Social Media Marketing Classes Atlanta, GA

This comprehensive program teaches fundamental knowledge and strategies for social media marketing. Learn how to attract a following, make successful written and visual content, and create advertisements on Facebook, Instagram, LinkedIn, YouTube, TikTok, and other popular platforms.

Reach almost four billion worldwide social media users with a 4-week Social Media for Business class which emphasizes selling and engaging. Instructors help participants develop a social media brand to compliment their other marketing efforts. This process includes identifying target audiences, analyzing different social media platforms, creating and managing content distribution, and building a pay-per-click campaign. Students also learn methodologies which help them evaluate social media marketing performance.

This 2-week course helps participants understand and analyze relevant social media analytical data. Go beyond a social media presence with ongoing monitoring testing, and optimization which achieves specific goals. Students in this beginner-level class learn both basic principles and insider techniques. Specific topics include Key Performance Indicators (KPIs), reporting metrics, and organic insights. Additionally, under the supervision of an instructor, students create their own pay-per-click campaigns with their own money.

Tap into the vast universe of internet video with a 1-week web video production fundamentals class. Participants spend most of their time on a class project. This project involves setting up a studio, recording video, optimizing it, and uploading it.

This 2-day social media bootcamp is a beginner-friendly bootcamp designed for individuals interested in using social media strategically to build a brand. In this hands-on bootcamp, students will get an overview of the social media platforms and the benefits they can bring to brands. Students will work on social media strategy and content, they will review the basics of paid social advertising, and they will discover how to measure the success of a social media campaign. Students will gain access to helpful tools for understanding the target audience, how to create content, and how to derive insights from Facebook ad manager and Facebook Insights.

In this social media marketing course, participants will learn how to leverage Instagram to grow their business or add to their marketing tool belt. Students will learn how to set up an Instagram business account and develop a social media strategy for success with organic and paid marketing techniques. Topics include social media strategy development, branding techniques, paid advertising strategies, analytics, and optimization. There are also lessons in hashtag best practices, influencer marketing, and leveraging Instagram Stories. This course offers flexible scheduling options and provides students with a free retake to refresh the materials.

Build marketing strategies for LinkedIn, Shopify, and other business-based social media platforms in this class. You'll begin by reviewing the different platforms and learning how to determine which are the best for your business. From there, you'll find out how to identify and reach your target audience through business-based content. Finally, you'll learn about the marketing features on LinkedIn and leverage Shopify to promote your products/services.

Learn how to use YouTube and TikTok for video-based marketing campaigns. Research trends, learn about vlogging, and create attention-grabbing content that drives sales and builds your following. Students will also receive instruction in storyboard development and ad creation best practices.

Learn how to create quality written content for Twitter, blogs, and other writing-based social media platforms. Explore the different content-based platforms, develop marketing strategies, and use written content to create a personality for your brand. You'll also learn techniques for cross-platform blogging, how to build and engage an audience, and tips for monitoring trends. By the end of this class, you'll have the tools to start building content marketing into your digital strategy.

Monetize some common social media platforms in this one-day beginning Twitter/Facebook Social Media Marketing course. Students learn best practices for driving traffic to your page, promoting brand awareness, and engaging customers. Participants also use third-party add-ons to bolster their marketing efforts. Specific topics include online marketing basics, separating business and personal accounts, putting together a marketing funnel, optimizing Tweets, leveraging key Facebook features, using iFrames to customize Facebook pages, using analytics, and managing workflow.