consistently to the changing social media landscape. While one can grasp the fundamentals relatively swiftly, achieving expert proficiency requires a commitment to continuously growing and refining one’s knowledge and skills. Thus, while learning the basics might not be overly challenging, reaching an expert level requires considerable time and effort.
The timeline for learning social media marketing can vary significantly depending on individual aptitude, prior experience, and dedication to the craft. For those seeking to become comfortable experimenting with social media marketing, acquiring a basic understanding of platforms, content creation, and engagement tactics may take weeks to months of consistent learning and practice. This phase involves familiarizing oneself with the fundamentals, experimenting with different strategies, and gaining confidence in navigating various social media platforms. However, reaching a professional level of proficiency in social media marketing requires a more extensive investment of time and effort. Mastering advanced concepts such as audience targeting, data analysis, advertising, and strategic planning may take several months to a few years of dedicated study, practical experience, and continuous refinement. As the algorithm changes, industry best practices necessitate lifelong learning and adaptation, making it an ongoing process that makes it important to stay current on the latest trends. Thus, while it’s possible to become comfortable experimenting with social media marketing relatively quickly, achieving professional-level expertise demands a more sustained commitment to learning and growth over an extended period.
Deciding between in-person and online learning for social media marketing depends on individual preferences, learning styles, and logistical considerations. In-person learning typically involves attending classes or workshops in a physical classroom setting, offering real-time interaction with instructors and peers. This format fosters immediate feedback, collaborative discussions, and hands-on activities, providing a rich learning experience. However, geographical constraints, scheduling conflicts, and higher costs associated with commuting or accommodation may limit in-person learning.
On the other hand, live online learning offers the convenience of accessing classes remotely from anywhere with an internet connection. This format combines the benefits of real-time interaction and engagement with the flexibility of remote learning. Students can engage in live lectures, pose questions, and collaborate virtually with classmates. Online learning enhances accessibility, enabling individuals to balance their studies with work, family, or other commitments. However, it may still pose challenges regarding scheduling conflicts and time zone differences, particularly for international students.
Alternatively, asynchronous online learning provides flexibility in terms of pacing and scheduling, allowing students to access course materials and finish assignments at their own pace. This format is well-suited for self-directed learners who prefer to study independently and manage their time. Asynchronous learning removes the requirement for synchronous participation, making it available to individuals with busy schedules or irregular commitments. However, it may lack the immediacy of feedback and interaction found in in-person or live online settings, and students may require greater self-discipline to stay motivated and engaged.
Several skills complement social media marketing and can enhance one’s effectiveness in the field. Firstly, graphic design skills are invaluable for creating visually appealing content that grabs the audience’s attention and communicates brand messaging effectively. Proficiency in design software like Adobe Photoshop or Canva enables marketers to design eye-catching graphics, edit photos, and create engaging visuals that align with their brand’s aesthetic. By mastering graphic design, marketers can elevate the quality of their social media content, increase engagement, and build brand recognition.
Data analysis skills are crucial for interpreting social media metrics, tracking campaign performance, and making informed decisions to optimize strategies. Understanding how to collect, analyze, and derive insights from data allows marketers to identify trends, pinpoint areas for improvement, and allocate resources effectively. Proficiency in tools like Google Analytics or social media analytics platforms empowers marketers to measure their efforts’ impact, identify growth opportunities, and demonstrate the return on investment of their social media marketing initiatives. Mastering complementary skills like graphic design, copywriting, and data analysis alongside social media marketing can significantly enhance a marketer’s ability to create engaging content, drive results, and achieve business objectives in the digital landscape.
The entertainment industry is a vibrant cornerstone of Los Angeles, pulsating with creativity, innovation, and cultural significance. As the world’s entertainment capital, Los Angeles boasts a rich tapestry of film studios, production companies, music labels, and talent agencies, all contributing to the city’s global influence in media and entertainment. From blockbuster movies and television shows to chart-topping music releases and live performances, the entertainment industry in Los Angeles spans a diverse spectrum of creative endeavors, attracting talent and audiences from around the globe. Companies like Disney, Netflix, Warner Bros. Discovery, Paramount, and Universal Studios are central to this dynamic ecosystem.
Social media marketing is pivotal in promoting upcoming releases, engaging with fans, and building buzz around projects in this bustling entertainment hub. Platforms like Instagram, X, and TikTok offer an unparalleled opportunity for studios, artists, and performers to connect directly with their audience, share behind-the-scenes content, and generate excitement for upcoming releases. Social media marketing in the entertainment industry often involves teaser trailers, exclusive content releases, interactive challenges, and influencer partnerships, all aimed at fostering fan engagement, driving ticket sales, and, ultimately, ensuring the success of entertainment ventures in the competitive landscape of Los Angeles and beyond.
While Los Angeles is renowned for its entertainment industry, it’s also a burgeoning hub for the technology sector, hosting various startups, tech companies, and innovation hubs. With Silicon Beach emerging as a counterpart to Silicon Valley, Los Angeles has become a magnet for tech talent, entrepreneurs, and investors seeking to harness the city’s creative energy and entrepreneurial spirit. From digital media and ecommerce to biotech and aerospace, the technology industry in Los Angeles encompasses a wide range of sectors, driving innovation, job creation, and economic growth in the region. Companies such as Snap Inc., Riot Games, Hulu, and SpaceX exemplify this thriving ecosystem.
In this technology-driven environment, social media marketing is indispensable for tech companies to exhibit their products, interact with customers, and establish brand awareness. Platforms like LinkedIn, X, and Instagram allow tech companies to share updates on product launches, company milestones, and industry insights. Social media marketing in the technology industry often involves thought leadership content, educational webinars, customer testimonials, and interactive Q\&A sessions to establish credibility, foster community, and drive lead generation.
With its iconic landmarks, cultural attractions, and diverse neighborhoods, Los Angeles is a magnet for tourists worldwide, making the tourism industry a vital component of the city’s economy. From the glitz and glamor of Hollywood to the sun-kissed beaches of Santa Monica, Los Angeles offers many experiences and activities for visitors to explore and enjoy. Los Angeles presents various attractions, from renowned museums and theme parks to vibrant shopping districts and culinary delights. Companies like Universal Studios Hollywood, The Getty Center, and Santa Monica Pier help define the city’s tourism appeal.
Social media marketing serves as a formidable asset for the tourism sector in Los Angeles, enabling the promotion of the city’s attractions, interaction with prospective visitors, and stimulation of tourism revenue. Platforms like Instagram, Facebook, and YouTube offer tourism organizations, hotels, restaurants, and local businesses a platform to showcase stunning visuals, share compelling stories, and connect with travelers in real-time. Social media marketing in the tourism industry often involves sharing user-generated content, influencer collaborations, virtual tours, and promotional campaigns to inspire wanderlust, generate buzz, and entice visitors to explore all Los Angeles offers.
Los Angeles has long been synonymous with style, serving as a dynamic hub for the fashion industry with its blend of trendsetting designers, innovative brands, and vibrant street culture. From the bohemian chic of Venice Beach to the high-fashion boutiques of Beverly Hills, Los Angeles offers diverse fashion influences that shape global trends and inspire fashionistas worldwide. With a thriving ecosystem of designers, manufacturers, retailers, and influencers, Los Angeles stands at the forefront of fashion innovation, continually pushing boundaries and redefining the industry’s landscape. Brands such as Guess, Revolve, Forever 21, and PacSun showcase the city’s fashion diversity.
Social media marketing is pivotal in the Los Angeles fashion scene, providing brands and designers a dynamic platform to showcase their collections, connect with consumers, and elevate sales figures. Platforms like Instagram, TikTok, and Pinterest serve as virtual runways where fashion brands can share behind-the-scenes glimpses, highlight new releases, and engage with their audience in real-time. Social media marketing in the fashion industry often involves influencer partnerships, user-generated content campaigns, live streams of fashion shows, and interactive polls and contests, all aimed at fostering brand loyalty, driving traffic to ecommerce platforms, and amplifying brand visibility.
In Los Angeles, the healthcare industry is a pillar of community well-being, providing essential services, medical expertise, and cutting-edge treatments to residents and visitors alike. Los Angeles boasts a robust healthcare ecosystem comprising world-renowned hospitals, research institutions, and healthcare providers covering diverse specialties, from primary care and emergency medicine to advanced surgical procedures and specialized treatments. As a global center for healthcare innovation and medical excellence, Los Angeles attracts patients worldwide seeking top-notch medical care and access to groundbreaking therapies. Institutions such as Cedars-Sinai, UCLA Health, and Kaiser Permanente Southern California are leaders in the region.
Social media marketing in the Los Angeles healthcare sector is vital in bridging connections among hospitals, clinics, healthcare professionals, and patients. It also aids in raising awareness for health initiatives and disseminating valuable health information to the community. Platforms like Facebook, X, and YouTube serve as channels for healthcare organizations to share educational content, promote preventive care measures, and engage patients on topics ranging from wellness tips to disease management. Social media marketing in the healthcare industry often involves sharing patient testimonials, live Q\&A sessions with medical experts, virtual health events, and health awareness campaigns to foster patient trust, promote healthy behaviors, and enhance patient experience.
As a Social Media Manager, each day is a multifaceted blend of strategic planning, content creation, and community engagement. Their primary responsibility is managing their brand or clients’ online presence and reputation across various social media platforms. This involves developing comprehensive social media strategies aligning with broader business objectives, crafting compelling content such as posts, images, and videos, and scheduling distribution to optimize reach and engagement. Social Media Managers cultivate meaningful interactions with followers. They respond to inquiries, comments, and messages, fostering relationships to foster brand loyalty. They continuously monitor social media trends, analyze performance metrics, and derive insights to refine strategies and drive better results. In Los Angeles, Social Media Managers usually earn between $50,000 and $80,000 annually, with variations influenced by experience, industry, and company size.
Digital Marketers are the orchestrators behind comprehensive online strategies to maximize brand visibility and drive engagement. They perform various daily tasks, including creating digital marketing campaigns, analyzing data, and improving performance. Social media marketing is essential, as they use platforms like Facebook, Instagram, and X to connect with audiences, raise brand awareness, and increase traffic. Digital Marketers curate compelling content, manage social media accounts, run paid advertising campaigns, and engage with followers to foster meaningful interactions and cultivate brand loyalty. In Los Angeles, Digital Marketers earn between $60,000 and $90,000 annually, contingent on experience, industry, and company size. Due to the evolving landscape and increasing significance of digital marketing in achieving business success, there remains a persistent demand for skilled Digital Marketers.
Search managers strategically enhance online visibility and direct focused traffic using search engine optimization (SEO) and search engine marketing (SEM) methods. This includes analyzing search trends, researching keywords, enhancing website content, and managing pay-per-click (PPC) ads to ensure prominent rankings on search engine results pages (SERPs). While their primary focus lies in search engine strategies, Search Managers also leverage social media marketing as part of their digital marketing efforts. They use social media platforms to amplify brand messaging, drive website traffic, and enhance online visibility. By integrating SEO and SEM with social media marketing, Search Managers create comprehensive digital marketing strategies that reach and engage with audiences across multiple channels. In Los Angeles, Search Managers typically earn between $70,000 and $100,000 annually, with variations based on experience, expertise, and company size. As businesses place greater emphasis on online visibility and competition for top search rankings intensifies, the demand for proficient Search Managers continues to rise, offering a lucrative and fulfilling career path in the bustling tech environment of Los Angeles.
In the dynamic realm of digital marketing, Digital Strategists are the architects behind cohesive and results-driven online strategies that align with broader business objectives. Their daily activities encompass a wide array of tasks, including conducting market research, analyzing industry trends, and identifying opportunities for growth and optimization. Digital Strategists collaborate closely with cross-functional teams to develop comprehensive digital marketing plans integrating various channels and tactics, including social media marketing. They leverage social media platforms to enrich brand messaging, interact with audiences, and direct specific traffic to websites or landing pages. By leveraging social media marketing as part of their overarching digital strategies, Digital Strategists ensure that brands maintain a strong online presence and effectively connect with their target demographic. In Los Angeles, Digital Strategists earn between $50,000 and $80,000 annually, contingent on experience, expertise, and company size. As businesses continue to prioritize digital transformation and online engagement, the demand for skilled Digital Strategists remains high, making it a sought-after and rewarding career path in the thriving tech landscape of Los Angeles.
Paid Search Managers work on optimizing online advertising campaigns to maximize visibility, drive traffic, and achieve business objectives. They oversee pay-per-click (PPC) campaigns on Google and Bing by researching keywords, refining ad copy, and monitoring bid strategies for best results. While their primary focus lies in paid search efforts, Paid Search Managers also leverage social media marketing to complement their overall digital advertising strategy. They utilize platforms like Facebook Ads and LinkedIn Ads to target specific demographics, retarget website visitors, and amplify brand messaging to engage with audiences on social media. In Los Angeles, Paid Search Managers typically earn between $60,000 and $90,000 annually, with variations based on factors like experience, expertise, and company size. With businesses emphasizing digital advertising to engage and convert customers, the demand for adept Paid Search Managers is rising.
A Web Optimization Specialist enhances the user experience and maximizes the effectiveness of a company’s online presence through continuous analysis, testing, and refinement. They regularly review website performance, pinpoint areas for improvement, and apply strategies to enhance website navigation, speed, and conversions. While their primary focus is website optimization, Web Optimization Specialists utilize social media marketing as part of their digital strategy. They leverage social media platforms like X, Instagram, and Pinterest to drive traffic to optimized landing pages, promote special offers, and engage with audiences to enhance overall user experience. In Los Angeles, Web Optimization Specialists usually earn between $60,000 and $100,000 annually, with variances based on experience, expertise, and company size. As businesses increasingly prioritize online presence and user experience, the demand for skilled Web Optimization Specialists continues to grow, making it a rewarding and sought-after career path in the dynamic digital landscape of Los Angeles.
In marketing, a Marketing Analyst is the data-driven mastermind responsible for interpreting insights and metrics to inform strategic decision-making. They gather and study data from marketing campaigns, spot trends, and use insights to improve performance and boost business growth. Although their main emphasis is on data analysis, Marketing Analysts also play a pivotal role in incorporating social media marketing into their comprehensive analytical strategies. They employ platforms like Facebook, X, and LinkedIn to track engagement metrics, assess campaign effectiveness, and measure brand sentiment. By analyzing social media data, Marketing Analysts gain valuable insights into audience behavior, preferences, and market trends, which inform future marketing strategies and initiatives. In Los Angeles, Marketing Analysts usually earn between $60,000 and $80,000 annually, with variations based on factors like experience, expertise, and company size. With businesses relying on data-driven decision-making for marketing strategies, the demand for proficient Marketing Analysts is on the rise.
The Social Media Marketing Certificate offered by Noble Desktop is an intensive program meticulously crafted to provide students with the skills and knowledge essential for excelling in the dynamic realm of digital marketing. Throughout the course, students will delve into a comprehensive curriculum covering essential topics such as social media strategy development, content creation, analytics interpretation, audience targeting, and search engine optimization (SEO) techniques. Led by industry experts with real-world experience, students will receive hands-on training and practical guidance, enabling them to navigate various social media platforms effectively and execute impactful marketing campaigns. Beyond the curriculum, Noble Desktop offers students a range of benefits to support their learning journey. Students can anticipate a nurturing and immersive learning environment, offering access to state-of-the-art tools and resources, continual support, and personalized feedback. This environment aims to foster growth and success in their marketing endeavors. Noble Desktop also offers networking and professional development opportunities, enabling students to engage with industry professionals and remain updated on emerging trends in social media marketing.
Noble Desktop provides customized corporate training solutions designed to address the specific requirements of businesses aiming to enhance their teams’ proficiency in cutting-edge technologies and digital resources. With in-person and online options, companies can choose the best delivery method that suits their requirements and preferences. In-person training provides a hands-on learning experience with expert instructors in a classroom setting, while online training offers flexibility and convenience for remote teams or those with busy schedules. Noble Desktop offers discounted bulk vouchers for companies interested in purchasing multiple seats in regular classes, providing a cost-effective solution for training multiple employees simultaneously.
For companies looking to invest in their employees’ professional development and stay ahead in today’s competitive market, Noble Desktop’s corporate training programs offer a valuable opportunity to upskill teams and drive business growth. Whether you’re interested in in-person or online training or seeking discounted bulk vouchers for your team, Noble Desktop has the solution to meet your needs. Contact Noble Desktop today to learn more and take the first step toward empowering your team with the skills they need to succeed.
Those seeking a chance to sharpen their skills in tech, design, business, or data can look no further than the opportunities in Los Angeles. The city is more than just Hollywood; it’s a collection of professional services and companies that stretch from the innovative companies in Silicon Beach to the more corporate areas of downtown L.A. In a place like L.A., social media marketing is everywhere. Learning how to run campaigns across platforms and engage with the consumer or audience is necessary for company success. For those interested, Noble Desktop’s partner school, VDCI, offers classes taught by industry experts who are passionate, willing, and ready to impart their knowledge to students and professionals alike. They offer insight based on their real-world experience, which makes all the difference when learning a new skill from scratch or while looking to advance in your field.
Los Angeles-based learners can take advantage of the training at 3904 Groton Street, San Diego, California, located directly in the Point Loma neighborhood. Driving from Los Angeles, you’ll take I-5 South all the way. Those who prefer public transportation can hop on the Amtrak and commuter rail services connecting to San Diego from L.A., making it a quick way to access the campus. The facility is designed for interaction, offering students access to top-rated instructors and modern workstations.
With over 20 years of experience, Dr. Deanne Larson has built a reputation as a pioneer in the Los Angeles data science and analytics world. As the founder of Larson & Associates LLC, she has partnered with Fortune 500 companies and FinTech firms to help shape AI strategies and implement solutions through machine learning. She’s worked with global enterprises, particularly in designing their data systems. Her accomplishments go beyond the norm, however, as she’s also been part of projects that serve 225 million customers worldwide and others that require developing cutting-edge data governance frameworks for cloud and blockchain technologies. She’s a seasoned instructor as well, having taught at City University of Seattle, where she mentored doctoral candidates and designed data analytics programs. She holds several doctoral degrees that, paired with her extensive experience, position her to teach subjects like AI, Python, data, machine learning, and project management.
Michael Wilson is a Licensed Architect in the State of California and an Autodesk Certified Platinum Revit Instructor, one of only 20 professionals worldwide to hold this title. With over 25 years of experience in architecture, Michael has contributed to award-winning commercial and municipal projects, including facilities for pharmaceutical companies and landmarks such as the El Cajon Animal Shelter and the Mission Hills Library. Michael teaches and develops Revit courses that emphasize real-world application through project-based learning. Over the past decade, he has trained thousands of students in the Los Angeles AEC community, helping them master workflows. Michael is also an Autodesk Certified AutoCAD and Revit Professional, specializing in Revit certification and interior design software.
John O’Malley is a Registered Architect with more than a decade of experience leading Los Angeles teams through all stages of design and construction. His professional background spans different sectors, where he has earned recognition for his technical precision and leadership. A licensed architect in California, John also holds LEED AP BD+C certification and is an Autodesk Certified Instructor (ACI Silver). Most recently, he teaches AutoCAD courses that prepare students to apply drafting and design principles in real-world settings. John is passionate about mentoring the next generation of design professionals, contributing to the ACE Mentor Program.