Boost your social media marketing skills and stay on top of trends with our certificate program. Learn to create effective strategies on platforms like Instagram, Facebook, LinkedIn, YouTube, TikTok, and X (formerly known as Twitter) to grow your online following and stand out in the marketplace.
Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.
Discover how to create and manage effective Facebook ad campaigns. Learn about business pages, Facebook groups, targeted ads, review conversion tracking, audience targeting, and Facebook Pixel. Explore the Facebook algorithm, Meta Business Manager, content and interactions, Shopify integration, Meta Ads Manager, and more in this comprehensive workshop.
Learn how to develop a paid and organic marketing strategy for Instagram, including creating engaging content, mastering Stories, leveraging hashtags, capturing content, developing a community, creating a post cadence and collaborations. Also, discover how to create a business page, use paid advertising, and integrate Shopify with Instagram.
Learn how to market your business on LinkedIn by optimizing your profile, using search features, and implementing paid advertising. This workshop covers the benefits of LinkedIn, how to leverage a personal profile, creating a company page, and measuring marketing success.
In this hands-on training workshop, learn how to effectively use YouTube for social media marketing and develop a successful business content strategy. This workshop covers all aspects of video-based social media marketing, from creating a channel and editing content to monetization and using Shopify with YouTube.
Discover the fundamentals of text-based social media marketing on platforms such as X (Twitter) and blogging. Gain insights into current trends and develop a strategic approach to marketing written content, including techniques for audience engagement and cross-platform blogging.
Learn how to use TikTok for video-based marketing campaigns and create attention-grabbing content that drives sales and builds your following. This accelerated workshop explores the commercial side of TikTok and helps students develop a marketing strategy that works for them.
Learn how to incorporate AI in your marketing strategy with this in-depth course. Explore how to use AI-driven tools to help your SEO, SEM, social media marketing, analytics tracking, paid advertising, and more.
Social media marketing is the use of digital channels by businesses to interact with customers and clients. Social media marketing focuses on using these platforms to drive business goals. Those who specialize in this area focus on creating voices for brands and ensuring that the target consumer interacts with the business. They use both unpaid and paid marketing to reach their audience.
Some of the most popular social media platforms for businesses include Facebook, Snapchat, X (formerly Twitter), Instagram, TikTok, and LinkedIn. Knowing how to manage accounts and market on these social media platforms is an essential skill for entrepreneurs, business owners, and anyone with a career in digital marketing. Taking a social media marketing class is one of the best ways to learn more about how to manage and market businesses on social media.
There is a wide range of careers in social media marketing. In Boston, there are many opportunities to find work in social media marketing as a Digital Marketing Specialist, Marketing Analyst, Digital Strategist, or Marketing Manager. The city is home to many educational institutions–such as Harvard and MIT, and Boston University–that depend on social media marketing experts to manage their accounts across various platforms. It is also the home of HubSpot, a globally recognized marketing company, and the site of well-known brands like Wayfair and iRobot. Boston provides opportunities to work in startups, large corporations, agencies, and as a freelancer.
The position of Digital Marketing Specialist is associated with an average salary of $78,000 a year in Boston, which is 28% more than the national average. This position involves managing digital marketing campaigns of all kinds.
Marketing Analysts can expect to earn around $86,000 a year in Boston, about 28% more than the national average. They work directly with social media to analyze trends and predict what the business needs to do to improve its analytics.
Digital Strategists average about $69,000 a year in Boston, almost 7% more than the national average. They work with social media and SEO to increase the business’s revenue.
A Marketing Manager can expect to earn about $96,000 a year in Boston, putting them at 35% more than the national average. They oversee teams of marketing professionals.
Students interested in deepening their understanding of digital marketing through social media can benefit from Noble Desktop’s Social Media Marketing Certificate. This program provides students with critical skills and knowledge for managing a brand’s presence on various social media platforms. The curriculum covers campaign development tailored to the unique aspects of each platform, including Facebook, Instagram, TikTok, YouTube, LinkedIn, and X. The program features live instructors with extensive digital marketing experience, offering both online and in-person classes for real-time guidance.
The primary goal of the program is to instruct students in creating social media marketing campaigns that resonate with a brand’s identity and target audience. It includes detailed lessons on modifying these strategies for different platforms, each with its distinct features and user engagement methods. Students learn about community engagement, collaboration with content creators for brand loyalty, and utilizing platform-specific tools like Facebook’s marketplace. The curriculum also explores the growing influence of streaming services and live content in digital marketing. Additionally, the program emphasizes career development, offering personalized career consultations and help in building social media marketing portfolios.
Another way to learn social media marketing strategies is through Noble Desktop’s Digital Marketing Certificate. This class teaches digital marketing strategy, SEO, Google Analytics, Google Ads, and social media marketing. The class ensures that students are ready for all types of careers in digital marketing.
Noble also runs an Instagram Marketing class. This class is six hours and teaches individuals skills specific to the platform, such as using Instagram Stories and influencer marketing strategies. Finally, Noble Desktop offers Facebook Marketing, which teaches students how to
NextGen Bootcamp’s Social Media Marketing Summer Program is designed for high school students in grades 10 to 12, offering a hands-on introduction to digital and social media marketing. The program immerses students in the practical aspects of designing and implementing marketing campaigns across key social media platforms like Instagram, Facebook, TikTok, and X. Under the guidance of experienced instructors, students learn about the distinct advertising tools and features each platform offers and receive direct feedback. The curriculum encompasses the development of a brand identity, effective engagement with online communities, and the creation of impactful visual and video content tailored for specific audiences. This program is particularly advantageous for students interested in marketing, public relations, or entrepreneurship, especially those aspiring to launch their own brand or ecommerce venture.
Noble Desktop offers onsite and corporate social media marketing classes to businesses and employees. Whether you’re looking to improve your company’s overall digital marketing strategy or looking to learn a single platform like Facebook or LinkedIn, corporate training can be the key to success. Businesses in Boston gain a competitive advantage when they teach employees how to design and launch campaigns on social media.
Noble Desktop’s corporate classes are available onsite at the company’s office or virtually through a teleconferencing platform. Businesses can also purchase discounted group vouchers for their employees to join an open enrollment course in social media marketing. To learn more about Noble Desktop’s social media corporate classes, contact hello@nobledesktop.com.