Changing to a career in digital marketing can be a good career move. internet sales will only increase, and jobs in digital marketing should be around for quite a while. With the right skills and training, digital marketing is an excellent career path.
What Do Digital Marketers Do?
Digital marketers use various internet channels like email marketing, social media marketing, paid and unpaid search marketing, and search engine optimization (SEO) to promote products and services. After setting goals and identifying key performance indicators (KPI), Digital Marketers use of analytics tools to research their target audience and competitors. Unlike traditional marketing, digital marketing offers a chance for two-way communication. Digital Marketers create a community around a brand, being careful to pay attention to customer feedback and comments on social media.
On a day-to-day basis, Digital Marketers create social media posts, study the data to determine the best time for engaging the audience, and schedule the posts. They design email campaigns, do keyword research, publish blog posts, and check on website rankings. There are many options for specialization in digital marketing, making it a good career path. In this rapidly growing field, you can focus on content creation, social media marketing, SEO, brand marketing, or strategic planning.
Job Prospects for Digital Marketers
Tech jobs involving the internet continue to show strong growth, and digital marketing is no exception. The are plenty of jobs for Digital Marketers, making this a very solid career path. The U.S. Bureau of Labor Statistics expects that jobs demand in the marketing industry overall should increase by 10% by 2026, which is an increase above the average for all careers. With demand for online presence continuing to climb, digital marketing job prospects are likely on the higher end.
What Skills Do Digital Marketers Need?
Every career path requires a set of skills for success. These include abilities that you can learn through training and experience–hard skills and personality traits–soft skills. Some hard skills useful for digital marketing include content management, Search Engine Marketing, analytics, and business knowledge. Some soft skills are persuasiveness, creativity, curiosity, and flexibility.
Hard Skills:
- Content Management—Creating content and knowing where to place it is one of the most important digital marketing skills. Content can take the form of social media posts, blog posts, emails, website content, ebooks, and videos. All have their own channels, users, and scheduling. Knowing where to put your content and when to post it is crucial. Understanding the different channels is something you can build over time, or learn through a class.
- SEO—Content can’t do what it is designed to do if no one sees it. Search Engine Optimization is the practice of choosing the best keywords to include in content in order for it to place near the top on search engine results pages (SERPs). SEO can feel like a magic language, but you can pick it up through tutorials and exercises or take a class.
- Analytics Tools—One of the most important aspects of digital marketing is data. There are many tools to collect and analyze data to tell who your content is reaching, when they are reading it, and if they are acting on it. Understanding how to use the data analysis tools can be complicated, but a class can help with that. You can take courses on tools like Google Analytics to learn to use this valuable tool.
- Business Knowledge—A good business foundation is helpful for digital marketing. Understanding how business works helps with all kinds of marketing.
Soft Skills:
- Persuasion—The ability to make a persuasive argument is at the heart of any marketing. You need to be able to sell the product or service beyond anything else.
- Creativity—Being able to develop new and engaging marketing ideas will make you a much more successful Digital Marketer. The internet rewards creativity, especially in digital marketing.
- Curiosity—Curiosity is a good trait for a Digital Marketer to have because new tools and new platforms are always coming along. It’s important to stay on top of the newest developments and check them out.
- Flexibility—It is also important to be flexible. Things change quickly in the world of digital marketing and you need to stay loose and able to maneuver when search engines alter their rules or tools come out with major updates.
Learning Digital Marketing
If you want to change careers and become a Digital Marketer, you could go to college or you could sign up for a digital marketing bootcamp. For example, Noble Desktop’s Digital Marketing Strategies Bootcamp covers the role of digital marketing in today’s business landscape, as well as how to design successful email campaigns, optimize websites and landing pages for conversions, and create content to drive traffic to your or your company’s website by engaging your audience. SEO Bootcamp will teach you how search engines work, how to do keyword research and competitor analysis, and how to use SEO-driven content to increase web traffic. You can also sign up for a Google Analytics Bootcamp to learn how to set up an account, know which metrics to track, and understand the Google Analytics reports. Each bootcamp includes 12 hours of instruction and costs $650.
Another way to prepare for a career as a Digital Marketer is a digital marketing certificate course. Noble’s Digital Marketing Certificate includes the digital marketing, SEO, and Google Analytics bootcamps, plus Google Ads and classes on Instagram, Facebook, LinkedIn, YouTube, TikTok, and X (formerly known as Twitter) marketing, as well as content marketing with blogs. You can choose classes that meet in-person or online. Some people prefer to attend brick-and-mortar sessions when learning new information, but that isn’t always available. Live online classes have a similar set-up with a real-time, remote instructor who can answer questions and take control of your monitor—with permission—to show you how to do things. Training is part or full-time and available weekdays, weeknights, or weekends.
It takes 78 hours of instruction to complete a digital marketing certificate through Noble Desktop, and the tuition is $3,295. An installment plan and loans are available. You can choose between full or part-time classes and classes that meet during the day, evening, or on weekends. When you complete the course, you will receive a verified digital certificate of completion recognized by the New York State Department of Education that you can download or post on your LinkedIn profile. This type of certification can help you get a job as a Digital Marketing Strategist.
Conclusion
If you want to learn more about digital marketing careers, check out Noble Desktop’s Digital Marketing Certificate or Social Media Marketing Certificate. Choose between in-person sessions in NYC at Noble’s location or sign up for live online courses and attend from anywhere. Use Noble Desktop’s Classes Near Me to find other courses in digital marketing in your area.